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Treat Your Customers Like Royalty

December 14, 2006

Jill and I just got back from a short trip to San Antonio. We stayed at the Omni on the Riverwalk (aka. Omni La Mansión del Rio). It was a very nice hotel, the people there were very nice and it was a nice room. Overall, I would recommend it.

I have stayed at a wide variety of hotels over the years, however there is one hotel I will always remember.

A few years back, I went back to my home town of West Palm Beach, Florida for my friend’s wedding. Since our youngest was three months old, and since it had been a while since I had been in West Palm Beach, Jill and I decided to book a room at a really nice hotel. It turned out to be the BEST hotel either one of us has ever been to…

It was the “Ritz Carlton in Palm Beach”. Wow, was it nice. I don’t recall the rooms being much better than the rooms at the Omni. Well, I take that back, we had an Ocean view and that was really nice.

The real thing that set the Ritz Carlton apart from any other hotel we ever visited was the Customer Service.

The employees at the Ritz Carlton treat you like royalty!

Everyone on the staff called us by name. I am not sure how they knew our name all the time, but they must be trained in some sort of Ninja name memorization technique.

One of Jill’s favorite things about the customer service at the Ritz Carlton was the number of times she heard the words, “It would be my pleasure Mrs. Manty.”

In fact, when we got back to Houston Jill wanted to teach the kids to say, “It would be my pleasure Mom” everytime she asked them to do something. Needless to say we haven’t trained them to do that (yet).

I will never forget the Ritz Carlton, and we will definitely go back there sometime. I think my wife said it best, “Everyone should get a chance to stay in the Ritz Carlton and be treated like Royalty.”

If you treat your customers like Royalty, they will remember you for a very, very, very long time.

My Interview With An Internet Marketing Expert

December 5, 2006

About 6 weeks ago my wife Jill and I went to a couples night out dinner for a local Homeschooling group. At the dinner I met a homeschooling Dad who earns his living entirely online (something most of us would like to do). His name is Austin C. Davis and he runs over 100 websites. His two most popular sites are auro related sites that bring in consisent traffic for keywords like, Car insurance Atlanta, Car Insurance Dallas and the like.

The following is an interview I did with Austin, that I am sure you will enjoy…

Q. Austin, how did you get started in Internet Marketing?

A. I wanted to work from home by myself, make my own hours, not have to actually sell anything, like on Ebay, home school my kids and travel with my family. That pretty much narrowed things down to online stock trading…which I did for a while and lost money, and building a website and promoting products and services that someone else would mail out and take all the responsibility for.

I quit my day job, which is funny because I was the owner of a family auto repair shop in Houston TX that my grandfather started in 1937. I left the company and my father came out of retirement to take over. I knew nothing about the Internet and how to build a website or what and how to sell online, but I was determined and that is all that mattered.

I sat down at my computer and started to learn HTML, SEO stuff, link building skills, how to get listed in top positions in the search engines, how to become an affiliate for other web marketers etc. etc. etc. It took me about a year to really get everything under my belt…but I did EVERYTHING myself which I do NOT recommend. There are tons of places online now that can show you how to build a site, find products and start promoting them very quickly.

I had no idea what an affiliate marketer was so I had to start from scratch, and I was afraid to spend money on education, so it took me a longer time than it should have to get up and running and making a profit.

Q. If you don’t mind sharing, could you let us know what are the favorite sites you work on and why?

A. Sure, I have a direct relationship with an auto insurance company and they are my top revenue producer for me. Google adsense is my second largest revenue producer, then Alldata which is an online auto repair manual program that pays me per new subscriber. Clearly Adsense is the easiest and fastest to implement, but the days of large per click pay outs might be gone.

A year ago there where many, many marketers that were making $10,000 + a month easily with Adsense. I personally know of a handful of marketers that were making well over $50,000 a month JUST in Adsense.

If you can get a direct relationship with an advertiser, you will probably get more money and have more access to statistics and banners etc. than if you used a third party provider like which I still use, but look for a direct advertiser first. If you have a quality site, generate a fair amount of traffic and can prove to be worth the extra effort for the advertiser…you should not have a problem asking the advertiser directly.

Q. From the polls I have run on this blog, one of the top questions people have about Internet Marketing is “How do I get more traffic to my website?” Can you give us a brief description of one of your favorite methods to generate traffic to your site?

A. Hands down, KEYWORD RESEARCH! Most site owners make sites and post to their blogs about topics that they as the site owner THINK are of interest to the reader. I do things backwards. I do my keyword research FIRST, find the most traffic for the search term, then I will Google the actual keyword phrase to check out my competition.

