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What I’ve Learned About Twitter

September 7, 2010

So, I’m still working on FourSquare, etc. BUT I have become active on Twitter. Today is day 15. I’ve gone from 7 followers to almost 300. Here’s what I’ve learned.

1. Twitter cannot be explained.

You really do have to learn by doing. I’ve looked at George’s Twitter account I don’t even know how many times and thought, “I don’t get it”. Now, I’m on Twitter, and I get it. I think it’s depleting my ability to focus for more than 45 seconds every time I log on but at least now I understand. So, if you’ve been putting off “doing Twitter” because you don’t get it, just go ahead and dive in. There are no Twitter police. No one’s going to yell at you for doing it wrong. Sign up, get an account and follow me. Then give me a shout, and I’ll follow you back. That’s the hard part. It gets easier from there.

2. There are people I won’t follow.

People who don’t have any tweets. People who write every tweet in a language other than English (no prejudice here, I just can’t follow you if I can’t read what you’re saying). People who regularly use language that will be a problem if my children are reading my Twitter stream over my shoulder, even though they’re not supposed to do that because it’s rude. If I go to look at your page to decide whether to follow you, and it looks like the script of a Quentin Tarantino film, I’m probably not going to follow you. People who refer to themselves as a “visionary”— no real reason. It just bugs me.

3. A quick method I use to determine who I’m going to follow.

When someone follows me, and I get an email saying that someone new is following me, I go to their profile and scan their tweet stream. If I get to the bottom of the page, and I’m not offended, that’s a good sign. But if I get to the bottom of the page and don’t see one thing I’d be interested in retweeting, that’s a bad sign. So, this is a lesson you can use to help you determine who to follow. It’s also a lesson in being someone that other people want to follow— be interesting. Or at least retweet people who are.

4. Hootsuite is my friend.

Hootsuite has been really helpful in being able to scan what’s going on with my Twitter account. There are a few things I don’t really care for. And I really need to do a bit more diving in. But, overall, it’s a necessary tool for me to be successful with Twitter.

So, that’s it. That’s what I’ve learned. For the most part. Any of you out there new to Twitter? Struggling with Twitter? Do you have Twitter questions? As we’ve established, I’m no expert. But if you leave a question in the comments, I’ll do my best to find the answer. And the most important question— have you followed me yet? šŸ™‚

Confessions of a Social Media late adopter

August 22, 2010

I have a secret. For someone who writes a lot about social media, I’m not generally an early adopter. I don’t know if this is because I really don’t like cell phones, so platforms like Twitter and FourSquare weren’t a natural fit. Or because I tend to get addicted to technologies, so I try to avoid them as long as possible so they don’t suck yet more time out of my day. But the truth is George hounded me for about a year to join Facebook. (And I don’t even care to mention how long it took for me to “get” blogging.)

I didn’t want to. It was lame. I didn’t need it. Why should I? Then I joined about 18 months ago. How did I ever live without Facebook? And now I think that any business without a Facebook page is missing out on a monumental opportunity! Do you also want Google to exclude you from the search results?

I still don’t use Twitter a lot. Oh, sure I feed our Facebook page to it, but I leave most of the interacting to George. However, that will probably come to an end sometime in the next couple of months. Once I get a firm grasp on Linked In and Four Square— I need those for particular clients. But Twitter’s next.

So, why am I telling you all of this? Because I want you to know it’s not too late. If you don’t yet have a Twitter or a Facebook account, it’s okay. You haven’t missed the social media parade. In fact, it’s really just getting started.

For businesses, it’s often not that beneficial to be an early adopter. The best time for businesses to adopt a technology is around it’s peak. It’s usually easier (and cheaper) to get training at that point. Your clients and potential customers are already informed about the technology, so you don’t have to convince them that they should WANT to “like” you on Facebook. And there are plenty of people who are already knowledgeable to whom you can outsource the parts of social media that you don’t like or don’t have time to keep up with.

So, if you’ve been avoiding social media, you don’t have to continue to do so. There are some very simple and very effective ways to use Facebook, Twitter, blogging, Linked In and more that will help you make money online and won’t keep you from actually running your business. I’ll be introducing some simple tips and tricks over the coming weeks and months. So, make sure to check back often. But for right now, go sign up for Facebook and Twitter— and throw in LinkedIn while you’re at it. Leave a note down below if you’ve signed up recently, or if you don’t yet have an account and let me know what was/is holding you back.

Social Media Strategies To Light The Fire In Your Biz

November 6, 2009

So, if you read last week’s post, I talked about 3 Things You Must Know To Be Successful Online. If you missed it, head on over there because it’ll really get you ready for this week’s topic…Social Media baby!

