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5 Ways to Monetize Your Blog

October 14, 2011

When it comes to making money with your blog, monetizing your blog is an important part of it. Some bloggers monetize their blog the day they publish their first post and others monetize their blog when they have established the blog and have a steady stream of traffic coming in everyday. But, no matter which group of bloggers you belong to, sooner or later, you have to think about monetizing your blog. Thankfully, when it comes to making money with your blog, there are a few good options.

Here are 5 ways to monetize your blog:

1) Pay Per Click (PPC)

PPC is one of the most popular ways to make money with a blog and Google Adsense is the most popular PPC network that bloggers use. As the name “pay per click” suggests, you get paid each time someone clicks on ads displayed on your blog. The amount of money you can make with each click depends on a few different factors, the most important one being the importance of the topic and the keyword. For instance, Keywords related to finance like credit, mortgage and home loan are some of the highest paying keywords.

PPC advertising networks like Adsense and Bidvertiser, use a smart technology that displays laser targeted ads based on the content of your page. So, if your blog is about food, you won’t see finance related ads displayed on your blog, it will be ads about food and cooking.

2) Cost Per 1000 Impressions (CPM)

With CPM you get paid per impression, usually a few cents per impression. The good thing about CPM is that no one has to click on your ads for you to get paid, the bad news is that most of the time you get paid only a few cents per thousand impression. So, CPM would work much better on blogs with high amounts of traffic.

However, you can still benefit from CPM even if you don’t get much traffic and views. Usually ad networks allow CPM to be used in conjunction with other kinds of ads like PPC ads. Since PPC pays per click, you could place PPC ads above fold and above or under your individual posts, and place your CPM ads on less prominent parts of your blog, where they won’t replace the PPC ads, but you will still get impressions on them. One of the most well-known CPM ad networks is AdBrite.

3) Cost Per Action (CPA)

CPA is self explanatory. Its a method of advertising where in order for publisher (you, the blog owner) to get paid, the visitors has to click on the ad and take the necessary action that is required by the advertisers. These “action”s could be as simple as submitting an email address, registering for a website or subscribing for a free newsletter, to purchasing a product or opting in for a paid service. The most popular kinds of CPA ads are 125×125 ads that are usually placed in the left or right side (side bar) of the blog.

Of course, the commission you receive for each valid transactions, depends on the individual ad and the kind of action it requires. Usually ads that ask visitors to purchase a product or pay for a service pay much higher than ads that ask for free sign-ups and entering basic information such as name and email address. But either way, CPA ads pay a lot more than PPC or CPM ads. Amazon Associates, ClickBank and Commission Junction are some of the biggest CPA advertising networks.

4) In-text Advertising

This is one of the newest kinds of blog monetization methods. There is no need to set aside space on your blog to place ads. With In-text advertising specific keywords within the text of your content are matched with ads, turning those keywords into underlined or double underlined words. In text advertising works the same way as CPC. You get paid every time someone clicks on the ad.

In-text advertising is not for every blog. It really depends on the audience and the topic of the blog and sometimes even the structure of the blog.The key to using in-text advertising successfully is moderation. Don’t set your option to having 1 ad in each sentence, its a big turn off. A few in text ads in each post is plenty. Kontera is one of the biggest In-Text advertising companies out there.

5) Text Links

Text links (I call them affiliate links) are basically links that point to another site. Text links direct visitors from your blog to someone else’s blog or website. When it comes to getting paid, Text links work differently than other methods, meaning the pay is based on the popularity of your blog. The more popular your blog is, the more money you get. Text-Link-Ads and Link Worth are two of the most famous text link advertising companies.

These are some of the most popular and easy ways you could monetize your blog. However, when it comes to blog monetization, there is no one method that could work for every blog and every blogger. That is why you need to do your own research. Experiment with different types of monetization methods, and try different things with each method.

For example, if you use PPC, move your ad blocks around on your page and keep track of the results. Doing so enables you to find out which kind of ad block (color, size, etc) in which spot on your page gives you the best results, thus allowing you to make more money from your blog.