I want to get on the top 10 on the first page…or I won’t waste my time making the webpage. So, an example would be the phrase “New Jersey Auto Insurance” and according to using the Overture search engine I see the search volume for that phrase just last month and just on the Overture search engine had about 1059 searches. Now that is JUST Overture, so I take that number and multiple by 5 to include the other top search engines Like Google, Yahoo and MSN ( I count Google twice because of its large search size). So in this example I can estimate about 5500 monthly searches or about 180 daily searches for the phrase “New Jersey Auto Insurance” .

Now I will take the phrase “New Jersey Auto Insurance” and do a Google search to look at my competition. I am looking to see how many sites are Top Level sites, meaning the main page of the site is what Google returned. i.e. is the top level and is a secondary page within the site.

If the top 10 competitors are all top level sites…my chances of beating them from my secondary page is going to be very tough, and I would look for other keyword phrases to compete against.

Now, if you did the Google search for New Jersey Auto Insurance, you probably found my page and if you noticed the title of the page, not the title of the article on the page….the actual title of the page you can see what other keywords I am targeting and how I used them in my title so it still reads well, but will pick up on all the varieties of the phrase I wanted to target. Which are

· NJ car insurance

· NJ auto insurance

· New Jersey Car Insurance

· Car insurance NJ

· Auto insurance NJ

If you add up all the potential free search traffic from those keyword phrases it is well over 10,000 monthly potential visitors from those searches. My page gets returned on Google using many of those phrases because I themed the page correctly for each phrase AND I have links from other websites linking to that page using those phrases in the anchor text. The anchor text is what the visitor clicks on, like “Click Here” except I get my link partners to link to that page with “NJ Car insurance” which in turn gives me link popularity credit on the search engines. The more links I can get pointing to that page…the higher the search results I will go.

So the moral to the story is that ONE page on my site is now getting listed in the top 10 results on the first page in the major search engines AND is making money. Incidentally I made that page about 2 years ago doing my keyword research I found that most major auto insurance companies DID NOT write policies in NJ. There is some whacky law that the big insurance companies don’t like, so they just don’t write auto insurance policies in NJ. I got on the phone, and spent days on the internet tying to find an advertiser that WOULD accept NJ traffic and built a relationship with them.

Keyword research is tricky and time consuming, but if you do it right….you will be rewarded handsomely. Don’t forget misspellings in your keyword research….I would bet more than 30% of the search volume contains a misspelling. I purposely add the misspelling and the proper spelling within the articles like this popular page on my site

I went to the Houston car show early this year and took my own pictures and made my own car review from all the free literature they pass out. You would not believe how many new vehicles that are coming on the market that are prime candidate for misspellings. Think about the visitor and how they might misspell the words you are trying to target. According to the program almost 200 people using Overture last month searched for “break pad” instead of brake pad. 130 searched for nsurance instead of insurance….take these search volume numbers and multiple by 5 to represent the other engines and you can easily see a LARGE amount of easy search traffic that can be picked up utilizing the same articles on your site..

Q. Another thing people always seem to want to know how to do better is monetizing their site. Could you tell us about one of your best money making techniques?

A. From what I see, most webmasters make it too difficult for the visitor to take the action the site owner wants them to do. If you want me to enter my zip code and get a free online auto insurance quote, tell me that upfront on the center of the page…get my attention, make a compelling reason WHY I should get a quote in the first place and why should I get it from YOUR site? Don’t be afraid to be a little pushy. People read a webpage very quickly usually just skimming the content of the page looking for the information they typed in the search engine….make it easy for them.

Back to the NJ auto insurance page from above, look at the page text…I reinforce the same keywords you used to get to the page via Google…it’s my page title with a BIG testimonial from me telling you why you should get a quote from my site and all the reasons why I made the page in the first place….to HELP you find good insurance, because I have already done my research and can save you lots of time and frustration. Bulleted lists work very very well!!

If you have an affiliate program that will allow incentives ( you will give the visitor something in exchange for them doing something for you) then you should make your incentive offer irresistible to the visitor, and your incentive offer must be something they visitor will perceive as valuable and worth their time and effort. Like on my NJ auto insurance page, I will give a free copy of my ebook explaining how they can lower their car repair expenses….its something that is on the same lines as lowering their auto insurance…so the visitor sees value there and takes me up on my offer.

Here are a few good places to find incentive allowable affiliate programs, (owned by a friend of mine) and among many other affiliate programs you can Google to locate.

Q. You mentioned to me that you have tons of Internet Marketing products. What is your favorite one? Knowing what you know now, would you have bought as many products as you did or would you have different buying habits?

A. I think I learned the most from Brad Fallon and Andy Jenkins, both are super nice and very knowledgeable guys. Here is their latest venture which QUICKLY sold out. The offer lots of really great info for free! I still buy online marketing ebooks all the time, I want to stay on top of what others are doing and if I can learn just one new idea from a $97 ebook…its more than worth it to me. There are lot of SEO tricks out there, but to be totally honest….keyword research, having good unique content, getting inbound links to your page from other quality sites AND having an affiliate program that will convert visitors to customers is 95% of the game.

