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Google AdWords Quality Score – How To Improve It

May 30, 2012

Improving Google AdWords quality Score is one of the ways through which you can ensure that your Ads perform better. Remember that the aim of Google is to produce search results that are relevant to the queries that the users use when searching for information online. Because of this, your Ads and the keywords that you choose are only likely to be found if they fall within the category that Google presumes that their users are looking for. In order to increase your fortunes through AdWords, you have to structure the words in such a way that they are most relevant to the Ads.

The following quote from the Google AdWords help centre explains Quality Score:

“The AdWords system calculates a Quality Score for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).”

The Google AdWords Quality Score illustrated here, exemplifies the importance of various factors which influence the effectiveness of any PPC campaign. These factors are not always weighted equally and differ depending on the account or campaign. Much of the Google AdWords Quality Score model is logical application of basic concepts such as “relevance” and can therefore be applied to other PPC platforms such as Yahoo!

Many people whose Ads do not perform better fail to understand the reason behind it even after they work so hard to make things better. The answer to their questions is simple; improve the quality if your AdWords and everything will be fine. However, not everyone knows what is required in order to make the situation better. Here are some of the most important things that you can do to improve Google AdWords quality score.

Be Relevant

Using key words that are most relevant to what the users are looking for will tell Google that you are closely related to the solutions. For example, if you have the words in your URL or title of your Ads, you can be sure that Google will be attaching the words to it. You can go ahead and make it more relevant by including it in meta descriptions and All the headers. Having the words will automatically send a message to Google algorithm that your page is relevant to the specific words and is therefore likely to improve your score and in turn, make you more successful in your efforts to make an income through this method.

Work On Your Click Through Rate

Click through rate is the rate at which people click and find your Ads through links. When there are many people clicking through to your Ads, you can be sure that Google will identify it as being more relevant to what the users are seeking. They will be satisfied that you have the answers to the questions that the users are looking for and will therefore improve the quality. This is likely to increase your quality. In fact, if you can work on your click through rate and get many people to your site, it will be your best way of improving Google AdWords Quality score.

There are many ways through which you can work on your click through rate to make it better. For example, you can use any method that you think will make your Ad to stand out from the rest. It could be using punctuations such as question marks to ensure that the headings of the Ad sounds like a question or just including anything that you like.

Do Away With Non productive Keywords

You can only be successful if you choose key words that produce results. There is no point in insisting to work with those that cannot appeal to the people you are directing them to and which are adding no value to your site. Unfortunately, many people stick with unproductive keywords because they think that they one day will turn around their fortunes. However, this is not always that case because many of such people often end up struggling to improve the quality of their AdWords. Some of the key words can create an impression on people but end up producing nothing. The problem that comes with keeping them is that they reduce your click through rate.

Use Outbound Links That Are Relevant

When you include an outbound link on the landing page of your Ad, make sure that it links to a websites that is reputed. For instance, you can choose to link to websites that are known to offer accurate information about that specific Ad. By linking to an article on such sites, Google algorithm will know that you have more information for the users. This is one of the little tricks that you can easily use to improve Google AdWords quality score without having to work too hard for it. Remember than the score improves, your Cost Per Click reduces.

Guest Post By:

Ivan Dimitrijevic is an Senior SEO/SEM/Social Media Consultant, contributing to many blogs, including Dejan SEM Australia – Advanced Search Engine Marketing Solutions, writing about various Google Advertising and SEM features.

Are Users Happy with Their Google Search Results with Google+ Integration?

March 30, 2012

In January of 2012, Google announced Search Plus Your World, a major search enhancement that integrates activity from Google+ into the search results. So for example, when logged into the social network, if you type “skiing” into the field, you may see the photos you recently uploaded of yourself and friends from last year’s ski trip. While some users are finding the feature to be incredibly useful, others find it unnecessary and intrusive. Needless to say, the reception of Google+ integration in the search results has been a mixed bag of sorts.

Another Controversial Move By Google

No matter the opinion of individual users, most will at least agree that Google Plus Your World is nothing short of impressive. In the past, Google has tried to index content from its two main rivals in the social space, Facebook and Twitter, but things just didn’t work out. While both have refused to provide access to fully crawl their sites, Twitter has been the most cordial. In fact, it wasn’t long ago that we were seeing updates from the microblogging service being displayed in Google’s real-time search section. That stopped in the summer of 2011 when the two sides failed to renew their agreement.

