June 24, 2011
Affiliate marketing is probably one of the most popular forms of advertisement today. That is because you do not need any money down to advertise; you just need to be able to prove that your product is worth that website owners time and before you know it, you will have sites clamoring to promote your products.
When using affiliate marketing to get ahead in the business world online, you need to make sure that you are aware of the issues at hand. Like everything else, there are a few problems that could occur when using this type of marketing.
One of the most common issues with any of the online money making ideas is not having enough traffic. When you work hard to build up your landing page and marketing strategies, you may be disappointed to see that there is hardly any traffic to the site at all. First focus on getting those few people to your site – through search engines or partnering with other sites, and then build on your success.
Once you see that traffic is coming in on a regular basis, you may think that your job is done and you no longer need to worry about it. That is not true. Getting comfortable with your current amount of traffic is the worse thing you can do. When running your own business and promoting products, the more traffic there is, the better it is.
Keep traffic coming in from all directions. Work hard on all major search engines and networks including social media sites. The more areas you can announce your product in, the better you will be. There is always another site that you can promote on. Finding it is not a problem either. You can always do a search and get different results every time.
You will need to rethink your prices. You may have them too high and no one can afford them. The same goes for prices that are too low. You won’t make enough money and people may be skeptical and think you are scamming them. Do your research and compare pricing. Be competitive but make money as well.
You can adjust your pricing on occasion so you can always have a competitive price list. Giving the potential affiliate a choice of pricing can make a difference because it puts them in control.
Keywords are very important in promoting a business today. If you don’t use good keywords you will not have enough traffic. Do your research and change the keywords a little to promote a product. This can generate more traffic and it can create more money for you. There are several online tools that you can use to help you come up with the right keywords based on the product that you are promoting or the focus of the product.
#4 Put it in words
Another issue is believing in the product that you are offering. If you don’t believe in your product then no one else will either. You need to offer the passion behind the products and people will begin to take you serious. Use the product, take pictures of you using the product, do a before and after picture, blog about it every day, hire a few people to also test the product for you and write a review.
#5 The focus
Losing the focus on the quality is a BIG problem. It takes continuous effort on your part to keep the quality high on your site. When quality is no longer a priority, traffic will decrease. You will need to work even harder to build up your traffic again. This can take time and you can lose money.
Regardless of how much money and time you have to spend on a product, you can use affiliate marketing to help you promote it. As long as you work hard to make it a success, anything is possible.
This is a guest post by Mary Mack. She is a contributing author at the site gradmoneymatters.com and loves to write about money making ideas.
June 1, 2011
We have heard the saying “Money is in the list” many times before, but for some reason a lot of affiliates and marketers still don’t realize how important building a list actually is.
I am not sure why affiliate marketers forget this crucial business building step, but list building should be your highest priority if you sell anything online. I don’t care if you are promoting a “how to build an igloo” ebook. Build that list of subscribers, or your business will not last very long.
For example, Google banned thousands of affiliates a while back from their Adwords program and those who weren’t capturing names and email addresses got left out in the cold. Their income dropped almost instantly and there was nothing they could do about it.
The fact is that it should be your highest priority to build a list of raving fans that read your emails. Sure you can make money online by simply driving traffic straight to an offer, but as soon as your traffic source stops producing clicks or your ads get disapproved, you are finished.
Let me give you some of the biggest key benefits of owning a highly responsive list of subscribers.
1. Traffic on Tap – Anytime you want to test out an offer or make some quick cash, you can simply load up your auto-responder with a promo email and click “send”. When that email hits people’s inboxes they click on your link and go to the offer. If you did a great job at preselling, they are going to buy whatever it is you recommended. What’s really important is that you no longer depend on other traffic sources for income. You basically own a traffic source that you can always count on without paying a dime for clicks it generates.
2. Joint Ventures – This is a huge benefit that most affiliate marketers forget about. If you have a highly responsive list, you can leverage it to sell your own products and services. When you promote someone else’s product and do a decent volume of sales for them, 98% of the time they will offer a reciprocal mailing for you. There is a reason why marketers with big lists make most of the money in the internet marketing niche.
3. Knowing What Your Market Wants – Use your list to find out what they want and sell it to them. You can use a service like SurveyMonkey.com and create a simple survey to send out to your subscribers. Ask them what they want or what they need help with. Then create a product or service based on the data you collected. Why guess what they want, when you can simply ask them and remove the risk of poor conversions completely from the picture?
