Make Big Money Online Top

Viral Marketing With Video

March 26, 2008

My friend, Ryan Shamus, just wrote a great post about using video to get viral traffic to your website or blog. Ryan goes into a lot of detail about the various ways you can use video to make more money. Ryan covers things like:

  • How to use YouTube to bring traffic to your website

  • How to create and edit your own viral videos

  • Ways to make a video viral

  • Video software tools to use

  • and much more.

You can check out his post by clicking here.

Does Youth Rule The Internet?

January 15, 2008

Last Monday was my 41st birthday and I decided to ask you how old you were. Here are the results so far and my thoughts on this poll:

How old are you?
Under 18: 16 votes (15%)
18-24: 50 votes (46%)
25-34: 19 votes (18%)
35-49: 19 votes (18%)
Over 49: 4 votes (4%)

Total Votes: 108

The results are about what I expected and very similar to the results you get when using the Microsoft demographics tool and type in “make money online” as the search term. In fact here are the results you get from it:


Under 18: (9.82%)
18-24: (33.93%)
25-34: (28.57%)
35-49: (22.77%)
Over 49: (4.91%)

It’s not surprising that most of you reading this blog are under the age of 34 because, quite frankly, people my age and older are much less likely to have the time or desire to make a living online. Also, the younger you are the more likely you are to be on the Internet and to be net savvy. These are important points to remember when you are marketing online.

Be sure to do the demographic research in your niche first. Never assume anything. There are going to be some niches with older demographics. However, in general you will find a younger crowd online. This is VERY important to remember if you want to make BIG money online.

Hanukkah Ham Is A Good Example Of Not Knowing Your Market

December 13, 2007

Hannukah Ham

I saw this last weekend and I thought I should share it with you. For those who don’t know ham is not kosher and, therefore, forbidden to eat as food by religious Jews. “Hanukkah ham” is a great example of not knowing your market.

The person who took this picture (NancyKay Shapiro ) also made quite a splash last week. She was even featured in the national news. She is making the most of it and is selling “Hannukah ham” mugs on cafepress. You can check out her original blog post with her now famous photos by clicking here.

Yanik Silver’s Brain In A Box?

September 25, 2007

I thought I would just quickly mention that Yanik Silver has just released a new product called:

Yanik’s Info Marketing Brain-in-a-Box

As you probably know, I love Yanik’s products. This product is basically the same “brain dump” he gave to people at a $15,000 per person conference. Since, I haven’t seen the product I can’t really say whether it is good or bad, but either way it looks like a pretty complete training package for people wanting to get into the information marketing business. I would definitely buy it over other similarly priced products.

You can check it out by clicking here.

39 Steps To Create Your Own Online Product

August 22, 2007

A while back, Jeff Hunsaker asked me what steps I was taking to creating an online product. Since I am currently working on creating two products I merged the steps from each of them to create a generic set of steps that I am taking to create e-products. I am not including all the details, because that would give away the nature of the products.

Here are the 39 steps to create a new product:

  1. Conduct Market Research
    This is one of the most important steps in the process.

    YOU MUST KNOW YOUR MARKET!

    That is a little easier when you are part of your target market (like with my project). That said, there are many resources for doing market research. During my market research stage, I used some techniques that I learned from the Reese Report, and some that I learned from elsewhere. I am not going to go into detail on the market research that I have conducted, but I will go ahead and tell you about a simple tool I used for quick demographics research. It’s called “Microsoft adCenter Labs Demographics Prediction Tool” and it’s pretty cool. When you type in a search term the tool displays demographic data about the people who search for that term. For instance, if you type in “make money online”, you find out that 52 percent of the people searching for “make money online” are male. 26.8 percent are between the ages of 18-24 and a majority are under the age of 34. It’s not a bad way to get a quick look at your target market’s demographics. However, you will want to do a more in depth look at your market than just using the Microsoft demographic tool.


  2. Write The Business Plan
    I talked about my business plan a little while ago. In short, I filled out the business plan from the SCORE template gallery. It is an extremely useful step, one that shouldn’t be skipped.

