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Great Reads from the Blogosphere – for the week of October 12th

October 12, 2006

I have been ultra busy at work again this week. So I am going to share a couple of posts that I found very interesting this week:

In Over My Head

How hard is it to write clearly?

Transparency Versus Hypocracy

Enjoy!

Example of a Great Sales Letter

October 11, 2006

If you haven’t seen Joel Comm’s sales letter for Instant Adsense Templates go check it out quick before he takes it down. It’s pretty amazing.

There were two things I noticed that were a bit odd:

1. I don’t recall ever reading the number that he is limiting this too.
Did I miss something? Last time Joel limited the release to 2000 people. This time the sales letter mentions that there is a limit, but I don’t recall ever seeing what the limit is. Either I am missing something or Joel is doing a great job of creating a feeling of scarcity without there being a “set in stone” limit on the number being released.

2. When Joel starts throwing numbers out about the price the sales letter gets a little confusing.
At first when I saw that he was selling them for $1997 I thought that the price was a bit on the high side, considering what he sold his last templates for. I could see how one might get confused at that point and bail out before realizing the REAL price he is selling them at.

That said I almost instantly bought them. You know what makes this offer so hard to resist?

There are two things:

1. The sheer volume of stuff he is giving away makes this offer so hard to resist.
By the time you finish reading the sales letter you think to yourself, “Did he say I am getting a kitchen sink out of this?”

2. The way the sales page answers every question I could ask.
I think Joel answers just about every question I had about his product. He must have recieved great feedback on his first product and used that to answer any objections people might have.

Those are the two things that stood out (to me) in his sales letter. It is a great example of a sales letter that works.

I can’t recall another package that seemed to give away so much value for such a cheap price. That said, I haven’t bought it yet, because it doesn’t fit my current business plans/goals. Which is why I wanted to say:

BE SURE ANY PRODUCT YOU BUY FITS YOUR GOALS/PLANS BEFORE YOU BUY IT.

Lastly, if you want to learn the basics of creating a sales letter that sells, I suggest you take a look at this article by Yanik Silver that breaks down an example sales letter and explains how it works. It includes examples of the two things that Joel is doing that made his sales letter so good (answering objections, giving away bonuses).

Please Keep The Fortins in Your Prayers

September 24, 2006

Michel Fortin’s wife Sylvie has a very severe form of breast cancer that has spread to her lymph nodes.

Michel is one of my favorite copywriters. He gives great advice on copywriting, Internet marketing, and website conversion both on his blog and on his copywriter’s forum. Please support Michel and Sylvie and keep them in your prayers.

To learn more about Sylvie’s condition click here.

Added some free Internet Marketing eBooks

September 13, 2006

I have been ill this week, so I haven’t spent much time blogging (or anything else). Anyway, I was going to send this out Sunday, but my blog caught my cold.

I added some free Internet Marketing ebooks by Dan Lok to my website. I am going to be doing a review of Dan’s product Instant Web Profits Systems fairly soon, but since I like the information in his free ebooks I thought I would go ahead and add them to my site.

I really like Instant Web Profits Systems, but it’s not for everyone! You should only consider buying it if you are selling a product or service. It’s not geared towards affiliate marketers or bloggers. It’s all about coverting website visitors into customers. I will tell you more when I do a full review of the product (probably in two weeks after my wife’s family reunion).

Also, I am strongly considering doing away with my week in review and just posting through out the week on various things I am doing to make money. Let me know what you think about that.

Whether or not you are interested in marketing a product or service I think that reading through the last two free ebooks (107 Killer Traffic Conversion Secrets and The World’s Greatest Marketing Stories )is well worth while, because there is some good free marketing advice in them. In fact, I learned something in The World’s Greatest Marketing Stories that is bound to impact the direction of my online ventures.

Special Note: I am not thriled with the “screw the golden rule” traffic conversion secret from 107 Killer Traffic Conversion Secrets, but I understand what Dan is saying. As with all ebooks, websites, etc. that I link to, I may not agree 100 percent with the auhtors.

PS. I am scheduled to go out of town on Friday, so you may not hear from me again until next week.

New Poll – What Interviews Would You Like to See?

August 30, 2006

Based on the results of my last poll, I have decided to start a new poll.

If I start doing interviews on this blog, I want to know what you would like to learn MOST from the Interviews?

  1. Traffic Building
  2. Internet Marketing
  3. Blogging
  4. Website Conversion
  5. Affiliate Marketing
  6. Running a Business
  7. E-mail Marketing
  8. Website Monetization
  9. Web Design
  10. Joint Ventures
  11. Making Big Money Online
  12. Copywriting
  13. Other

Go vote and/or let me know your thoughts (especially if you choose other)...

And thanks again for participating in my previous polls!

Are Long Sales Letters Scams?

July 14, 2006

Today on Problogger I found a new post that breaks down Aaron Wall’s SEO book sales letter and gives Aaron advice on how he could make the sales letter better.

It’s a really good read, but what I wanted to talk about was the fact that a couple people mentioned in the comments that they hated long sales letters and would never buy from them.

When I was first starting out, long sales letters always seemed like scams to me. But I quickly discovered that most copywriters agree that long sales letters work. There are a percentage of people who won’t buy from long sales letters. But how many of those people would have bought the product without the long sales letter?

Most tests done by copywriters have shown that long copy outperforms short copy, except when used on an opt-in squeeze page. Opt-in pages work better with short copy.

There has been an ongoing debate on this topic on Michel Fortin’s Copywriters forum that you might find interesting:

http://www.copywritersboard.com/...

In short, the answer to the question in my mind is no! Long sales letters are not scams and they work. That said, some people who use long sales letters are promoting scam products. Some people who have short sales letters are also promoting scam products.

How to write Perfect Copy for your Product

May 2, 2006

I just finished reading the latest post on Michel Fortin’s blog (which I read regularly) and it was extremely helpful. I mentioned a couple of weeks ago how helpful his post on long copy vs. short copy was. Well, his most recent post on long copy vs. short copy helped me even more, because there are some great examples in it.

I am going to have to forward it on to my wife Jill and her brother Paul, because Paul is in the middle of writing the copy for their new business. I think that using the information Michel provides will really help us with sales.

Anyway, I recommend everyone who wants to sell on the web, go check out this post from Michel by clicking here.

Short Copy vs. Long Copy

April 2, 2006

I have been trying to decide whether Jill and her brother’s business would best be suited by short copy or long copy on their main page. We may test out both, but I found this brand new post on Michel Fortin’s blog to really help clarify the times when short copy is better than long copy and vice versa.

Go check it out by clicking here.

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