October 22, 2009
As I mentioned earlier, Jeff Walker is launching a new product on Friday called “Product Launch Manager” where he is revealing how you can run product launches for other people.
For those who are planning on buying Jeff’s new product then you should check out our Product Launch Manger bonus offer.
We are offering a special bonus for anyone that buys through our affiliate link. We have spent a lot of time learning how to get local business owners as clients and we can help you do the same. So, we will be creating a “Quick tips on getting local business owners to buy your services” special report and giving it to anyone who buys through our affiliate link.
To get your bonus:
1. After the Product Launch Manager is launched on Friday then click on our affiliate link to buy it:
2. Email us the receipt.
3. We will verify your purchase and send you our special bonus report.
That’s all there is to it!
October 18, 2009
As you know, Jill and I started a houston web marketing and design company that helps local businesses make money online. Well, Jeff Walker just released a cool video about a new training course he is going to launch that teaches local businesses how to make a ton of money with product launches. This sounds like a great business opportunity.
I am personally very interested in the course because I think it would be a great service to offer to local businesses. It fits really well with our current business. If the price is reasonable then it will be hard for us not to invest in the training.
Anyway, Jeff is giving away some good free information in his videos about the course, so I recommend you click here to check it out.
Note: All the links in this post are affiliate links and I will make money if you buy something after clicking on them.
April 11, 2008
My friend Andrea Yaeger is launching a new product under the direct guidance of Mr. Product Launch Formula -Jeff Walker. It should be a smashing success for her and she has invited you to watch the launch of her new product.
Sounds like it should be fun (Andrea is a lot of fun you know). Click here for more details.
March 26, 2008
Just about everyone promoting the new Product Launch Formula is giving away a bonus, so I decided to give away a bonus as well.
What do you need to do?
1. At 2:00pm Eastern Time on Thurday March 27th, buy the new Product Launch Formula through my affiliate link by clicking here.
2. Email your receipt to george @ websitepromotionbook.com
3. Once I have confirmed your order, I will reply to you with the confirmation for your bonus.
What do you get from me?
Your bonus is a one hour consulting call with me. You can ask me any questions you like during the call. Remember that my expertise is in affiliate marketing and SEO. However, I have a lot of experience in other areas and I am a certified business success coach, which means I can help you get past roadblocks that may be holding you back from business success.
That’s all there is to it. Remember to click this link to order so that you can get my free bonus.
March 24, 2008
I know I just mentioned the Product Launch Formula the other day, but I had to let you know about the Product Launch Blueprint videos. Recently, Jeff Walker released an AWESOME two part series on Product Launches called “the product launch blueprint”.
The reason I am mentioning this is because I just finished watching the videos and Jeff is giving away some great secrets about having a successful product launch in them. Go see for yourself by clicking here!
When you are done watching them, come back here and let me know what you think.
March 18, 2008
I have been ill with the flu so I haven’t had the time to mention this, but Jeff Walker has been putting out some free videos with great information about product launches. I am going to make this real quick, so…
August 24, 2007
I am starting this week’s links with something different. It’s not an article on Internet marketing, but it is a great example of drawing readers in with a story:
LOT OF POKEMON CARDS THAT MY KIDS TRIED TO SNEAK BY ME
In this ad on ebay, a mom with her hands full tells a great story to sell some pokemon cards. I love this story! It is funny and makes you want to read every last word. Because the ad was so witty it has become quite viral. The person who wrote the ad, also has a blog at http://mom2my6pack.blogspot.com/ which is getting TONS of new traffic. Not only that, but she got over $100 for something that would have cost about $3. You can learn a lot from this story, be sure to check it out.
Google Proxy Hacking: How A Third Party Can Remove Your Site From Google SERPs
Dan Thies writes about a Google hack that really needs to be fixed. Black hat SEO gurus can use it to remove your site from the SERPs, just like they did to Brad Fallon’s wedding favors site last year.
Summer Slowdown Myth
Alice Seba says we should ask the question “Is it your market or you who is slowing down?” Very interesting post. I personally have not seen a slow down in traffic this summer, but I have had a slowdown in comments.
How To Launch A Membership Site – Part 4: Content and Pricing
Yaro continues his membership site series with part 4 – “Content and Pricing”. In part 4 Yaro discusses how to choose the right price for your membership site. He also discusses what type of content to provide to your members and how to provide it.