  3. Write A List Of The Tasks That You Need To Accomplish
    This list of 40 steps is an example of the list of tasks that I created for myself. Some of the steps listed here are broken into smaller steps in my actual list.

  4. Assign Estimated Times To Complete Each Task
    You need to estimate how long each task in your task list is going to take and write that number down. When estimating how long each task is going to take, you need to allow some time for unexpected circumstances. I estimate on the conservative side, because I find that I often underestimate how long tasks will actually take.

  5. Assign Tasks From The List To Yourself Or Others
    If you are doing all the work yourself, then you will be assigning everything to yourself. If you are relying on other people to do some of the work, then you need to assign their names to the tasks they will be doing. This will help you with the next step.

  6. Create A Time Line
    It is very important to create a time line for finishing your project. Creating a deadline helps motivate you to take action. I recommend creating a Gantt chart using Microsoft Project, Microsoft Excel or with a free Gantt chart creator like ganttproject.org. A Gantt chart is a chart that tracks a project’s progress over a period of time. For those of you who are intimidated by the thought of creating a Gantt chart, or you just don’t want to, I have also developed a “lazy” method of creating a timeline. What you do is add up all the days from your estimates. Go to a calendar, and figure out when you will be done. A Gantt chart is better, because you can factor in other things like dependencies (tasks that are dependent on other tasks being completed). However, having some sort of timeline is better than nothing.

  7. Select A Domain Name
    This can be a fun process. I wrote a good article about choosing a domain name for blogs and it applies to regular websites as well.

  8. Come Up With A Name For The Product
    This goes hand in hand with previous step. You should choose a good name for your product. Names are very important.

  9. Set Up A Mailing List
    I wrote about setting up an email list two weeks ago.

  10. Promote The Mailing List
    There are many ways to promote your mailing list. In my case, I am currently only using this blog to promote my list by displaying it prominently in the upper right hand corner of the navigation. I will have to write more about promoting email lists in a future post.

  11. Choose Affiliate Management Software
    If you are going to have an affiliate program (and in most cases you should), you will need to determine what affiliate software to use. There is a plethora of choices, and I am not going to cover them in this article. I will cover this sometime in the future.

  12. Determine All The Tools And Technologies You need To Create The Product
    This can be a time consuming process. You need to figure this out early on, in order to come up with an accurate budget for your product.

  13. Incorporate
    If you are starting a new corporation for your product, then it goes without saying that you will need to incorporate. Just like with the product name, it is a good idea to choose a meaningful and memorable name for your company.

  14. Conduct Pricing Research
    There are many methods of finding the right price for your product. I recommend reading the free ebook – “Make Your Price Sell!” to learn the basics of choosing the right price for your product.

  15. Choose Payment Processor/ Merchant Account
    If you are going to take payments over the Internet, you will need to determine how you are going to handle that. In most cases, you will need to have a merchant account. There are many things to consider when choosing a merchant account, and I recommend you do some research before choosing your merchant account.

  16. Choose A Web Host And Purchase Web Hosting
    Choosing a web host can be one of the most difficult decisions you make in the process and it can be an easy decision. If you are like me and you want to find the “perfect” web host, then you will spend years and years researching web hosts until you discover…

    “All web hosts suck!” šŸ™‚

    Once you discover that all web hosts suck it will be much easier to choose one by flipping a coin, playing darts, whatever method you deem acceptable šŸ™‚

    Ok, all web hosts don’t suck! In fact I like mine, but you can certainly find some fascinating stories by searching for your favorite host along with the word “sucks”. In other words, don’t spend all your time searching for the perfect host, because there isn’t such a thing. Find a host that suits your needs, and preferably one that comes highly recommended by someone you trust.


