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Link Bait Example – Super Obama World

November 18, 2008

I am starting a new ongoing feature on this blog called “Link bait Examples”. This is the first post in this ongoing series. Whenever I find something on the web that is an excellent example of link bait, I will write a post about it.

The other day I found a great example of link bait when I came across the site Super Obama World. Super Obama World is an online video game take off on Super Mario World that pits President elect Barak Obama against lobbyist, pork, etc. You get 50 lives and when you get to your last life it never ends. So essentially you can’t lose ūüôā It’s a pretty cute game (my kids like it a lot) and it is a great example of link bait. Here’s why:

  1. It Focuses On A Popular Topic (Barak Obama)
    The game was launched during the election and let all of Barak Obama’s rabid fans have something they could send to each other for fun.

  2. It Is Unique
    There aren’t many video games made for Presidential candidates. Especially not professional quality video games that are as well made as Super Obama World.

  3. It is Fun
    Super Obama World is a fun game. Anything that is fun (NOT BORING) is much more likely to get natural links to it.

Super Obama World was such good link bait that major news sites (including Yahoo) linked to it.
This game is used by an online video game company to draw people to their game site. It’s a great way to do this and thus serves as a great example of link bait. This game could also have worked as great link bait for a liberal/democrat leaning political blog.

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