This is a guest post written by Satrap of http://www.blogstash.com

BlogTrafficJam.com For Sale

August 24, 2011

It’s been a while since I have written on Can I Make Big Money Online, because Jill and I are busy adding new services for our business, re-working some of our branding, and other things. Anyway, as part of our cleaning house process we are going to be putting some of our 250+ domains on the market. One that I thought might be of interest to people who read this blog is a domain I bought back in the spring of 2006 when I was planning on putting together a blog traffic membership program.

The domain name is blogtrafficjam.com and anyone interested should send us an email at george@websitepromotionbook.com with the subject “blogtrafficjam”. Let us know what price you are interested in buying it for and let us know any questions you may have about the domain. If we don’t have any serious offers then we will be putting it up for auction in the next week or two.

Mom Blogging for Dummies

July 14, 2011

My good friend, Wendy Piersall’s new book, “Mom Blogging for Dummies” has just been released. When you get a chance go over to her facebook page (http://www.facebook.com/MomBloggingForDummies) and learn more about the book. Then go buy it!

Congrats Wendy! Look forward to checking it out.

PS. I know I haven’t been writing much on this blog. At some point I plan on talking about that in more detail, but right now I am still working out the details.

Blogworld Expo Day 3: The bad news (with solutions!)

October 20, 2010

As often happens with big conferences, the third day of the BlogWorld Expo was slower. This was partly because I wanted to thoroughly go through the exhibit floor, but mainly because I was getting pretty tired. I attended much more niche-type sessions not interesting to all; specifically, “Managing Blog Groups,” and the “Science of Social Media Marketing.” The morning keynote, however, was well attended despite the late-night partying of many of the attendees, and for good reason.

“7 Harsh Realities of Blogging for Bucks” was a fairly open-format round table with Darren Rowse of Problogger, Brian Clark of Copyblogger, and Sonia Simone of Copyblogger/Remarkable Communication. While they outlined the harsh realities, they focused more on the solutions to those problems. It’s difficult to distill down their message, and I’m sure others out there have attempted the same, but I’m going to give it a try:

1.Free is not a business model – You can’t make money if you give it all away, but you’ve got to give away a lot of good content to attract people to your premium content or your products. Finding the balance can be tough, but the panel has found that the more you give away, the more people trust that your premium content/products are actually worth buying.

2.The push-button internet cash machine is on the fritz – With few exceptions, you can’t make money fast as a blogger. Like most worthy ventures, it takes time and work to build something that brings in an income. Lots of bloggers treat it as supplementary income. Don’t expect to make a six-figure income overnight, and you’ll probably be fine.

3.You can talk to everyone – It’s easy to get caught up in trying to grow your blog so quickly you lose sight of making real connections. Their advice was to get real about how many meaningful connections you can make in a day. The key word there is “meaningful.” Stretch too far too fast, and you’ll be lost in the shuffle.

4.No one wants that much authenticity – Don’t lie, but don’t get too personal. You don’t have to share everything about your life. Have some boundaries; you don’t want to creep out or bore anyone.

5.Social media hates selling – But you have to sell. Your content is your “marketing.” People love to share content, so let your awesome writing sell itself. Consider that you are offering your readers something valuable, not just pitching a deal.

6.A blog is not a business – Plenty of bloggers out there have no intention of making money. You can set up a blog with no business plan and be perfectly happy with it. But if you want to make money, you need a business plan. Treat your blog like a business, plan where you are going, and be prepared to grow with the business.

7.No one is reading your blog – There could be several reasons that no one is reading your stuff.
a.Maybe you’re not talking about something they care about. If your niche is too obscure, there just may not be a lot of audience for your subject matter. Or, maybe you’re talking about just one aspect of your subject and need to broaden your horizons.
b.You haven’t been giving it time. It takes time to build a readership. Most bloggers start out with their friends and family reading their blog. It took Darren Rowse nearly two years to get his photography blog to the place where it had a good readership and began to make money. Part of this is that you may not be spending any time to spread the word in other ways, like a strong social media presence.
c.You’ve got a good topic, but you’re not being fresh. There are new blogs coming up every day, and the hot topics get covered first. If you can find a new way to present a popular subject, you’ve won half the battle. But, if you’re copying what everyone else is doing, you could be doomed to obscurity.