  17. Come Up With Unique Product Launch Plan
    I strongly considered buying Jeff Walker’s Product Launch Formula for this launch (and I still might). However, after watching quite a few product launches and after talking with a few established Internet marketers there is a good chance that I am going to make do without the Product Launch Formula for this launch. I am putting together a product launch plan and my wife and I brainstorming ideas to make our launch out of the ordinary. If I was launching a product in a niche other than the Internet marketing arena, The Product Launch Formula would be a more appealing purchase.

  18. Create Marketing Plan
    Along with the product launch, Jill and I are coming up with a marketing plan to encourage people to buy the product. That said, I only want people who REALLY need and will REALLY use this product to purchase it. I don’t want people to buy it just because it’s the latest and greatest thing. I don’t want people to buy it because they think it will answer all their problems. I know this is likely to mean I will have less customers, but I would rather be able to sleep at night than sell the product to someone who is not going to use it and/or doesn’t need it.

  19. Purchase The Tools And Technologies I Need From Previous Step
    This is both one of the least fun steps (parting with money) and the most fun steps (getting cool new tools) of the product creation process.

  20. Create The Product
    This step needs to be broken down into many other steps. For instance, if you are creating an ebook, you will need to research the book, create an outline, write the book, create an ebook cover, etc.

  21. Decide On Delivery Mechanism(s)
    How will your customers get the product? Is it a download, does it ship on CD, is it an audio file, video, membership site, email course, etc.? You may want to offer a product in multiple formats to maximize your earning potential. For instance, if you are selling an ebook, you might want to let users also buy it in audio format or have a hard copy mailed to them. You can charge more for the various options.

  22. Consult Attorney On Legal Aspects Of The Business
    It is always good to consult an attorney to help prevent potential legal problems.

  23. Build A Swipe File For The Sales Letter Based On Similar Successful Products
    One of the first steps people use to create a sales letter is to find similar products that are selling well and “swipe” their sales letters. In other words, you leverage succesful sales letters as a guide for creating your sales letter. Don’t use these sales letters verbatim, because that can get you into legal problems for copyright violations. However, take a close look at the things in your competitor’s sales letter that convince you to buy their product. Use those same techniques in your sales letter.

  24. Create Sales Letter Based On Your Product’s Swipe File And Based On Copywriting Products That You Own
    I am currently working on creating the sales letter for the new product I will be selling from this blog.

    I own a product from Yanik Silver called Instant Sales Letters. When creating a sales letter, I like to go into the Instant Sales Letter members area and use one of the letters as a guide for writing my first rough draft of a sales letter. It helps me to focus on creating a sales letter with all the right components. I also will sometimes review some of the copywriting principles I have learned from other products I own (like Instant Web Profits System, etc.)


  25. Create Camtasia Video For Sales Letter
    While not necessary, video does increase your conversion rate. You can create a sales pitch with the video, and/or show success stories, and/or show a behind the scenes look at the product. If it is in your budget, you should definitely create a video to help sell your product.

  26. Create Camtasia Videos For Help System (optional)
    I marked this as optional, because most products don’t need video to help their users understand how to use it. However, videos that help users understand how to use the product can help, especially with more complicated products and higher end products. They can also be a major selling point and increase the percieved value of the product.

  27. Create Affiliate Training Material, Sample Ads, Sample Emails, Banner Ads, etc.
    You should create as much promotional material as possible to sell your new product. Affiliates will love all the options and they are more likely to promote your product if they have less work to do. You can also offer your affiliates training. Studies have shown that giving your affiliates training will improve their conversion rate.

  28. Create Incentives For Early Customers
    It’s important to come up with incentives for people to buy the product when they first learn about it. You should always offer an incentive for ordering immediately.

  29. Create Website That Will Sell The Product
    This is fairly self explanatory. You have to create the site that is going to sell your new product. This can be broken down into many steps, including a few steps I mention in this list.

  30. Test The Product To Make Sure It Works
    Testing is important, not only with your marketing, but also with any product you create. Make sure you have created a product that your customers will value. In fact, you need to over deliver on your promise. Make sure your product is BETTER than you say it is.