By now, chances are you have a good idea of what Social Media is. Heck, last year it was called Web 2.0 and like Gary Vaynerchuck, the premier go to guy for Social Media branding says, “It’ll probably be called something different next year”.

In a nutshell, Social Media is just a fancy word for social networks such as Twitter, Facebook, Youtube, Friendfeed, etc., where you can engage and interact with your audience in a more personal and “social” way. It’s been around for several years now and frankly, it’s not going anywhere. I mean it when I say this and I can guarantee you that any business that doesn’t get into the new age of how business is done and continues to stick with the old school methods, is going to be toast.

Point blank, bottom line. There’s a lot of information out there on how to do Social Media right and then there’s people like me who love helping you profit from it. I’m extremely passionate about Social Media and over the course of reading up on a lot of different information, here’s what’s stuck the most…

If all you want to do is sell, you better change your mind…FAST! Social Media isn’t just about selling to and/or getting customers where they’re spending a lot of their time. It’s a lot more than that. It’s about getting into the conversation that’s happening and being there. Sometimes people need advice or help with this. Sometimes they need extra assurance before they purchase something. There’s a number of different possibilities and when you can engage and interact with them, they’ll look to you as a friend, an authority, someone they can trust over time.

If all you do is sell, you’ve already turned them off by just your first tweet or status update. Offer advice, be helpful, and sure, sell from time to time, but don’t stray from the fact that your customers want friends. And when you can be their friend and build that relationship with them, it’s hard telling how profitable it’ll become.

Post relevant, entertaining, and valuable information. You don’t speak politics to an infant, do you? Then find your niche or niches that you love, know about, and/or do work in, and post about that. There’s so many times where I’ve followed someone because I enjoyed their tweets about personal development and they start talking about this dirty scumbag politician. I guarantee you 98% of the people that pay attention to them could give a care less.

Now, there’s times where you post about other things, hopefully positive (Did I mention more than enough negativity can bite you in the butt?). That’s understandable and you should post here and there about other things because it gives people a better sense of your personality, a big factor in why people pay attention to you to begin with. However, when you get way off topic and stray far from your niche, it makes people start to change their minds.

Always stay true to your roots and make sure that you provide some sort of value in everything you post.

Transparency is the new disclosure. Most people can sniff out liars as well as a bloodhound can sniff out a criminal a mile away. Always be truthful and honest in your ventures and activities. There’s been so many people who could of got far in what they were doing but no, they decided to lie about things and worse of all, cover them up. Guess what happened? Things get exposed and when you get marked as a liar and someone who can’t be trusted, that sticks in people’s minds and is hard to get rid of.

By being transparent, you simply be who it is you are and just do you. You’re no one else. You’re not proclaiming yourself to be an expert, guru, master, or wizard. Let others decide who you are by your actions and what it is you bring to the table (jump back to valuable content). We’ve all heard the saying “The truth shall set you free” and it will. It’ll not only set you free but also help you build deeper relationships and make a lot more money in the long run.

Mike Stenger is a full-time online business owner who has a strong passion in helping others get results. You can find him here at his video blog where he frequently talks about business and life success strategies.

Can You Make Money Online from Twitter?

June 4, 2009

If you aren’t on Twitter yet then you are one of the few people who aren’t, and if you have never heard of Twitter then you must have been living in a jungle cave for the past year or two. Every internet marketer I know is on Twitter and it seems like that’s all any of them can talk about these days. But does anyone actually make money from Twitter? Have you?

I have been on Twitter for a while now and I have yet to see how you can really make money from it even though everyone keeps talking about how great it is for business. Don’t go thinking I am some newbie that doesn’t know anything either because I definitely am not. I have been an internet marketer successfully making money online for over 6 years.

Sure, I’ve heard a few stories here and there of people who have used certain methods to make money on Twitter, but they are few and far between. And even those “success stories” are usually only small sums of money. Plus, when you consider the excessive amounts of time most people spend on Twitter to make that little bit of money, you could utilize several other marketing techniques to achieve better results in the same amount of time.

Then there’s the argument you will hear from the Twitter faithful about how great it is for traffic. Is it really? Not if you really think about it…

Say you have 1000 followers and you “tweet” your newest blog post in hopes that your followers will go check it out. Chances are most of them won’t be on Twitter at the time you tweet it so hardly any of them will see your tweet anyway. However, let’s be really conservative and say half of them are on, so 500 might see it.