I learned a ton from this very knowledgeable panel. I hope you get a a little out of my summary.
Thanks for reading,
Sherry
Starting Fresh at Forty

10 Takeaways from Day 1 of the BlogWorld Expo 2010

October 14, 2010

Good evening from day one in Las Vegas!

As my own blog is still pretty young, I figured today I would do the Problogger track and sit in on the four connected sessions by Darren Rowe and Chris Garrett. They covered creating killer content, finding readers, building community, and monetization. Basically, everything you need to know to have a successful blog. There’s a good deal of rave reviews about these guys and now I know why.

Without going into the deep particulars and trying to recreate the several hours’ worth of material, I thought I’d give you my 10 biggest takeaways from the sessions.

1.Make each post count – Garrett echoed the morning keynote speaker, Scott Stratten, when he emphasized that if you don’t have anything to say, don’t try to force meaningless filler on people. Your readers remember your last post; your previous stuff may have been killer, but if that last post was no good, they may not come back.

2.Know your audience – If you don’t know who you’re writing for, find out. Take a look around, do some research. When he began his photography blog, Rowe sat down and wrote out bios for three of the potential types of readers he expected to get, then wrote for them. It changed over time, so he tweaked the bios and still writes with them in mind.

3.Don’t write for SEO, write for people – No one is going to read your stuff just because there are a lot of keywords in it. Don’t find popular search words and write around them. If you’ve got a good post, maybe you can refine it and work some keywords in, but remember it has to be interesting and readable.

4.Get off your blog – If you want people to read and continue to read your blog, go where they hang out online and interact. Comment on other blogs, use social media, maybe guest blog a little.

5.Give back to your readers – If someone has made a comment on your blog, answer back. Acknowledge your readers by checking out their blogs and recommending them to others. Thank them for participating. Reciprocity can be a powerful tool, and it’s just polite, darn it.

6.Invite interaction – Set little challenges for your readers, ask opinions, ask for their tips and advice. In other words, build a community.

7.Start small with advertising – Got a little blog? Find little advertisers. Team up with bloggers in your niche who could offer a new advertiser a package deal, then grow as your audience does.

8.Monetize progressively, don’t be stingy – Give away a really helpful Ebook. (Yes, don’t hold back all the good stuff. They have to know you aren’t blowing smoke, you really have valuable information.) If you see people like it then go for a low-priced product. Work your way up to that big consulting contract, service or product.

9.Trust is key – People will only do business with those they trust. Don’t lie, don’t exaggerate, be up front and forthright. Don’t be a jerk (this was emphasized quite a bit today, using several different synonymous words.)

And the biggest takeaway for me today:

10.Don’t give up – Building a good blog takes time. With few exceptions, most blogs don’t gain success overnight. Rowe’s first blog took a year and a half to really get a good readership and begin to make money. There are a lot of bloggers out there; it can be tough to build a readership when so many people are attempting the same. But if you persist and have good, valuable content, you really can have a successful blog.


There are two more days of the expo, if they’re anything like today, I’m definitely getting my money’s worth. Until then, keep blogging!

Getting Ready To Make Money Online With The Olympics

August 8, 2008

olympic rings

Well, the 2008 Olympics are about to start and I wanted to share a little about what we have been doing to get ready.

For those of you who don’t know this, we made some decent money a few years ago when my wife Jill blogged the winter Olympics. We then decided to blog every Olympics, because Jill really enjoys it and it is a good way to make some decent money.

To be honest, with the new baby’s arrival we did not do as much preparation for the Olympics as we originally planned. I was going to redesign our blog to look nicer, but after redesigning this blog and watching my Search Engine rankings immediately drop 5 spots for the “make money online” term I decided I would put the redesign of the Summer Olympics blog on hold. Also we found the current design to work so well for making money with the last Olympics that it didn’t make sense to change the design without the time to test it’s monetization.

Anyway, over the next three weeks I will be very busy with the Olympics. I do intend on giving you updates about other things we did in preparation of the Olympics, as well as things we are going to do to make money with our blog during the Olympics. So stayed tuned…

Blog Mastermind Bonus

July 28, 2008

UPDATE: This post is out of date, please use this link if you want to order Blog Mastermind.

Blog Mastermind is opening it’s doors again, BUT this time it’s not closing!