  31. Create Terms Of Service, Privacy Policy, and Membership Agreement
    You need to have good legal terms of service, privacy policies, membership agreements, financial disclosures, etc. You need to make it clear how people are allowed to use your product and/or website.

  32. Create Customer Service Plan
    Create a customer service plan to keep your customers happy. Don’t neglect your customers, they ARE your business. This might include decisions like whether or not to offer phone support, whether to have a customer support ticket system , whether to outsource your customer service, whether to have a customer support forum, etc..

  33. Create A Company News Blog And/Or An Affiliate Blog (optional)
    While blogs aren’t a necessity, having a customer/product news blog and a blog for your affiliates will help you grow your business faster.

  34. Set Up Affiliate Contest For The Product Launch (optional)
    Most product launches I have seen have run contests for their affiliates. If you can afford it, come up with a good contest for your affiliates.

  35. Recruit Affiliates
    If you have an affiliate program, you need to spend a good amount of time finding people to join your affiliate program. Having a powerful group of affiliates promoting your product will make a HUGE difference in the amount of money you make.

  36. Get Testimonials
    Testimonials offer the social proof you need to convince people to buy your product. You can never have enough testimonials. For those of you who don’t know about social proof, social proof is a psychological trigger that occurs when people see other people behaving in a certain way and, therefore, assume that behavior is the appropriate behavior to take. For instance, say you go into a new town and are trying to find a place to eat. You find two local restaraunts. At one of the restaraunts the parking lot looks pretty full, the other restaraunt only has two cars in the parking lot. Which restaraunt do you assume has better food?

    The restaraunt with more people.

    That is social proof in action. Testimonials offer social proof that your product is good.


  37. Submit Articles Promoting The Site To Article Directory (optional)
    Writing articles that other people can reprint on their website, or in their eZine is one of the most effective ways of getting free traffic to your website. Writing articles allows you to get free traffic from websites that reprint your article, you get a link to your website which in turns helps your Search Engine rankings, and allows you to develop a reputation as being an expert in your field.
  38. Write Press Release (optional)
    Press releases are an excellent way to get your online business free publicity, and free traffic. Publicity Insider has a good article on the details of writing a good press release.

  39. Hire Accountant
    Last but not least, you need to hire an accountant to take care of the millions and millions of dollars you are going to make after your product is releaseed to the public šŸ˜‰

Final Thougths

Be sure to set deadlines on each step and don’t waste a lot of time on any one step. If you spend a month trying to find a web host, you just aren’t spending your time productively.

The steps above are fairly generic, so you can use them as a starting point for the products you create.

If you would like me to write a more detailed post about any of these steps, please let me know.

Internet Marketing Tips From Around The Net 8/10/2007

August 10, 2007

This week I didn’t read as many blogs as usual, because a large part of my free time was spent dealing with car troubles. On the up side, the blood work that I had done by my endocronologist came back with much better results than my last visit and that REALLY made my week.

Anyway, here are some of the really good posts that I did manage to read this week:

25 Outstanding Links to Help You Write a Compelling Tagline
Liz Strauss published an excellent list of articles on creating a compelling tagline. I haven’t created a tag line for myself or this blog. I am going to put that on my to do list.

How To Launch A Membership Site – Part 1: Build Your Preeminence
Yaro is running a series of posts on launching a membership site, based on his experience of setting up his Blog Mastermind program. So far he has three posts, all of which I am listing in this week’s tips. Yaro’s series is fantastic for those wanting to launch a membership site (like me). In part 1, Yaro talks about how important it is for people to view you as a superstar in your niche.

How To Launch A Membership Site – Part 2: Communication Channels
In part 2, Yaro discusses the importance of having many communication channels.

How To Launch A Membership Site – Part 3: Technology
Part 3 of Yaro’s series covers the technologies that he looked into and used for his membership site.

Expert Bloggers
Garry Conn wrote a really interesting article about blogging on the topic of making money online. Be sure to read the comments, because there is some really good advice in the comments.

Pro Blogger Test: Take it Now!
Daniel of Daily Blog Tips released a pro blogger test this week. It is interesting and probably a bit hard for beginners. Check it out.