4. Leverage – Don’t ever underestimate people on your list. Some of them might have successful businesses and could become your super affiliates. Imagine announcing your affiliate program to thousands of people with a single click of a button. You could literally overnight get your site flooded with traffic by leveraging your subscribers’ efforts. 1000 affiliates driving 100 clicks per day is better than one joint venture partner, who can send a limited number of clicks.
5. Be Viewed As An Expert – When you have a big audience, your opinion and message, which you send out matters. You could have a big impact on your niche market if you have the power to reach thousands of people with a click of a button. A lot of marketers do not know how to position themselves as experts. Build a list and eventually you won’t have to worry about that because of the instant social proof you can generate.
I think the above 5 key benefits make things very clear and why it’s absolutely crucial to put 100% of your effort into growing your subscriber base. I hope you now realize how powerful this actually is, and how it can take your business to a new level very quickly.
Your ultimate goal is to capture the attention of your market and have it at your disposal any time you want them to take your desired action.
This is a guest post written by Pawel Reszka, the founder of Affhelper.com, a blog dedicated to making money online and internet marketing. Check out his blog is for some cool super affiliate tips.
May 23, 2011
To be successful in affiliate marketing requires the willingness to put in the time and the effort necessary to operate your business properly. It is a business, not a hobby, and you must treat it that way. There are certain steps that you need to follow in order to be successful and bring in those big commission checks that you have been dreaming about. If you leave out any of the steps then ultimately your efforts will fail. No matter what niche or specific product within that niche you have chosen to affiliate yourself with, the process to promote it successfully is the same.
That process consists of these five steps:
1. Build your own site. It is possible to get started in affiliate marketing and make money online without your own site, but to bring in the big checks and truly be successful you need to have your own site. And not just one site. You should have a separate site for each affiliate offer that you want to promote. If an offer is not worth the few dollars that it costs to get a domain name and the few minutes it takes to add the site to your hosting account then that offer is not worth promoting. You must build it before they can come.
2. Start your own newsletter. You want to brand yourself as the expert within your niche. There is no better way to do that than to publish your own newsletter on a regular basis. Promote it at least as heavily as you do any of your offers. Give something away to get people to sign up to your mailing list to get your newsletter. Go easy on the affiliate offers with your newsletter, keep it mostly content and provide good information. You will be getting affiliate offers in front of your subscribers with the autoresponder series you will set up in the next step.
3. Get an autoresponder. You should already have one for your newsletter, if not then get one now. You want to be able to use it for your newsletter and for a series of preloaded messages that your new subscribers will be getting over time. You can write the messages, stick them in your autoresponder, and set it to send them out to every new subscriber that you get over a specific period of time. You can have your autoresponder loaded up and ready to send out your affiliate offers for months or even years. Just make sure that any affiliate offers are evergreen so that you don’t have to go back and change them.
4. Start article marketing. You want to get your name and your articles out there in front of as many people as you possibly can. If you don’t like to write then you can outsource the articles. Articles that you have submitted to article directories will make you look like an expert in your niche, bring in traffic, and provide you with much needed back links.
5. Expand your linking campaigns. Back links are one of the most important aspects of getting your sites to rank highly in the search engine results. Set up a reciprocal link program on your site where you exchange links with other webmasters. One way links are even better. Get busy and start posting in forums, commenting on blogs, and writing more articles.
Follow these five steps and your affiliate marketing business will be off to a good start. A good foundation is the key to your affiliate marketing success. Get ready to start cashing in those commission checks.
This is a guest post written by Thomas Alling from http://makemoneyhelper.com
August 24, 2009
But what if success scares you and you want to fail miserably at affiliate marketing? How do you do that?
Here are some tips that will help you fail faster than the average joe 😉
1. If Something Works Stop Doing It Immediately
If something works stop doing it immediately and try something else. This is one of the most obvious rules of bad affiliate marketing. Most people start out doing this, but if for some reason you are new to affiliate marketing and you find that you are making money with it, then STOP doing what is working. Otherwise you might have great success and ruin your chances of failing!
2. Only Promote Products You Hate
A product may be hot, but is it the right product for you? Contrary to popular belief, most affiliates have success when they are passionate about a product. The passion itself creates energy and drive, and these are the things that your potential customers will tune in to. So to ensure failure only pick products you either hate or at the very least ambivalent about promoting. Never promote products that you are passionate about if you want to fail!
