September 19, 2012
Welcome to the online video masterclass. Today we”ll be looking at a hot video topic; implementing video SEO.
1. Use Keyword Specific Titles:
Just like if you were creating a landing page for a website or writing an article, your videos need to have clear and specific titles. Having your content correctly titled will make the search engine Gods smile fondly upon it. The last thing you want is to create content that can’t be found because of a poor title. Every online video you upload needs to be titled appropriately to give it a strong chance of popping up in both Google and YouTube Page 1 searches.
2. Optimize Your Online Video Descriptions:
Descriptions are an essential piece of the video SEO puzzle that must be optimized. Always put your website URL on the first line of your videos descriptions. This will help to improve conversion rates and give your website a little bit of link juice. Use all the text space available in your descriptions to tie in your keywords and phrases to your videos content. By doing so, you can make your online videos as search friendly as possible.
3. Use Keywords As Tags:
Given YouTube is the number two search engine and owned by Google you want to be on as good terms with it as you can. Tags are one way to do so. Tagging your videos with your keywords and words relevant to your niche will help to link your online video to other videos in the same field, which will increase its chances of being seen. Beware though, YouTube is pretty strict on Tags, try to switch them up from video to video and only use a few of them at a time in order to avoid the Spambots.
4. Use Closed Captions:
Transcripts and Closed Captions are very unused in online video and need to be optimized. Closed Captions and Transcripts in practice function as subtitles for any users with hearing impairments. However, in online marketing terms they provide great SEO benefit. Google and YouTube search through the text in these Transcripts allowing you to optimize them for your keywords and phrases. This will help your content appear higher in the search results.
5. Generate Social Activity:
Whether your hosting your video on Vimeo or YouTube you will have a user account and so will the majority of the audiences visiting the site. Generating activity amongst users on your online video content will help to boost your favour with the search engines. In pretty much every social media the users with the most views, friends, subscribers, likes, comments etc are always going to be top contenders in search results and the same principle goes for the activity on your online videos.
6. Refresh Your Video Content:
Update your old content regularly. By keeping your content updated you’ll be seen far more favourably in the eyes of the online video search engines. This in turn will help you get your content more views and let it stand a better chance at generating a better conversion rate as a result.
7. Use Your Channel To Its Full Potential:
If you’re on a site like YouTube you have a whole Channel at your disposal, not just your video. You can brand your Channel, include your URL, keywords, key phrases, provide calls to action and prompt connections to your social medias. Having a well branded Channel will work in the same way as your website, making your content seem more credible and trustworthy, which will help to generate conversion, content shares and more online activity.
8. Share & Connect On Social Media:
Video sharing sites are fantastically compatible with social media sites. They offer great ways of sharing content to wider audiences and help to promote not only your online video, but interaction with it. Ensure you’re videos are being shared on Facebook, Twitter, LinkedIn, Blogs and Tumblr. Google search now scans such sites for links and content giving your online videos a higher chance of appearing on Page 1 in the search results.
9. Use Sitemaps:
A sitemap is the best way of letting Google know where your online video content is. If you’re using embedded video from Bitsontherun, Brightcove or a Vimeo or YouTube video you’ll need to include a sitemap. It’s a common misconception that YouTube videos are automatically sitemapped to Google in their embed code. Sitemaps are a great SEO boost if you’re not using video sharing sites and merely want to use the content on your landing pages for your website visitors to see.
10. Use All Video Sharing Sites:
Everyone has a favourite video sharing site for watching or uploading content. YouTube is an obvious choice due to its sheer popularity, but getting your content, keywords and URL on all video sharing sites can be a great SEO boost. Check out underrated sharing sites like Daily Motion and Viddler and make sure you follow all the rules of the above on every one of your online videos. A website you can get SEO value from and generate traffic from is never a prospect to turn your nose up at.
That’s it for today’s online video masterclass. Be sure to share your knowledge and your thoughts in the comments section below.
About The Author:
Andy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.
April 29, 2010
Jill here. Obviously, George and I haven’t had time to review the entire Main Street Marketing Machines program yet because it’s HUGE! But we got an email that they’re closing the doors Friday at midnight (Pacific), so we wanted to update you on what we’ve looked at so far so that you can make a decision if you’re on the fence. Look, I like to procrastinate as much as the next person, but do not wait until the last minute if you really want to get in on this and don’t want to wait months and months until it opens again. You’ll kick yourself if you forget and don’t get signed up.