Opportunity Costs or How Not Watching TV will Help You Make Money
Maki wrote a good post about personal productivity. He included information about how television viewing affects our productivity. I am not ready to give up watching TV, but I have cut my television watching down quite a bit over the last few months.

That’s it for this week…

Make Big Money Online Winning Contests

August 6, 2007

Guest post by Matthew Henrickson

In my last post, Create Buzz for your Website with a Contest, I mentioned that you can really drive traffic, build links, or get RSS feed readers for your website with a contest. Its fun, simple, easy and most importantly it works.

Because it works so well, many bloggerss have been hosting contests, and some prizes are really appealing.

To make contests successful they really have to be easy. Bloggers are giving away large sums of money and prizes, and making it easy to win. There isn’t much of a reason NOT to enter when the reward is so high.

Win Money Entering Contests

By spending very little time entering in contests, I have personally won well over 100$ and smaller prizes including a very nice MP3 player.

In most of these contests it does take a little bit of luck, but if you enter a contest everyday, you are bound to win something. Even if it isn’t something you exactly want, you can turn around and give it away on your own blog.

Big Prizes to be Won

Blogs like INVESP are doing huge cash prize giveaways. There is 400$ up for grabs! To win that contest you must subscribe to their RSS feed. Sometime in the month of August, they will post a ‘secret word’ in their RSS feed. When you see the word you email it to contest@invesp.com. One lucky person who sends the secret word to that email will be randomly selected to win. If you win, make sure you are a member of their mybloglog community, so you can receive the full 400$.

Not Every Contest Can Do That

Not everyone can afford to give away 400$, but say you win the contest. You can turn around and re-invest 100$ of that money on your own contest. If you can market the contest right you can expect quite a few linkbacks and RSS Feed Subscribers.

Everyone likes free stuff, especially free money.

Internet Marketing Tips From Around The Web 7/20/2007

July 20, 2007

I have been under the weather all week, so I have done very little blog reading and blog writing for that matter. Here are a few things that caught my eye this week:

The Open Source Web Design Toolbox: 100 Tools, Resources, and Template Sources
Excellent list of open source web design resources.

Beginner’s Guide to Interpreting Website Traffic Metrics with Google Analytics
The title pretty much says it all.

Does it Take a PhD to Read Your Content?
Good reminder for those of us who tend to use big words in our writing.

You wanted my secrets now you have them!
A very interesting look at how Amanda is raking in money with paid ads.

Sometimes It’s Better to Hit Delete
Personally, I am not into writing “controversial” posts, but I know many people are. Do you ever wish you had deleted a post, before publishing it?

Free Internet Marketing Tips Video
Lastly, this video from Eben Pagan (formerly known as David DeAngelo) has some solid Internet marketing tips in it.

What I Learned From Drinking Starbucks Coffee

May 3, 2007

Robert started a group writing project asking people to write about something they have learned from a non-traditional source. Well, one day I was drinking some Starbucks coffee and I thought to myself,
“How in the world can they charge so much for a cup of coffee?”

I can remember when you could buy a cup of coffee for practically nothing. Starbucks has changed the rules of the game. You want coffee, that will be 3 dollars, please…

Starbucks has made the perceived value of their product to be MUCH more than the actual cost of creating it. Creating a high perceived value for your products and services is a great way to make tons of money.

Is Starbucks coffee THAT MUCH better than regular coffee? No way!

Do they make a ton of money because they sell coffee at a premium price? Yes!

What is the secret to their success? Why can they charge so much for their coffee?

While there are quite a few factors that enable Starbucks to charge so much for their coffee, I believe the biggest secret to their success is quite simple:

Starbucks is EVERYWHERE!

It’s easy to find Starbucks. It seems like there is one on every corner. Starbucks are in supermarkets, libraries, malls, just about everywhere (I think they are opening a new one in my living room next week)! Starbucks has made it easier for people to buy their product than seek out alternatives. I think this is so important it bears repeating:

Starbucks has made it easier for people to buy their product than seek out alternatives.