Seeing how ugly things turned out, it was not all that surprising when Twitter came out and voiced its displeasure about Google integrating Google+ activity in the search results. In a statement made not too long after the launch of Search Plus Your World, a representative from Twitter said the update would make it harder for users to find information in the listings. This statement was presumably made because the enhancement ranks the activity from Google+ above the standard results. The other part of it relates to Twitter’s content specifically being pushed further down the page. Google didn’t seem very broken up about this as it replied by basically saying Twitter only had itself to blame.

Impact on SEO

Google’s decision to complement the search results with content from Google+ has some pretty big implications, especially from an SEO perspective. Initially, some were even concerned that Search Plus Your World could potentially spell the end of SEO. Search engine optimization will continue to be important as long as people rely on search engines to find content on the web, but the enhancement did cause some marketers to rethink their strategy. With the update in effect, more brands have come to realize that being active on Google+ could be vital to increasing their search visibility.

Due to all the fuss that has been made over Google’s Search Plus Your World, it is easy to lose sight of one of the most important components of the update, which in this case, refers to it being an optional feature. If a user wants to receive personalized results fueled by Google+, they can turn the feature on, and easily turn it off whenever they have a change of heart. This control alone probably made a lot of users happy.

Guest post by Edith Li – A freelance writer and a consultant for an online provider of email templates.

Changes To The Google Adsense Referral System

January 22, 2008

Guest Post by Matthew Tutt

Although this was announced on the 8th of January 2008, some people may not have been aware of the changes that will soon be implemented by Google regarding the Adsense referral system (I had only noticed an e-mail from Google the other day mentioning their changes), and some of you may not have realised how/why Google is changing the system.

Basically, Google have decided that the Adsense referral system isn’t working well enough for them (not making them enough money, no doubt). Therefore, they have decided to scrap the referral system for those of you who are based outside of Latin America, North America, and Japan. This hardly seems fair that someone should be favoured based on their geographical position, but that’s the stance that Google has taken.

If you do live in Latin America, North America or Japan, then congratulations. However, there is still some bad news for you. Google will be reducing the payment structure to that of previous years. You will now only be earning $100 when your referrals earn $100. Obviously this is quite a drop from the previous system, but at least you can still earn from the referral system. A lot of people will be forced to remove their Adsense referral units from their websites and will probably end up resorting to promoting other advertising programs, too.

Obviously, this won’t affect everyone. Not all people will have Adsense referral units on their websites, but I’m pretty sure that those of you who do will be pretty annoyed with Google. As of yet there seems to be no real alternative, so it seems that some webmasters will simply have to suffer a drop in revenue from their website. However, it appears likely that the main blogs and sites that will be affected are those who discuss ways to make money online, just like the Can I Make Big Money Online blog does.

Dear Google, Bite Me!

November 2, 2007

I found this funny conversation about the whole Google paid link war (via Andy Beard), and thought I would share it with you:

Composing the Perfect Letter of Surrender

What was even more funny to me is that the conversation sounded similar to the conversation I had with my wife about this topic last week. Which makes me wonder, “Are women less scared of Google than men?”

Anyway, I have to agree with both my wife and Jennifer who said:

Dear Google, bite me!

That about sums it up for me.

Now, it’s time for me to get back to being a sheep in the Googlesphere...

This Week’s Google Bomb

October 26, 2007

There has been a lot of talk this week in the blogosphere about Google dropping the pagerank of prominent blogs. I wrote about it earlier this week. Instead of my normal Internet marketing tips from the web post, this week I am going to share some of the posts I read this week about Google’s actions:

My opinion on Google “slamming” folks for paid links
I am going to start with Jason Calacanis, who I mentioned in my previous post. I disagree with Jason on this. I understand wanting to comply with Google, but in my opinion webmasters should be able to interlink their sites for promotional purposes. They shouldn’t have to tell Google about these links; it’s Google’s problem- not the blogs.

Google PageRank: Joke Of The Blogosphere?
Andy Beard’s post was my favorite read on this topic so far.

The Great Google Bitch Slap
I found this post via Andy and it is a very entertaining look at the situation.