Q. If you could only give one piece of advice to someone just starting out in Internet Marketing, what would it be?

A. Find your niche, do your keyword research and consistently add great unique content to your site on a daily basis. The visitors will bookmark your site, tell their friends about you and others will begin to find your site valuable as well. I am giving a BBC radio interview later today, they found me via a Google search and from a recommendation of a listener of their show. If your site helps the visitor…you will be successful.

Q. What do you consider to be the most important thing you have done to increase your online income?

Without a doubt, taking the time to do my keyword research BEFORE I make a new website or even a new page on my websites.

Q. Are there any other things you would like to tell someone just starting out?

Find someone in your area who is making money online whom you can meet with on a regular basis for lunch to discuss new ideas, get your ideas and sites critiqued. You can find people online on the webmaster forum boards pretty easily. I would also spend the money and the effort to go to a few SEO seminars like the and I have been to both of them and have met and interacted with both marketers…..and learned A LOT from them in a short period of time. Don’t be afraid to ask other marketers. I visit a lot of SEO seminars and trade shows and I ALWAYS hand out lots of my business cards with my email and website address. You never know who you will run into and how it can benefit you later on down the road.

Don’t Make this Mistake!

November 30, 2006

The other day I was talking to my wife Jill about our Homeschooling Wiki and she mentioned how hard it was to find things on it. Being a computer programmer, by nature I am used to poor navigation and automaticly looking for a search box to find things. I told her that all you have to do is use the search button.

Jill explained that most non-technical people do not look for the search button on websites. Instead, they use the site’s navigation and our wiki’s navigation was very difficult. After talking more about the useability of our wiki, we decided to make some changes in the near future.

Then the next day we got an email from someone complaining about the site navigation. Well, that made it painfully obvious that we need to change the navigation as soon as possible. We looked at other wikis and websites, and came up with a few ideas. I am going to make the changes soon. One thing I have already done is added an A to Z article index towards the top of the wiki. That alone should really help with the navigation, but it is certainly not the ultimate solution.

Making your site easy to navigate is extremely important. It will increase the number of people who come back to your site, which in turn will help increase your traffic. It also improves your website conversion rate, and ultimately helps your site become the best it can be.

Always, always, always make it easy for visitors to find what they are looking for on your website. I have known this for a long time, and still managed to mess this up with our wiki.

Don’t make the same mistake I made!

My Review of The Death of Internet Marketing

November 14, 2006

I finished reading “The Death of Internet Marketing” by Mike Filsaime. Here’s what I think about the book…


There was a section of the book (starting on page 39) that provided one of those “ah ha” moments for me. What’s great is that my wife Jill recently gave me a bunch of ideas that fit right into what Mike talks about in that section. Jill sure is blessed with a good head on her shoulders.

Anyway, suffice it to say that I really, really, like the book.

“The Death of Internet Marketing” is well worth the read, even if you aren’t planning on making money from it. Some of the concepts that Mike talks about really hit home for me.

Have you read it yet?

If not, you can download it by clicking here.

Then come back here and let me know what you think of it.

Where Oh Where Should my Google Ads Go?

November 1, 2006

I have been having an interesting discussion in the comments for this post on Blog the Internet.

We are having a disagreement on the placement of advertising on blogs and websites.

As I stated in the comments, the thing that annoys me the most are ads that are placed in the middle of an article. Vexation from peevelog likes the ads in the middle of articles. Gary from Blog the Internet hates ads at the top of articles. I have run across some people who hate ALL ads.

That’s one of the problems with advertising in general. Nobody really wants to look at a lot of it, we all have our limits and preferences regarding how advertising is handled, but without it how do businesses make money?

From my personal testing, ads at the top of articles pay me the most money. This is why I currently place ads in the top of my posts using the java script I developed a while back.

So what do you think? Does it matter to you where the ads are placed?

Go vote on my new poll.

Rich Schrefren’s Final Chapter Take Two

October 19, 2006

I just finished reading Rich Schrefren’s final chapter and it is a really excellent read. I am interested in seeing what he comes out with to accompany this book.

One thing I did realize when reading the book…

I have heard much (actually all) of what he said before. In fact, pretty much everything Rich says in the Final Chapter of the Internet Manifesto is said in a different way in Dan Lok’s Instant Web Profits System.

That said, Rich’s latest ebook should help most newbies realize that there is more to running a super succesful business than just putting up a niche blog or website and hoping to make lots of money.

Update: Forgot the link to the book, click here to go get the book. It’s definitely worth the read.

Example of a Great Sales Letter

October 11, 2006

If you haven’t seen Joel Comm’s sales letter for Instant Adsense Templates go check it out quick before he takes it down. It’s pretty amazing.