This is what we’ve discovered so far. No offense to Local Business Money Machine, which has been a complete blessing this past year and really helped us get off the ground and headed in the right direction, but this is a MUCH better program. Of course, it’s about three times as expensive, so that’s something you’ll need to take into consideration. But, especially if you’re a “newbie”, this program breaks everything down into very manageable chunks. And the videos are incredibly professional (what else would you expect from the guys at Traffic Geyser) and even entertaining.
In fact, this program is broken down so well, that I am going to try my hand at some of the technical parts of it. I’m going to create a landing page myself and see whether someone who’s technically capable but completely unpracticed can do this. I won’t get it done in time to tell you the results before the program closes, but the fact that I’m willing to even TRY is a testimony to this program. Keep in mind that when I graduated from high school, I asked that my parents give me a typewriter instead of a computer, and I usually tell people that “I eat breakfast and talk to people, and George does all the work.” Perhaps I’ll no longer be able to say that 🙂
What else have we discovered? We would have paid as much for the level of Traffic Geyser membership included as we paid for the entire Main Street Marketing program. So, even if you’re thinking about trying out Traffic Geyser, go this route instead. You’ll get not only the great video marketing training that Traffic Geyser includes but marketing materials for your new business; over 40 hours of video training by everyone from Mainstreet Marketing success stories (they really do tell you EXACTLY what they did to be successful, even role playing some of the client approach strategies they use) to Bill Glazer; planners; free report templates; fill in the blanks autoresponders… I really could go on and on.
Is this program for everyone? I would still say “no”. There are plenty of people who won’t implement the steps and won’t follow the program. If this is you (you know who you are), don’t buy this program. If you don’t like interacting with people, and you’re not willing to take on a partner who can handle the client interactions, this probably isn’t the program for you. I think, however, that it is appropriate for people with varying skill levels when it comes to internet marketing. You do need some degree of comfort with technology, in general. But if you’ve ever blogged at all or are comfortable with Facebook, then you should do fine.
Like Local Business Money machine, you’ll need some time to set aside for this. The Traffic Geyser trainings are pretty quick and easy. There are eight lessons in the Express Lane training. The longest lesson I’ve seen so far is about 15 minutes. Then there are assignments that go along with those, which I think will take a minimum of 30 minutes to a couple of hours. So, you’ll need around 15-20 hours, probably to get through those trainings. And then, of course, you’ll need to go through the Main Street Marketing steps. Plus, making the pages and acquiring your clients. In other words, don’t think you’re going to buy this and five minutes later start depositing checks in your bank account. But, really, if any of you HAVE discovered a system that works that way, you should contact George about writing for this blog because clearly you’ve found a way to make money grown on trees and a quick way to harvest it.
I do think that you should be able to get through enough training and start implementing the program and figure out whether it works within your 30 day trial. That is, of course, if you don’t wait until day 25 to get started. And that’s my recommendation to you. If you’re interested, buy the program. Work the program for the next 30 days (no excuses— just get busy). If you realize it’s not for you, there’s no way you’re going to do it, you haven’t even opened the files— for crying out loud, return the program! It’s risk free if you’ll just take that step if you aren’t using it.
So, in summary, are we abandoning Local Business Money Machine and switching to Main Street Marketing? No. We’ll do a hybrid of the two for our business model because we’re already making money with Local Business Money Machine. There is a lot of overlap in these two programs, as they both target Local Search marketing opportunities. However, there are some areas that are mentioned in less detail in Local Business Money Machine that we haven’t really pursued as much as we could have (including doing more direct marketing and, of course, video marketing). These are the areas where we’ll be using Main Street Marketing Machines. Do I think you can use Main Street Marketing Machines without Local Business Money Machine? Absolutely!! It’s a completely different model and will stand on it’s own with no problem.
So, take some time to think about it. Write down the pros and cons, where you want to be a year from now and whether your current path is going to get you there. Then, if you think this is a good match for you, buy it! I think you’ll be glad you did.
P.S. Oh, and if you have any questions about the program that you’d like answered before tomorrow, let us know. We’ll be checking comments for the next couple of days pretty regularly so that we can answer anything that will help you make a decision.
PPS. To get our Main Street Marketing Machines Bonus, please remember to use our affiliate link by clicking here. Then send an email to info @ mantywebdesigns .com with a copy of your receipt. Once we have verified that you purchased through our link we will contact you to set up a one hour phone consultation with us to answer any of your questions after you have used the program for at least 30 days. Also, we will follow that call up with an email to check on your progress.