Competition: Create a Slogan for Bloggers Hit by the Page Rank Slam of October 07
Darren Rowse is running a competition to create a slogan for bloggers hit by the page rank update. Pretty funny, and it has a really good reward. Go check it out.

Court offered a couple of posts on this topic:

Alternate Theory For Google PageRank Drops

Google Slapping Entire Internet Marketing Industry

Both of Court’s articles are good reads.

How Did eMoms at Home Come Out of This Page Rank Scandal Unscathed?
Wendy asks the same question that others have been asking, “Why haven’t I been hit by Google?” Who knows why everyone hasn’t been hit. Maybe she has been hit. Maybe on the next pagerank update emomsathome was going to be a PR6. The answer is that this is probably just a partial update, but we will see.

I mentioned in my post last week, “Am I A Sheep In The Googlesphere?” that it seems like a bad idea to tick off so many bloggers. It will be very interesting to see what happens next…

PS. If you are looking for some real excellent information on making money online, check out Chris Garret’s series on making money online from the last two weeks. It has been an excellent read.

Google Attacks Blogrolls

October 24, 2007

TechCrunch announced today that Google is lowering the Pagerank of blog networks. A large number of blog networks rely on income from selling text link ads. Google hates text links ads. So it’s not a big surprise that this would happen.

I had a conversation once about my initial concerns about interlinking blogs with the founder of Weblogs Inc., Jason Calacanis. In the comments of this post, Jason said:

in term of interlinking out blogs we always did it in an honest way. It’s totally acceptable for NBC to tell you what’s on Bravo or the SciFi channel, and it’s fine for blog networks to have their own blogrolls…

We both agreed that interlinking blogs shouldn’t be a problem.

So is lowering the pagerank of blogs that interlink ok?

In my opinion it is fine. Lowering the pagerank for blogs that interlink seems like a legitmate thing to do, but I don’t think it should affect the blogs Search Engine rankings. I guess we will find out if Google thinks the same thing.

On the other hand, I understand why bloggers would be upset about this, because it does affect their livelihood. I personally wish Google would just forget about text link ads and work on improving their algorithm. If Google doesn’t improve their algorithm, then companies like Proximic will stand a chance at taking away their business.

What do you think?

Thanks to Matt for the heads up on this news.

Am I A Sheep In The Googlesphere?

October 12, 2007

There were some rather interesting posts and developments this week. Most of them were about Google. So instead of my normal “Internet marketing tips from the web” post, this post should be titled “Internet marketing tips from the Googlesphere”.

Hmmm… Did I just create a new term?

I will have to go “Yahoo” it… back in a sec.

Nope, Yahoo shows 999 results for Googlesphere, rats!

Anyway, the biggest news of the week across the blogosphere was that Google is lowering the pagerank of sites that sell text link advertising. I don’t know if this includes buying and selling banner links or not, but it should since banner ads normally don’t use the no-follow tag.

I think that those who made this decision at Google don’t understand how powerful the blogosphere really is, or they expect most bloggers to act like sheep and fully support Google.

Here are some of the many posts I have read this week about paid links causing websites to lose Google page rank:

Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google (I read it here first)

Part Three – NoFollow is for Blog Spam…no Paid Text Links, wait…Paid Ads…Aww Heck, Just Stop Linking and Let Calacanis Decide the Rankings

Penalty Confirmed – But I Don’t Sell PageRank

Dancing With The Gevil – Defamed By Google?

Garry Conn and Google

How to Profit from Google’s War on Paid Links

Last, but not least, Aaron Wall pretty much takes the words out of my mouth on this topic:

Google is Becoming Wikipedia Without the Talk Page

So, what am I going to do about this issue?

I haven’t decided yet. On the one hand, I have come up with a plan that could REALLY tick off Google, on the other hand I can be a sheep. Decisions, decisions...

In other news…

Tiny start-up rival to Google?
A new company called Proximic has come up with a very cool new technology. From the sounds of things it might become a great way to monetize your site and be a huge competitor to Google’s Adsense. Microsoft, Yahoo, Google… let the bidding wars begin!

Lastly, I got an email from Google’s Adsense program last night about a new service that lets you make money from YouTube videos. I am very excited about the possibilities for some of my other blogs.

