January 12, 2010
Hey… I just wanted to quickly tell you to go check out this great example of viral marketing my wife told me about by visiting our new blog:
So, what do you think? Can you do something like this online? If so, then what are you waiting for?
August 4, 2009
Recently, I interviewed Dean Hunt Dean Hunt. If you liked what Dean had to say and want to learn more from him, you should sign up for his course. “Buzz Profits” teaches you the same Buzz Marketing techniques that Dean has used to become an internet rock star.
If you’re not sure what Buzz Profits is all about or just aren’t sure you’re really ready to take the plunge, then sign up for Max Traffic, a free 7 day traffic blueprint that gives you a taste of what Buzz Profits is all about. You’ll learn viral traffic techniques, including how to get your competitors to promote you and getting others to spread viral videos for you. It’s free, so you don’t have anything to lose. And if you go through Max Traffic and still want more, then sign up for the full program. Click here to sign up for Dean’s free e-course MAX Traffic. Let me know if you use any of his techniques and how it works out for you.
October 27, 2006
The following are some interesting articles and posts that I read this week:
October 18, 2006
Just read this article the other day about marketing agencies for big companies starting to market using social networking sites like MySpace. It’s a pretty interesting read.
The other day I created my myspace page. I don’t know that I am going to do much with it, but it’s there.
I have noticed a lot of marketers like Yanik Silver (Underground Online Seminar), Jeff Walker (Product Launch Formula), Joel Comm (Instant Adsense Templates), and many others create myspace pages. I think as much as anything they are experimenting with the marketing aspect of social networking.
I can see how social networking sites can help you to build up a network of friends that could help you promote your products and services. So at some point I will probably experiment with them more.
PS. I just found out that even characters in tv shows have myspace pages.
October 18, 2006
The other day I was thinking about my business and all the things I could do with them. I was thinking of offering new services, creating a product, etc. and I realized something…
I have not been doing the things that I know I need to do in order to make our websites succeed.
I love driving traffic to websites! It is one of my favorite things to do, yet I have spent very little time in this area in the last 3 months. What a big mistake that is!
I know what to do, I know how to do it, and yet I have not been doing it, because I keep getting sidetracked with new ideas, etc.
So, one of my primary goals through the end of the year is to drive more traffic to some of our sites.
I do have other things to do (business planning, some design work, etc), but driving more traffic to our sites is going to be a high priority weekly goal for me.
Are there any things in your business you know how to do, know you should be doing, but aren’t? If so, what are they and why aren’t you doing them?
September 25, 2006
Link bait is fairly popular topic these days. Once things calm down for me at my 9-5 job, I am going to brainstorm some link bait ideas for some of my sites.
Since, I don’t have much time to write content myself this week, I wanted to direct you over to Aaron Wall’s SEO Book blog to go check out the following posts on link bait:
If you want a good link bait idea, just comment on the Digg is for Dweebs: Free Link Bait Ideas post of Aaron’s and he will give you ideas for free!
September 14, 2006
One billion mazes, one trillion puzzles, I should print them all out for our trip to Oklahoma this weekend. First I will have to buy one trillion pieces of paper…
Anyway, I do think these sites are good examples of Purple Cows. They are certainly link worthy and remarkable.
September 8, 2006
I ran across this excellent article the other day on how to get bloggers to promote your business. It’s definitely worth a read for all of you trying to get more traffic to your site.
Bloggers have given our new wiki (Know Homeschooling) most of it’s traffic and we have been very happy with the results.
Update: One further note, several bloggers have gotten me to write about their business just by asking or by leaving comments on my blog.
September 6, 2006
Monday I was sitting down at the computer with two of my younger children (I have five in all) and they were playing a game on Barbie.com called the “12 Dancing Princesses” game. They were showing me the game and telling me about it when they got to this page that had missing princesses. Hannah (our 6 year old girl) told me how every week a new princess appears. When all the princesses appear then that means the new Barbie movie “The Twelve Dancing Princes” will be out. If only you could see the look of excitement on her face.
While Matel’s marketing did bring to mind the question of the ethical nature of marketing to kids, it also brought up the fact that “anticipation” is one of the best marketing tactics I have ever seen motivate people to buy a product. You see it all the time with all sorts of products. There have been some movies that I have anticipated so much, that practicaly nothing anyone could say about it was going to stop me from seeing it.
Over the last few years, I have seen anitcipation used more and more in online marking. In fact, Internet Marketing gurus have become excellent at building anticipation. A great case in point was Rich Schefren’s Internet Manifesto and how much anticipation he brought for his coaching program.
Well, not only Rich, but people like John Reese (famous for the million dollar day), Yanik Silver, Frank Kern, Mike Filsaime and other marketing gurus had a lot of help creating that anticipation. They were consulting with someone named Jeff Walker on their product launches.
Jeff has a product called the Product Launch Formula, which reveals all the techniques that the gurus use to create tons of buzz around the launch of your product or service.
If I ever decide to create a new product Jeff’s Product Launch Formula is the first product on my list of marketing products to buy. I will probably buy it pretty early on in the product creation cycle, so I can be planning ahead.
What are your thougts on building anticipation for a new product? Is it manipulation or just good marketing?