That is why they can charge 3 dollars for a cup of coffee…

If you want to offer products and services online at a premium, then you need to make it easier for people to find your products and services than for them to seek out alternatives.

How do you think you can do this with your online businesses?

The Rebirth Of Internet Marketing By John Reese Is Awesome!

May 2, 2007

John Reese just released a FREE ebook called, The Rebirth Of Internet Marketing. It is an AWESOME read! I highly recommend you go over to his new blog and dowload the free ebook right now!

As you know, I joined the Reese Report a few months ago, and I now realize what a mistake I made not joining it when I first heard about it over a year ago. I am loving the Reese Report and recommend it to anyone who wants to make money online.

Later this year, John will be launching a new site called income.com (he paid a pretty penny for that domain name). Most of the site will be free, but he will be offering a paid level of membership to income.com that Reese Report subscribers will get in addition to the Reese Report.

Anyway, I recommend you go check out his blog and download his free ebook by clicking here. Some of the things he says in the ebook I need to remind myself of daily. So I am going to take some quotes from the ebook and tape them to my computer screen to remind me how to succeed online. After reading the ebook, I think you will understand why I have chosen to learn everything I can from him.

After you read it, come back here and let me know what you thought of it.

Internet Marketing Tips From Around The Web 4/27/2007

April 27, 2007

This week, I took a bit of a break from business activities. However, I still read some of my favorite blogs and did some searching for new gems. In no particular order, here are some of my favorite reads from the web this week:

New Calacanis link-baiting rules
Jason Calacanis’ post on how to link bait him is an EXCELLENT read for those wanting to learn how to link bait top bloggers. Jason left me a comment last year when I listed him as one of the people I would like to meet in this post. I think that I followed most of his rules, which would explain the comment. I would still like to meet him, along with the other people on that list. I should probably write a new list, since the list of bloggers I would like to meet has grown quite a bit since last year.

Tim Ferris Interview – Part 1
Tim Ferris Interview – Part 2
This two part interview by Darren Rowse provides some excellent business advice. Tim’s book sounds like a really good read.

WordPress Theme Generator
This was a pretty cool find by Mark. The only thing I didn’t like about the wordpress theme generator is that it can’t generate three column themes. Otherwise, it’s pretty cool.

The Ultimate Guide to Productivity
I really liked Wendy’s simple tips in this post.

Using Stumbleupon and Squidoo Advertising to Promote Blogs
Chris Garret reveals his results with Squidoo and Stumbleupon advertising. Based on his results, I might test out Stumbleupon’s paid ads.

The Husband and Wife Blog Traffic Battle
Now this was real interesting. A husband and wife are doing a year long contest to see who’s blog can get the most traffic. Found this via the Sitening Blog. Something worth keeping an eye on.

Develop Your IM Network
If you are interested in gaining some new Instant Messaging friends, then check out Daniel’s invitation. Personally, I don’t use Instant messaging systems. I will probably join one in the near future, because so many of my online friends use instant messaging.

Will John Reese Help Me Make Big Money Online?

March 20, 2007

I have bought many Internet Marketing products, listened to many Internet Marketing teleseminars, read many Internet Marketing blogs, experimented with many Internet Marketing techniques, and this past weekend I finally decided to join one of the top Intenet Marketing gurus membership sites: John Reese’s – Reese Report.

Why?

After years of listening to him speak and getting to know some of his techniques, I decided to download his free preview of the Reese Report. I was very impressed with his free preview, but it took a recent teleseminar for me to finally decide that I wanted to learn as much as I could from John Reese.

John won’t let me tell you the things I learn exclusively from him, but I will certainly be able to let you know how things work out. I plan on implementing his strategies in my online business and will let you know the results of those changes.

I will still continue to do my own experiments and reveal the details from those experiments.

Anyway, if you are interested in checking out John’s free newsletter, click here to download it. It’s definitely worth checking out.

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