Blogging guru, Yaro Starak, is opening up his Blog Mastermind training program to new members on Tuesday. Leading up to the opening Yaro released some great free videos that reveal how to make money blogging. You can see all the great videos here:

As an incentive to buy, I am offering an exclusive bonus to those who buy it through my link. For those who sign up for the Blog Mastermind program, I will put on a free teleconference to answer your most pressing questions. Because of our blog about the Olympics in China I won’t be holding the conference until after the Olympics are over.

To claim your bonus for ordering the Blog Mastermind:

1. Click here to sign up through my affiliate link
2. Email me your receipt to george @ websitepromotionbook.com
3. I will then contact you with details about the teleconference
4. After the teleconference, you will get an mp3 recording of the call

That’s all there is to it.

How To Make Money Blogging Using Conversion Blogging

July 22, 2008

In addition to the new site that I mentioned yesterday, Yaro is putting out a series of free videos about blogging. The first video is called, “Conversion Blogging”.

In conversion blogging, Yaro discusses how to make money online with blogs and gives you some other great insights into running an online business. In fact, Yaro teaches you the exact system he uses to make money online using a process he calls “conversion blogging.”

Click here to check out the free video for yourself.

Blogging For Beginners – How To Start A Blog

July 21, 2008

Yaro Starak has recently put out some free videos that teach beginners how to start a blog. The site is called “Become A Blogger”.

If you are a beginner and you want to learn how to start a blog then I highly recommend you go check out Yaro’s blogging videos for beginners by clicking here.

Purposeful Blogging – A Must For Business Owners

July 9, 2008

purposeful blogging Blogging with a purpose. What does it mean and how can we get the most out of it if that is our aim? I ponder this question quite often to be honest. When I first came online I didn’t have a purpose except to make money. Little did I know what it actually takes to make money.

Well, fast forward 4 years and I have learned a lot. So much so that I could easily write 20 ebooks. No, scrap that, hundreds of them. I’m consistently surprised and amazed at how much information I can cram into my brains on a daily basis.
Sometimes I feel my brain has to burst for sure.
But no, it just keeps working, soaking up usable scraps of info and reminding me about them when I need something fast.

If we look at it closely, our mind is like a huge machine. Quietly filing away information bytes until we need them. Storing them on hidden shelves.
Getting back to the blogging with purpose idea though I noticed it helps to know what we really want out of life. Admittedly most of us are consistently re-inventing ourselves. There is nothing wrong with that since we learn and adapt throughout a lifetime.

The best thing about writing a blog is that we can always change direction. After all, it is ours. We make it our own and stamp our own distinctive character onto it. While this kind of helps (since we don’t have to worry), it does still make sense to blog with a purpose since it is saving us huge chunks of time.

Just imagine what would happen if you were to change directions on your blog all the time. Chaos! Plus you’d also loose most of your readers for sure. Blogs have that distinctive trait to attract a certain readership, depending on the topic of course.

While most bloggers change their direction at some stage, many wouldn’t dare to do this too often, me included. Unless of course we start a new blog.
But doing this will only cause us to waste a lot of time. Time we could use to actually grow our blog with a purpose. Whether this time is utilized with link building, adding more posts or using other means to further blog traffic is irrelevant.

Purpose blogging is in my humble eyes a must if you want to build a corner stone blog for your business. For many business owners blogs are the number one means to connect with the world. Their blog is the window to their shop, their business.

For these business owners purposeful blogging is more important than for a diary blogger who simply wants to have some fun. To blog with purpose could include any of the following:

  • keyword focused posts
  • driven advertising
  • networking in the right circles
  • blogging on topic
  • blogging to a strict schedule
  • using prizes, give away’s and competitions to attract more readers

Whatever your purpose, you need a structure. Whether you focus on any or all of the examples before, you need to know what your blogging purpose is.

When I first started my blog, I did it with the intention to journal my journey as a freelance writer. My aim hasn’t wavered much, although I did eventually stop blogging on wider topic group and started to narrow my focus on freelance writers (both new and established), writers and entrepreneurs instead.

This change of focus has paid off with regards to help brand myself as an established and knowledgeable freelance writer, which of course I am by now. To further sweeten my decision, I am fortunate enough to be able to help many aspiring freelancers with my advice. This in fact has always been my blogging purpose too, I just needed to narrow my blog’s focus some more to move further in this direction.