Please, let us know if you have any questions about our Main Street Marketing Machines review.
June 14, 2009
I’ve received some comments and questions about the video on our new website promotion and design site. My wife created the whole video in less than 15 minutes using an awesome membership software called Animoto.
Here are the steps she used:
1. Come up with a sales message.
2. Sign up for Animoto. (Sign up for their 90 day trial if you only want to make one video, but for most of us the year long membership is probably the better deal.)
3. Go buy a few pictures from istockphoto. The small size pictures are fine, so plan to spend about $1 per picture. (Animoto does offer some free pictures for your use, but we wanted to find pictures that were exactly what we wanted.)
4. Put text and pictures in order using Animoto’s easy interface.
5. Let Animoto do the work of making your video look like it was created by a Pro.
6. Remix if you want to see other possibilities.
7. Use Animoto’s easy tool to post the video to YouTube, your blog, your website— wherever you need to impress people and get their attention.
Animoto is so easy, my 10 year old son used it to make a couple of funny videos.
The first he made using pictures of our fence damage from Hurricane Ike:
In the second one he used some of the free photos from animoto:
Can you tell he has learned something about marketing already?
If you sign up for Animoto through my affiliate link, I’ll answer three questions about Animoto through email if you have any trouble with it. Frankly, I don’t think you will since it’s so easy to use.
October 29, 2008
If you have been spending any time on the Internet then I am sure you have noticed the huge rise in popularity of video on the web. I recently had the privilege of taking a four-week online training course called, Web Video University, that teaches you how to create online videos from start to finish.
The focus of the training is to teach you how to create videos that sell. In my opinion, the course keeps it’s promise.
The only real problem I had with the course is that the training uses Sony Vegas as the editing tool of choice. In and of itself that’s not really a problem. The problem is that I would have liked to see other tools (especially Camtasia) discussed in regards to making the videos.
However, that problem is outweighed by all the fantastic information revealed in the training, including:
- The best tools for creating professional quality video
- Your best choices for video equipment and cheapest alternatives to create high quality video
- How to properly light and film your videos
- How to create your own blue screen and teleprompter
- The optimum lengths and times to use for various aspects of your video
- The best methods of using videos to sell your products and services
- How to get your marketing message across with video
- How to edit your video for that perfect look and feel
- and much more
Going through the 4 week course at Web Video University, I learned quite a bit about creating video. Overall, I was very impressed with the depth of the lessons on making videos that sell. I highly recommend Web Video University to anyone who wants to learn how to make online videos to market their products or services.
I intend to add video to some of my sites in the coming year, and the information I learned
from web video university should prove to make the process easier and more profitable. The price is extremely reasonable, and the training is excellent, so…
October 23, 2008
I just found out some very cool news…
Search Engine Journal ,in conjunction with Search & Social and TrafficBlend, announced the launch of IMBroadcast.com, a site dedicated to multimedia for Internet Marketers.
If you are looking for free videos on Internet marketing, blogging, affiliate marketing, search engine marketing, and other topics that will help you make money online then go check out IMBroadcast.com.
It also looks like a great place for us Internet marketers to post our own videos to help promote our products and services for free. Essentially it’s a YouTube for Internet marketers.
I am going sign up for my free account now…
October 10, 2008
I have had a few problems this week with my site so I decided to wait until next week to get back to a regular posting schedule. I wanted to go ahead and end the week by letting you know about two very cool news items…
The first one I heard on Twitter from my friend Garry Conn and Internet marketing guru Joel Comm (almost at the same time). According to CNET Google is adding support for Adsense in video games. That is very cool news for game developers. While there are already ways of monetizing games with in-game advertising, Google Adsense entering this market is really good news for game developers.
Secondly, I heard from Michel Fortin that YouTube will soon be introducing the ability to add “Buy Now” links to videos. Video has become an excellent way to market products and services and YouTube is about to make it even better. This is great news for video marketing.
Next week you can expect my second to last post in my Getting Started series. Have a great weekend!
March 26, 2008
My friend, Ryan Shamus, just wrote a great post about using video to get viral traffic to your website or blog. Ryan goes into a lot of detail about the various ways you can use video to make more money. Ryan covers things like:
- How to use YouTube to bring traffic to your website
- How to create and edit your own viral videos
- Ways to make a video viral
- Video software tools to use
- and much more.