Now, most of the remaining 500 are probably following hundreds, if not thousands, of other people, so your tweet will most likely be pushed down almost instantly and very few of them will see it. But let’s be really conservative again and say half of them do see your tweet. We are down to 250 now.

This could go on and on but let’s estimate highly again and say that 10% of the remaining 250 actually do click the link to go to your blog post. You just go a whopping 25 visitors! And probably none of them will actually be targeted visitors that will do anything to actually make you money once they are at your blog.

However, I am feeling generous so let’s say you have Adsense displayed on your blog and normally get a 5% click through rate. Well, 5% of 25 is 1.25 – so you would get just one click. If you’re lucky, you might make 10 cents or so. In reality you probably wouldn’t make anything though because “social traffic” rarely clicks on ads, and traffic from Twitter is considered social traffic.

So, can you make money from Twitter? I doubt it! And even if you do there’s a strong chance you could have made a lot more by using other internet marketing techniques instead.

If you don’t want to take my word for it then give it a try and see how it works for you. If you do figure out how to make money on Twitter then I would love to hear how. Just don’t waste too much of your time trying!

Let me end by stating that I am not saying you shouldn’t use Twitter. I get on there almost every day so that would be very hypocritical of me. It does have some advantages and there are several tools you can use to automate it so you don’t waste all your time there.

The point I am trying to get across is that you shouldn’t be spending too much time on Twitter because it’s really not very productive for your business. There are many other ways to make money that are much better than Twitter and several marketing methods that will bring you a lot more traffic.

By the way, since we’re on the subject of Twitter… You can follow me @trentab to get real tips on how to make money online.

Dedicated to your success,

Trent Brownrigg

Owner of a popular work at home based business blog and a long time internet marketing veteran.

Life Is To Short To Twitter It Away

April 5, 2009

A few months ago I heard a Television executive admit that the purpose of tv is to:

1. Replace relationships
2. Provide people with an opportunity to escape from reality.

Neither of these purposes is ideal for our personal growth.

That got me thinking about the impact of social marketing and the Internet in general on our business success.

The truth of the matter is that many of the most successful websites manage to achieve the same purpose that a good tv show does:
They replace your relationships and provide you with an escape from reality.

While this is a good thing to keep in mind when trying to make a successful website, it’s also important to keep this in mind to keep yourself productive. Don’t spend all your time online. Don’t let your online activities ruin your relationships or keep you from having any. Don’t use it to constantly escape from the REAL world. Otherwise, you will never have time for the things that are really important in life.

Social media marketing is a fantastic way to drive traffic to a blog or website. On the other hand, social marketing can take up a lot of your time.

So, what’s an Internet marketer to do?

Schedule the amount of time you spend online. This is especially important for interactive time (social media, email, forums, commenting on blogs, gaming, etc), but also true of all your time online. If you want to make money online you need to focus the bulk of your time on activities that actually make you money. Checking email usually doesn’t make you money, writing a tweet about your favorite song usually doesn’t make you money, etc..

If you are working a 9 to 5 job and trying to make money online you can easily spend all of your spare time on activities that don’t make you money and don’t help you in other areas of your life. If you are trying to make money in your spare time it’s crucial that you spend most of your time doing productive activities that will lead to making more and more money online.

Life Is To Short To Twitter It Away

Which Do You Like Better Twitter or Facebook?

January 21, 2009

My wife recently joined Facebook to get in touch with some of her old friends. So, I decided to check it out again. In many ways Facebook reminds me of Twitter. I thought it would be interesting to find out which you liked better… Twitter or Facebook?

Take the poll below and let me know which is your favorite.

Why Doesn’t Your Traffic Convert Into Money?

July 8, 2008

Do you ever wonder why it is that you have 500 or 1000, or even 5000 subscribers to your RSS feed and thousands of visitors per month… yet you barely make any money from your blog, if any at all?

The reason is simple…

You have the wrong kind of traffic coming to your blog (or website)!

Most make money online bloggers write post after post aimed at other bloggers and internet marketers, and they try to get as many readers as possible through social websites and other things like that. However, this is not a very good strategy if you really want to make money from your blog.

The people you are targeting with your blog posts are the exact same people who are doing the same things you are trying to make money online and they are definitely not the ones who are going to click on your ads or buy your recommended products. They know what Adsense ads are and they are probably promoting the same products you are on their blogs. So why would they take any action that will make you money? They won’t!

If you really want to make money online then most of your traffic needs to come from search engines because the average person doing a search won’t have a clue what Adsense is so they will gladly click on your ads. They also don’t know what an affiliate link is so they will buy products through your affiliate link if it’s going to help them make money online.

So what do you need to do?