That’s it for now…

Google’s Will

June 29, 2007

I mentioned earlier that on Garry’s blog I participated in this long conversation on pleasing Google. Well, in the comments of a recent post Rob A. just left the following comment on my blog:

I thought you’d get a kick out of this post I did after going through the pains with a friend of getting a site SERPs stricken from Google. Google Redemption

Oh my goodness, is Rob’s post funny or what?

I especially liked step number 3:

3. Made a decision to turn our will and our lives over to the care of Google as we understood Him.

and number 11:

11. Sought through prayer (links) and meditation (content) to improve our conscious contact with Google, as we understood Him, praying only for knowledge of His will for our sites and the power to carry that out

Anyway, the post had me laughing out loud. Check it out and then let me know if you are submitting to the “will of Google” or if you are sinning in Google’s eyes.

Internet Marketing Tips From The Web 5/25/2007

May 25, 2007

This week I spent very little time reading Internet Marketing blogs. Monday my wife had to take two of our kids to San Antonio for a dentist appointment. I watched the rest of our kids that day. Then Wednesday was a vacation day for me. Lastly, Thursday night my daughter had a dance recital for her ballet class. So between all of that, and keeping up with Stompernet assignments, I was very busy.

I did get one reader submission for an article to include in this week’s tips (and it is a good read). Without further ado, here are some of the interesting online business articles that I read this week:

Blogging Competitor Analysis
This was my first reader submission. It was submitted by Jon Symons (Art of Money). An often overlooked method of using competitive analysis to improve your blog and your earning potential. Some things covered are: can I compete? how do they monetize their traffic? how can I differentiate myself?

Google Buys Feedburner For $100 Million
I saw this news first on Jack Humphrey’s blog. Like Jack, I think that Google is buying them for their huge user base.

Top 25 Article Directories and Free Content Sites Ranked by Alexa and PageRank
I saw this in one of Ralph Wilson’s recent newsletters. It came at a great time, because I was about to start researching the latest and greatest article services to submit your articles to. This saved me a lot of time.

How to Create Your Own Niche Blogging Masterplan for Long Term Profit
Interesting post by Maki. I look forward to seeing how things turn out for him.

That was it for this week…

Internet Marketing Tips From The Web 5/11/2007

May 11, 2007

Here is some of the reading I did this week. I also really enjoyed many of the top 5 posts in Darren’s group writing project…

The Paid Link Blog Meme
Excellent counter to Google’s position on paid links. Found via Andy Beard. The truth of the matter is that the Search Engines have to come up with a revolutionary way to rank sites. The current methods won’t be acceptable five years from now.

Indirect Profits, Business and Corporate Blogs
Chris Garret’s series has been really good reading all week. If you haven’t kept up, then start with the article above and work your way through the series.

Long Overdue Praise For PayPerPost
John Reese wrote an excellent post on PayPerPost on his new blog. My favorite part was when John says:


So true…

My Top 7 Blog Monetization Methods
It was good to see Yaro’s top monetization methods listed out like this.

Update on Me
Interesting update on Amanda’s blogging income. I haven’t tried any of the review systems, but Amanda’s post makes me think that I could make a fairly decent amount of money doing paid website reviews.

Testing Adsense Placement On One Of Our Blogs

February 5, 2007

I have decided to go ahead and test placing Google Adsense ads in new positions on one of our blogs. It has been a while since I tested Adsense placement on any of our sites and maybe the results will be different now.

Anyway, I moved the ads from inside the posts (like on this blog), to a banner above the first post and a skyscraper ad in the left navigation bar. I actually like the way it looks better, so I might keep it that way. Anyway, you can check the new look on our Positive Sports News blog by clicking here. Depending on the results of the test, I may make more changes and/or change some of our other blogs.

PS. We have a new writer on our sports blog and I will write about that later today.

Marketing Tips and News From the Net – 2/2/2007

February 2, 2007

Here are some interesting Internet Marketing articles that I read this week. The first post by copywriting guru Michel Fortin is a MUST read for bloggers. Not only does he give good advice, but he offers to rewrite one of your blog headlines for free!

Are Headlines Tangling Your Readers?

Don’t Be The Best… Be The First!

Thinking outside of the box

What ProBloggers Can Learn from TechCrunch 20

Google Stops Google Bombs

Campaign to Reduce Wikipedia’s PageRank to Zero via (jazzcatseo)

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