October 10, 2010
Today is 10/10/10, and we won’t have another day as exciting as this until 11/11/11, so here’s Ten Top Ten Lists you might enjoy or learn from.
1. The 10 Social Media Metrics Your Company Should Monitor— A pretty straightforward article. Whether you agree you can (or should) calculate ROI for social media, I think few of us will disagree that keeping track of blog interactions is a good thing.
2. Top 10 Expectations of Social Media in 2010— This one is fun because it’s almost the end of the years, so you can see if they were right.
3. Top 10 SEO Myths of All Time— #8 is my favorite since I deal with this one all the time.
Client: I got a call last week from a company that guaranteed my first page ranking.
Me: For pay per click?
Client: No I’m pretty sure it wasn’t pay per click.
4. Top 10 Google SEO Ranking Factors— Of course, this assumes that Google hasn’t changed anything in the past ten months— or the past ten minutes. But it’s still a pretty good list.
5. 10 Ways to Reduce Friction in Your Purchase Process— There’s nothing more frustrating than losing a client at the shopping cart. Basics on reducing those chances.
6. Top 10 Ways to Drive Traffic to Your Blog Using Linked In— LinkedIn is an untapped gold mine for many. It’s worthwhile to learn a bit more about it and use that knowledge to your advantage.
7. Top 10 Ways to Tweak Your WordPress Theme— These are easy for just about anyone to do.
8. Top 10 Social Bookmarking Plugins for WordPress— Which is your favorite? I like Get Social.
9. Top 10 Funniest Fail Blogs— Every Top 10 list needs a little levity.
10. The 10 Best Top-Ten Lists And, of course, what’s a best top 10 list without a Top 10 List of Top 10 Lists
August 22, 2010
I have a secret. For someone who writes a lot about social media, I’m not generally an early adopter. I don’t know if this is because I really don’t like cell phones, so platforms like Twitter and FourSquare weren’t a natural fit. Or because I tend to get addicted to technologies, so I try to avoid them as long as possible so they don’t suck yet more time out of my day. But the truth is George hounded me for about a year to join Facebook. (And I don’t even care to mention how long it took for me to “get” blogging.)
I didn’t want to. It was lame. I didn’t need it. Why should I? Then I joined about 18 months ago. How did I ever live without Facebook? And now I think that any business without a Facebook page is missing out on a monumental opportunity! Do you also want Google to exclude you from the search results?
I still don’t use Twitter a lot. Oh, sure I feed our Facebook page to it, but I leave most of the interacting to George. However, that will probably come to an end sometime in the next couple of months. Once I get a firm grasp on Linked In and Four Square— I need those for particular clients. But Twitter’s next.
So, why am I telling you all of this? Because I want you to know it’s not too late. If you don’t yet have a Twitter or a Facebook account, it’s okay. You haven’t missed the social media parade. In fact, it’s really just getting started.
For businesses, it’s often not that beneficial to be an early adopter. The best time for businesses to adopt a technology is around it’s peak. It’s usually easier (and cheaper) to get training at that point. Your clients and potential customers are already informed about the technology, so you don’t have to convince them that they should WANT to “like” you on Facebook. And there are plenty of people who are already knowledgeable to whom you can outsource the parts of social media that you don’t like or don’t have time to keep up with.
So, if you’ve been avoiding social media, you don’t have to continue to do so. There are some very simple and very effective ways to use Facebook, Twitter, blogging, Linked In and more that will help you make money online and won’t keep you from actually running your business. I’ll be introducing some simple tips and tricks over the coming weeks and months. So, make sure to check back often. But for right now, go sign up for Facebook and Twitter— and throw in LinkedIn while you’re at it. Leave a note down below if you’ve signed up recently, or if you don’t yet have an account and let me know what was/is holding you back.