Stop wasting all your time getting traffic through social sites and writing your posts aimed at other bloggers in the same niche as you!

You need to start getting keyword rich inbound links with the sole intent of ranking highly on the search engines (specifically Google) so you can start getting traffic from searches. Let’s say, for instance that you want to rank highly for “how to make money online” then you need to start acquiring backlinks with that as the link text and variations of it.

Want to know what kinds of inbound links you should be getting to maximize your search engine rankings? Read my recent post on finding the perfect backlink. And read Ryan’s recent post on the subject: What Links Can You Point at Your Web Site?

You should also do some keyword research on all the various searches related to your niche and start writing some posts about the different topics that are being searched so you can get rankings for lots of long-tail keywords. The traffic you get from those posts will start adding up and can turn into a lot of visitors and a lot of money!

Getting traffic that actually makes you money isn’t rocket science, it’s really quite easy. All it takes is the discipline on your part to build backlinks and write specific keyword rich posts.

Dedicated to your success,
Trent Brownrigg
Owner of a highly popular make money at home website and a fast growing work at home blog.

Review Of The SEO Book Training Program

May 14, 2008

What do I think about Aaron Wall’s SEO Book?

I have been meaning to review Aaron Wall’s SEO book ever since I interviewed Aaron last year. I am finally getting around to it.

First of all I want to say it’s REALLY, REALLY loaded with information! His ebook had over 300 pages and his training program has more information than his ebook ever had.

The SEO Book training program covers A LOT more than just Search Engine Optimization. In addition to SEO, the SEO Book covers:

  • Copywriting

  • Social Marketing

  • Website Usability

  • Website Monetization

  • Blogging

  • and more!

Aaron uses a combination of articles and videos to teach you how to rank high in the Search engines. He also teaches you just about everything imaginable about marketing a product or service.

Not only that, but the SEO Book has a private online community where you can ask and answer questions of both Aaron and other members of his program. The community really blew me away. I have been a member of many paid online communities and none of them were as good as the one that Aaron runs. The most amazing thing to me about the community is how active Aaron is in it. The last time I checked Aaron Wall had 2,799 posts (16.26 posts per day). If you want to get direct advice from Aaron then you should sign up soon, because I just don’t see how Aaron can continue to be so active on his forum and continue to take on new members. It doesn’t seem like a very scalable business model to me.

Anyway, if you are new to online marketing or you want a great place to learn about online marketing (especially SEO) then I recommend that you click here to join the SEO Book Training Program. It is one of the best deals on the Internet for beginners to learn how to make money online.

What Should I Do With My Twitter Account?

April 22, 2008

I joined Twitter the other day and just started using it last night. Here is my profile page:

My wife Jill told me I should use Twitter a year ago. Considering how big it has gotten, maybe I should have listened to her. One of these days I am going to remember that she is always right šŸ˜‰

I wasn’t sure what to do with my Twitter account, so I thought I would ask you what you would like to see me do with my Twitter account.

Here are some ideas I have come up with so far:

Twitter my wife’s labor
My wife Jill is due May 15th and I was thinking maybe I could twitter the whole labor. Now, sure if she finds out, she will probably kill me. Considering the way she reacted when I had a long conversation about golf with her OB-GYN when she was in labor with our second child… I guess twittering the labor is out…

Twitter my random thoughts through the day like…

“Had yogurt for lunch… when nobody was looking drove to Taco Bell and ate a REAL lunch.”

Twitter what I am doing in my business
That could be useful, but could also be boring. For instance, it could look like this:

“Spent five hours debating whether to use twitter for marketing, networking, fun or not at all.”

What should I use Twitter for?

What would you like me to use Twitter for? Or maybe the better question to ask is, “What could I use twitter for that would make you want to follow me on twitter?”

Please let me know…

SMARTS – Social Marketing Traffic Strategies Has Just Launched

January 11, 2008

I have been very busy with family issues the past few weeks, but I wanted to quickly let you know that the new StomperNet coaching program for web 2.0 traffic has just launched and it’s called:

SMARTS Social Marketing Traffic Strategies

I read the free ebook that they released Wednesday, and it is a pretty good read. I can tell you from experience that the information in the free ebook about Stumbleupon is absolutely true. Stumbleupon brings great traffic to my blog. In fact, just like the Stomper Blog, it’s second only to Google for bringing traffic to this blog.

Anyway, if you want to learn more about social marketing, you can click here to check out the SMARTS program.

If you just want to check out their free SMARTS Strategy Guide, then click here.

PS. I have a post or two in my drafts folder about social marketing that I plan on publishing when things get back to normal (a week or so).

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