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Final Chapter of Rich Schefren’s Internet Manifesto

October 17, 2006

Rich Schefren released the final chapter of his Internet Manifesto the other day. I have only just started reading it, but it looks like an excellent read.

One thing that really jumped off the pages so far for me is when Rich says:



Just like you wouldn’t decide that you want
to get married, and go find the most
desperate person and propose – you shouldn’t
decide you wanted to start a business and
find the most desperate market and set
up shop…

Go check it out and let me know what you think of it.

Week in Review August 25th 2006

August 25, 2006

This week, I came up with a short term plan for my business. I have been working very hard at my 9-5 job, which has left less time than usual to spend on my online business. This happens sometimes.

I am also spending some time reviewing an Internet Marketing product, and I plan on writing a review for it in a couple of weeks. The problem is that there is so much material to go through, so it is taking a very long time to go through all of it. On the upside it’s been really, really, good material so far.

I have a bunch of posts in the “draft” state for this blog, because I have a bunch of ideas for posts, but have not had time this week to finish them.

Anyhow, that’s it for this week’s business update.

My New Short Term Business Plan – The First Step

August 23, 2006

As you may know, I have been working on creating new goals for our business and on an overall vision for our business. Jill and I had a lot of ideas for a long term business plan. We chose to start with the simplest idea that came to us, which is going to be our short term business plan. Our long term vision and long term business plan is yet to be decided on.

I have listed many of the general goals that I have for my online business in the past (here , here, and here). We decided that any plans we made had to fit our long term business goals. I am going to list some of our long term business goals that are playing a big part in our short term plans. Here they are:

1. The business has to leverage our strengths (outsource and/or barter the rest).

2. Have Fun – do things we enjoy.

3. Help Others.

4. Needs to be able to provide Big Money.

5. Something that allows us to make a living without requiring too much time. For me that means an online business that long term only takes up to a maximum of 30 hours a week. Which means it needs to almost run on auto-pilot.

6. While Jill will be involved, Jill has no intention of being involved the amount of time I am involved. So the bulk of the income has to come by leveraging my strengths (see #1).

With those overall goals in mind, we came up with a list of ideas. We chose the following idea as our short term plan:

For now, just pick about 4 of our websites to revamp. Turn them into Purple Cows and decide where to go from there with the extra money this creates.

So, now we are at the stage of picking our top few websites to revamp. We may revamp all of them during this process and/or decide to dump one or two. On the top of both of our lists is our homeschooling wiki. Jill and I are both happy with the vision we have created for it and we both love it’s potential, are both involved in the community it targets, and in general have a really good feeling about it. So our primary business focus over the coming months will be promoting and working on our homeschooling wiki.

Next, on my list is this blog. I really enjoy writing on the topic of Internet Marketing and really enjoy discussing this journey. I am just starting to work on the new vision for this blog. I am going to make use of the feedback you have provided in my current poll. When I have completed the plan, I will let you know.

Third on our list is our Summer Olympics blog and Winter Olympics blog. We have a lot vested in them and have already made big plans for the upcoming olympics with them. We have a strong vision for them. It’s mostly an issue of implementation now.

Fourth, we have some things we will be doing for Jill and her friend’s Delightful Child site. Some of these changes will come sooner and some later. Some of the changes to their site are likely to be outsourced to a web designer. While I enjoy web design, ultimately I have to cut some of my tasks to focus on the strengths of mine that will bring us the most long term money.

During this process, we will continue to write posts on our blogs and to generaly maintain our sites, but we will be changing our focus to focus on what we enjoy the most and what fits with our long term goals.

Our long term business plans are yet to be determined. Some of the ideas we have for long term business plans will be affected by the results of our short term plans. I will keep you updated on our progress.

BTW - I am going to start going through the process of goal setting with other areas of my life in order to keep a good balance between my business and my life outside of my business.

Don’t Buy Everything That Comes Along

August 21, 2006

If you are like me and subsccribe to a lot of Internet Marketing newsletters, and read a lot of Internet Marketing blogs, then you probaly get bombarded by the latest and greatest money making oppurtunities. A friend of mine recently bought something she said was not so good. The problem was that it was really a bit too advanced for her. If someone had told her, that not anyone can use this and you need some web development experience to use this, it would have saved her a bunch of money.

My suggestion to you is:

‘Don’t Buy Everything That Comes Along!’

I really hate it when Internet Marketing Gurus push tons of products (including junky ones), without warning you who the product is best suited for and what the limitations of the product are.

The bottom line is that you need to know what your goals for your business are, before buying any “get rich” products. Don’t get sidetracked into pursuing the latest and greatest oppurtunity to make money.

For me this eliminates many of the “get rich quick” products and puts into play products that are more likely to increase my knowledge base in areas that will help me reach my goals quicker.

Set goals and create a vision for your business first. Then determine what products will help you reach your goals faster.

And whenver you buy anything remember the old saying, “If it sounds too good to be true, then it probably is.”

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