How To Launch A Membership Site – Part 5: Triggers
In part 5 of Yaro’s series, he covers pyscological triggers. I like his disclaimer at the start of the start article, because the idea of using triggers to make people buy is a hard one for me to come to grips with ethically. Ultimately, the money we earn is directly or indirectly a result of advertising that uses phsycological triggers to get us to buy. Love it or hate it that’s just the way things are.
How Not Knowing Something Makes You More Of An Expert
Very good read about what makes you an expert in your niche.
Will The FTC Investigate Google & Matt Cutts For Paid Links?
Andy Beard takes an interesting look at Google’s stand on paid links. I don’t think the FTC will ever attack Matt Cutts for the lack of disclosure on his blog. If he worked for Microsoft it might be a different story…
This World – This Next Activity Map
This Next is a new social shopping site. What is really cool is the activity map (see link above). You can actually watch people buy stuff in real time. It shows what people are buying and where they are buying it from. Very cool! Found via Jack Humphrey.
Defeating Self-Limiting Thoughts
Chris Garrett wrote a nice post about staying confident and positive by removing negative thoughts. If you want to have long term success online, you need to stay positive.
WEB USERS NOW SPEND HALF THEIR TIME VISITING CONTENT, FAR OUTPACING TIME SPENT WITH SEARCH, COMMUNICATIONS AND COMMERCE
Very interesting study showing changes in the way people are using the Internet. How can you use this to your advantage?
That’s it for this week’s Internet marketing tips from around the web.
August 22, 2007
A while back, Jeff Hunsaker asked me what steps I was taking to creating an online product. Since I am currently working on creating two products I merged the steps from each of them to create a generic set of steps that I am taking to create e-products. I am not including all the details, because that would give away the nature of the products.
Here are the 39 steps to create a new product:
- Conduct Market Research
This is one of the most important steps in the process.
YOU MUST KNOW YOUR MARKET!
That is a little easier when you are part of your target market (like with my project). That said, there are many resources for doing market research. During my market research stage, I used some techniques that I learned from the Reese Report, and some that I learned from elsewhere. I am not going to go into detail on the market research that I have conducted, but I will go ahead and tell you about a simple tool I used for quick demographics research. It’s called “Microsoft adCenter Labs Demographics Prediction Tool” and it’s pretty cool. When you type in a search term the tool displays demographic data about the people who search for that term. For instance, if you type in “make money online”, you find out that 52 percent of the people searching for “make money online” are male. 26.8 percent are between the ages of 18-24 and a majority are under the age of 34. It’s not a bad way to get a quick look at your target market’s demographics. However, you will want to do a more in depth look at your market than just using the Microsoft demographic tool.
- Write The Business Plan
I talked about my business plan a little while ago. In short, I filled out the business plan from the SCORE template gallery. It is an extremely useful step, one that shouldn’t be skipped.
- Write A List Of The Tasks That You Need To Accomplish
This list of 40 steps is an example of the list of tasks that I created for myself. Some of the steps listed here are broken into smaller steps in my actual list.
- Assign Estimated Times To Complete Each Task
You need to estimate how long each task in your task list is going to take and write that number down. When estimating how long each task is going to take, you need to allow some time for unexpected circumstances. I estimate on the conservative side, because I find that I often underestimate how long tasks will actually take.
- Assign Tasks From The List To Yourself Or Others
If you are doing all the work yourself, then you will be assigning everything to yourself. If you are relying on other people to do some of the work, then you need to assign their names to the tasks they will be doing. This will help you with the next step.
- Create A Time Line
It is very important to create a time line for finishing your project. Creating a deadline helps motivate you to take action. I recommend creating a Gantt chart using Microsoft Project, Microsoft Excel or with a free Gantt chart creator like ganttproject.org. A Gantt chart is a chart that tracks a project’s progress over a period of time. For those of you who are intimidated by the thought of creating a Gantt chart, or you just don’t want to, I have also developed a “lazy” method of creating a timeline. What you do is add up all the days from your estimates. Go to a calendar, and figure out when you will be done. A Gantt chart is better, because you can factor in other things like dependencies (tasks that are dependent on other tasks being completed). However, having some sort of timeline is better than nothing.