As you can see by what it has done for me, a blogging purpose could make a huge difference to your blog, your business and ultimately your life.

So, tell us, what is your blogging purpose?

About The Author
My name is Monika Mundell, I’m one of the co-authors of Can I Make Big Money Online and I’m the author of Freelance Writing. Learn more from me there.


Focus On Quality – Not Quantity

April 23, 2008

quality There has been an alarming trend of bloggers lately, who complain about all the rehashed crap that is being blogged about worldwide. I have to agree with this and a sure proof of this is my shrinking RSS feed reader. Bloggers who posted like 5 blog entries about how their ebook performed after being released have been eradicated as well as those who simply blog to sell me their rubbish.

These days I hardly read MMO (make money online) blogs and it looks like I’m not missing out on much anyway. What is it with bloggers who think they should blog everyday but don’t manage to put out one meaningful post during the week – yet they are treated like the gods and goddesses of the blogosphere.

Have we really become suckers who simply hang out at a blog because the RSS feed reads in the thousands, even though the blogger doesn’t have anything of value to share?

Where has the focus on quality gone?

What do I mean with quality anyway? I guess I’m talking about meaningful posts that either educate, help, provoke or make people really think.

When I first started blogging I also blogged daily for many months. But I soon realized that I was going down the same road many of today’s bloggers travel on and that is the road of “overdoing it with unmeaningfull content” that only serves one purpose…to bring them more traffic.

It was actually Maki of Dosh Dosh who got me thinking when he announced that he would cut back his posting frequency in the middle of last year.

I thought, I rather do this myself than write rehashed stuff just because…

Since then I have cut back severely and in my eyes this has been the best thing I could have done. My traffic hasn’t suffered at all. Actually quite the contrary and unless I have something of quality (see above) to share with my readers, I won’t post.

To be fair, one man’s/woman’s quality could be another’s trash. I know that but I also think you would agree with me when I say there is far too much rehashed stuff floating around online. Just to blog because you ought to is simply like sticking a knife in your throat as your readers will notice eventually if there is a lack of quality.

Instead of trying to sell every affiliate program under the sun and blog about it when the next “wonder” hits the Internet, why not blog about a topic which is your forte and allows you to help educate others instead?

What would be your favourite:

Blogger A: who blogs about this and that affiliate program, posts every day, talks all the time about how they don’t really know anything about the make money industry and yet tries to flog an ebook (free or paid) to their readers in order to make money on the back end. Plus they pretend they are the next A-lister because they have enough readers to fill a small stadium (OR NOT).

Blogger B: who doesn’t claim to be something special, but makes money in a particular niche and uses his/her knowledge to help their reader with lots of informative and free info. This blogger hasn’t got a huge following because he/she doesn’t rub shoulders with the A-team, sucking up to whatever they say.

Mmmhh… it is a hard choice, isn’t it? Would you forfeit a minute in the limelight for a minute of true learning that can actually help you make money? I guess it comes down to two things:

  1. how gullible you really are
  2. how serious to succeed you really are

Anyway, do you focus on quantity, quality or both?

About The Author
My name is Monika Mundell, and I’m the author of Freelance Writing. Learn more from me there.


How Not To Ask For A Link Exchange

April 9, 2008

Last week I got what I considered to be a hilarious request for a blogroll link exchange. In case you want to know how NOT to ask me for a link exchange, here is the email I was sent the other day (name of said person and sites have been removed):


Hi {find name of blogger and put here},

I am writing on behalf of the blog team at xxxxxxx, which runs the popular xxxxxxx Marketing blog.

We are hand picking a few really great blogs to add to our blog roll. If you’re interested in having your blog recommended on xxxxxx blog, please consider adding our blog to yours.

The name of our blog is xxxxxxxx.

Thanks!

I often get requests for links that I think are form letters. However, in this case it was an obvious form letter. I was laughing out loud when I read the line:

“We are hand picking a few really great blogs”

Really??? Hand picking???

If you ever handpick a blog to exchange links with, don’t start your email with:

Hi {find name of blogger and put here},

It kind of gives the impression that you weren’t exactly handpicking my blog.

P.S. My name is George.

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