There were two things I noticed that were a bit odd:

1. I don’t recall ever reading the number that he is limiting this too.
Did I miss something? Last time Joel limited the release to 2000 people. This time the sales letter mentions that there is a limit, but I don’t recall ever seeing what the limit is. Either I am missing something or Joel is doing a great job of creating a feeling of scarcity without there being a “set in stone” limit on the number being released.

2. When Joel starts throwing numbers out about the price the sales letter gets a little confusing.
At first when I saw that he was selling them for $1997 I thought that the price was a bit on the high side, considering what he sold his last templates for. I could see how one might get confused at that point and bail out before realizing the REAL price he is selling them at.

That said I almost instantly bought them. You know what makes this offer so hard to resist?

There are two things:

1. The sheer volume of stuff he is giving away makes this offer so hard to resist.
By the time you finish reading the sales letter you think to yourself, “Did he say I am getting a kitchen sink out of this?”

2. The way the sales page answers every question I could ask.
I think Joel answers just about every question I had about his product. He must have recieved great feedback on his first product and used that to answer any objections people might have.

Those are the two things that stood out (to me) in his sales letter. It is a great example of a sales letter that works.

I can’t recall another package that seemed to give away so much value for such a cheap price. That said, I haven’t bought it yet, because it doesn’t fit my current business plans/goals. Which is why I wanted to say:


Lastly, if you want to learn the basics of creating a sales letter that sells, I suggest you take a look at this article by Yanik Silver that breaks down an example sales letter and explains how it works. It includes examples of the two things that Joel is doing that made his sales letter so good (answering objections, giving away bonuses).

Instant Adsense Templates Take 2

October 10, 2006

Joel Comm will release a new version of Instant Adsense Templates today at noon. Last time they sold out in less than 48 hours. So if you are the least bit interested you might want to take a look at what he is offering in this package soon.

While I have not looked at his new templates (like I did with the last ones), there are two things I would like to point out before you consider buying them.

1. My guess is that you will still need to alter the content you get from him. I wouldn’t just use the same exact content you get with these templates.

2. You will probably need to know a little about HTML and uploading pages to a web server, that sort of thing, before you can use them. It’s not like SiteSell where you can create websites without any HTML or design skils.

That said it does sound like Joel has some interesting features in store. You can check out the details by clicking here.


Underground Online Seminar 2 Released on DVD

October 5, 2006

One of my favorite Internet Marketing “gurus” Yanik Silver, has just released the Underground Online Seminar 2 on DVD.

It’s one of only a couple Internet Marketing seminars that I would really, really like to go to sometime. The people who are giving out advice in the seminar run all kinds of Internet businesses (not just a bunch of people selling Internet Marketing products). Which is one of the things that appeals to me most about the underground online seminars.

Unfortunately, Yanik is limiting the release to 500 DVDs for the next 5 days. Anyway, I think you have to click here and sign up for his newsletter to find out more about the DVDs.

Please Keep The Fortins in Your Prayers

September 24, 2006

Michel Fortin’s wife Sylvie has a very severe form of breast cancer that has spread to her lymph nodes.

Michel is one of my favorite copywriters. He gives great advice on copywriting, Internet marketing, and website conversion both on his blog and on his copywriter’s forum. Please support Michel and Sylvie and keep them in your prayers.

To learn more about Sylvie’s condition click here.

Added some free Internet Marketing eBooks

September 13, 2006

I have been ill this week, so I haven’t spent much time blogging (or anything else). Anyway, I was going to send this out Sunday, but my blog caught my cold.

I added some free Internet Marketing ebooks by Dan Lok to my website. I am going to be doing a review of Dan’s product Instant Web Profits Systems fairly soon, but since I like the information in his free ebooks I thought I would go ahead and add them to my site.

I really like Instant Web Profits Systems, but it’s not for everyone! You should only consider buying it if you are selling a product or service. It’s not geared towards affiliate marketers or bloggers. It’s all about coverting website visitors into customers. I will tell you more when I do a full review of the product (probably in two weeks after my wife’s family reunion).

Also, I am strongly considering doing away with my week in review and just posting through out the week on various things I am doing to make money. Let me know what you think about that.

Whether or not you are interested in marketing a product or service I think that reading through the last two free ebooks (107 Killer Traffic Conversion Secrets and The World’s Greatest Marketing Stories )is well worth while, because there is some good free marketing advice in them. In fact, I learned something in The World’s Greatest Marketing Stories that is bound to impact the direction of my online ventures.

Special Note: I am not thriled with the “screw the golden rule” traffic conversion secret from 107 Killer Traffic Conversion Secrets, but I understand what Dan is saying. As with all ebooks, websites, etc. that I link to, I may not agree 100 percent with the auhtors.

PS. I am scheduled to go out of town on Friday, so you may not hear from me again until next week.

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