- Select A Domain Name
This can be a fun process. I wrote a good article about choosing a domain name for blogs and it applies to regular websites as well.
- Come Up With A Name For The Product
This goes hand in hand with previous step. You should choose a good name for your product. Names are very important.
- Set Up A Mailing List
I wrote about setting up an email list two weeks ago.
- Promote The Mailing List
There are many ways to promote your mailing list. In my case, I am currently only using this blog to promote my list by displaying it prominently in the upper right hand corner of the navigation. I will have to write more about promoting email lists in a future post.
- Choose Affiliate Management Software
If you are going to have an affiliate program (and in most cases you should), you will need to determine what affiliate software to use. There is a plethora of choices, and I am not going to cover them in this article. I will cover this sometime in the future.
- Determine All The Tools And Technologies You need To Create The Product
This can be a time consuming process. You need to figure this out early on, in order to come up with an accurate budget for your product.
If you are starting a new corporation for your product, then it goes without saying that you will need to incorporate. Just like with the product name, it is a good idea to choose a meaningful and memorable name for your company.
- Conduct Pricing Research
There are many methods of finding the right price for your product. I recommend reading the free ebook – “Make Your Price Sell!” to learn the basics of choosing the right price for your product.
- Choose Payment Processor/ Merchant Account
If you are going to take payments over the Internet, you will need to determine how you are going to handle that. In most cases, you will need to have a merchant account. There are many things to consider when choosing a merchant account, and I recommend you do some research before choosing your merchant account.
- Choose A Web Host And Purchase Web Hosting
Choosing a web host can be one of the most difficult decisions you make in the process and it can be an easy decision. If you are like me and you want to find the “perfect” web host, then you will spend years and years researching web hosts until you discover…
“All web hosts suck!” 🙂
Once you discover that all web hosts suck it will be much easier to choose one by flipping a coin, playing darts, whatever method you deem acceptable 🙂
Ok, all web hosts don’t suck! In fact I like mine, but you can certainly find some fascinating stories by searching for your favorite host along with the word “sucks”. In other words, don’t spend all your time searching for the perfect host, because there isn’t such a thing. Find a host that suits your needs, and preferably one that comes highly recommended by someone you trust.
- Come Up With Unique Product Launch Plan
I strongly considered buying Jeff Walker’s Product Launch Formula for this launch (and I still might). However, after watching quite a few product launches and after talking with a few established Internet marketers there is a good chance that I am going to make do without the Product Launch Formula for this launch. I am putting together a product launch plan and my wife and I brainstorming ideas to make our launch out of the ordinary. If I was launching a product in a niche other than the Internet marketing arena, The Product Launch Formula would be a more appealing purchase.
- Create Marketing Plan
Along with the product launch, Jill and I are coming up with a marketing plan to encourage people to buy the product. That said, I only want people who REALLY need and will REALLY use this product to purchase it. I don’t want people to buy it just because it’s the latest and greatest thing. I don’t want people to buy it because they think it will answer all their problems. I know this is likely to mean I will have less customers, but I would rather be able to sleep at night than sell the product to someone who is not going to use it and/or doesn’t need it.
- Purchase The Tools And Technologies I Need From Previous Step
This is both one of the least fun steps (parting with money) and the most fun steps (getting cool new tools) of the product creation process.
- Create The Product
This step needs to be broken down into many other steps. For instance, if you are creating an ebook, you will need to research the book, create an outline, write the book, create an ebook cover, etc.
- Decide On Delivery Mechanism(s)
How will your customers get the product? Is it a download, does it ship on CD, is it an audio file, video, membership site, email course, etc.? You may want to offer a product in multiple formats to maximize your earning potential. For instance, if you are selling an ebook, you might want to let users also buy it in audio format or have a hard copy mailed to them. You can charge more for the various options.
- Consult Attorney On Legal Aspects Of The Business
It is always good to consult an attorney to help prevent potential legal problems.
- Build A Swipe File For The Sales Letter Based On Similar Successful Products
One of the first steps people use to create a sales letter is to find similar products that are selling well and “swipe” their sales letters. In other words, you leverage succesful sales letters as a guide for creating your sales letter. Don’t use these sales letters verbatim, because that can get you into legal problems for copyright violations. However, take a close look at the things in your competitor’s sales letter that convince you to buy their product. Use those same techniques in your sales letter.
- Create Sales Letter Based On Your Product’s Swipe File And Based On Copywriting Products That You Own
I am currently working on creating the sales letter for the new product I will be selling from this blog.
I own a product from Yanik Silver called Instant Sales Letters. When creating a sales letter, I like to go into the Instant Sales Letter members area and use one of the letters as a guide for writing my first rough draft of a sales letter. It helps me to focus on creating a sales letter with all the right components. I also will sometimes review some of the copywriting principles I have learned from other products I own (like Instant Web Profits System, etc.)
- Create Camtasia Video For Sales Letter
While not necessary, video does increase your conversion rate. You can create a sales pitch with the video, and/or show success stories, and/or show a behind the scenes look at the product. If it is in your budget, you should definitely create a video to help sell your product.
- Create Camtasia Videos For Help System (optional)
I marked this as optional, because most products don’t need video to help their users understand how to use it. However, videos that help users understand how to use the product can help, especially with more complicated products and higher end products. They can also be a major selling point and increase the percieved value of the product.
- Create Affiliate Training Material, Sample Ads, Sample Emails, Banner Ads, etc.
You should create as much promotional material as possible to sell your new product. Affiliates will love all the options and they are more likely to promote your product if they have less work to do. You can also offer your affiliates training. Studies have shown that giving your affiliates training will improve their conversion rate.
- Create Incentives For Early Customers
It’s important to come up with incentives for people to buy the product when they first learn about it. You should always offer an incentive for ordering immediately.
- Create Website That Will Sell The Product
This is fairly self explanatory. You have to create the site that is going to sell your new product. This can be broken down into many steps, including a few steps I mention in this list.
- Test The Product To Make Sure It Works
Testing is important, not only with your marketing, but also with any product you create. Make sure you have created a product that your customers will value. In fact, you need to over deliver on your promise. Make sure your product is BETTER than you say it is.
You need to have good legal terms of service, privacy policies, membership agreements, financial disclosures, etc. You need to make it clear how people are allowed to use your product and/or website.
- Create Customer Service Plan
Create a customer service plan to keep your customers happy. Don’t neglect your customers, they ARE your business. This might include decisions like whether or not to offer phone support, whether to have a customer support ticket system , whether to outsource your customer service, whether to have a customer support forum, etc..
- Create A Company News Blog And/Or An Affiliate Blog (optional)
While blogs aren’t a necessity, having a customer/product news blog and a blog for your affiliates will help you grow your business faster.
- Set Up Affiliate Contest For The Product Launch (optional)
Most product launches I have seen have run contests for their affiliates. If you can afford it, come up with a good contest for your affiliates.
- Recruit Affiliates
If you have an affiliate program, you need to spend a good amount of time finding people to join your affiliate program. Having a powerful group of affiliates promoting your product will make a HUGE difference in the amount of money you make.
- Get Testimonials
Testimonials offer the social proof you need to convince people to buy your product. You can never have enough testimonials. For those of you who don’t know about social proof, social proof is a psychological trigger that occurs when people see other people behaving in a certain way and, therefore, assume that behavior is the appropriate behavior to take. For instance, say you go into a new town and are trying to find a place to eat. You find two local restaraunts. At one of the restaraunts the parking lot looks pretty full, the other restaraunt only has two cars in the parking lot. Which restaraunt do you assume has better food?
The restaraunt with more people.
That is social proof in action. Testimonials offer social proof that your product is good.
- Submit Articles Promoting The Site To Article Directory (optional)
Writing articles that other people can reprint on their website, or in their eZine is one of the most effective ways of getting free traffic to your website. Writing articles allows you to get free traffic from websites that reprint your article, you get a link to your website which in turns helps your Search Engine rankings, and allows you to develop a reputation as being an expert in your field.
- Write Press Release (optional)
Press releases are an excellent way to get your online business free publicity, and free traffic. Publicity Insider has a good article on the details of writing a good press release.
- Hire Accountant
Last but not least, you need to hire an accountant to take care of the millions and millions of dollars you are going to make after your product is releaseed to the public 😉
Be sure to set deadlines on each step and don’t waste a lot of time on any one step. If you spend a month trying to find a web host, you just aren’t spending your time productively.
The steps above are fairly generic, so you can use them as a starting point for the products you create.
If you would like me to write a more detailed post about any of these steps, please let me know.