3. Join Every Affiliate Program on The Face Of The Earth
Problems are bound to arise when you join too many affiliate programs at once. The more affiliate programs you join the easier it is for you to be pulled in multiple directions at once. Not being able to focus is an AWESOME way to fail at affiliate marketing or any business venture for that matter. No matter what you do, do NOT promote only one or two programs that pay large commissions. And absolutely don’t give those programs your undivided attention. If you can’t sign up for enough affiliate programs to keep you from focusing on promoting one or two programs, then your chances of making money with affiliate marketing actually might get too high and you (gasp) might not fail!
4. Don’t Do Your Research
Don’t research companies to see if they have good customer reviews and don’t find out if they pay affiliates. If you insist on researching affiliate programs be sure to search the internet for scams and affiliate programs that have lots of complaints from affiliates about not being paid for their efforts. That’s a great way to find a loser that will all but ensure failure!
5. Promote Products and Services You Know Nothing About
A common mistake that new affiliates often make is not being familiar with the product. This mistake almost guarantees your failure. So… NEVER BUY THE PRODUCT OR SERVICE YOU ARE GOING TO PROMOTE. If you do buy the product or service and you like it, then you CAN NOT promote it or you might make money! In order to be sure you are going to fail, only promote products you hate or that you have never used.
In summary, using these 5 methods should ensure you failure in affiliate marketing. What is your favorite method of failing? If you know of any other good methods for failing at affiliate marketing let me know in the comments below?
August 20, 2009
Recently, I talked about using affiliate marketing to make money online. So, today I’m going to discuss five of the best types of affiliate marketing for making big money online.
Pay Per Click (PPC) – Google Adsense
With PPC marketing the merchant pays affiliates whenever a visitor clicks on a merchant’s banner or text ad. The affiliate gets paid for every click even if the visitor he referred does not purchase anything from the merchant’s site.
Pay per click marketing is most closely associated with Google Adsense. Google Adsense is THE biggest money makers on my pure content sites. Adsense is a truly great way to make money with content sites and blogs.
The advantages of PPC systems like Adsense are:
1. Very easy to add to your site.
2. You don’t have to sell anything to make money with PPC.
3. You don’t have to choose programs to promote, the PPC system does that for you.
These advantages make PPC systems like Adsense very appealing to small websites and beginners. I, and many others that I know, have made a lot of money with Adsense.
Pay Per Sale (PPS)
PPS affiliate marketing is the most popular type used by merchants. In this type of affiliate program, the merchant only pays the affiliate whenever his referral buys a product. Affiliates are often paid on a commission basis (percentage of the sale), although some merchants pay a fixed fee. Commissions in PPS affiliate marketing can range from 1% to 100% of the sales.
Pay Per Lead (PPL)
Pay-per-lead (sometimes called Pay Per Action) is a type of affiliate marketing that is often used by insurance companies and other companies who rely on leads for their profits. The Death of Adsense ebook was a good example of Pay Per Lead in the Internet marketing industry. In this type of affiliate marketing, the affiliate is paid whenever the visitor he/she referred to the merchant’s site fills in an application form or takes an action that the merchant wants them to take. For example, a car insurance affiliate program will often want a person’s zip code to help find the best car insurance for them. Compensation for this type of affiliate marketing is a fixed fee and is often very lucrative for affiliates. In fact, one of my friends and mentors makes a nice income from pay per lead affiliate marketing.
In addition to the above types of affiliate marketing, there are other affiliate marketing types that enhance the earnings an affiliate can make.
Multi-Tier Affiliate Marketing
Some affiliate programs offer multiple tiers or levels that the affiliate can make money from. Single-tier affiliate marketing is the much more common than multi-tier, but multi-tier affiliate programs can be much more profitable. In a single-tier affiliate marketing program, the affiliates are paid based on the direct sales or traffic referred to the merchant.
In two-tier affiliate marketing programs, the affiliate is paid for for both the direct traffic or sales that he refers to the merchant’s site, AND all the clicks (PPC) or sales (PPS) or leads (PPL) referred by various other affiliates who joined the affiliate program through his affiliate link. Multi-tier affiliate marketing (3-tier, 4-tier, 5 tier, etc.) creates additional commission for the affiliates from the different tiers in the affiliate network. A good example of a multi-tier affiliate program is SiteSell which has 5 tiers.
Residual Income Affiliate Marketing
In residual income affiliate marketing, the affiliate gets paid whenever the customer he/she has referred returns to the site and purchase another product or renews a membership, etc. Compensation for such type of affiliate marketing is usually based on a sales percentage or a fixed fee. Residual income affiliate marketing is most commonly used by membership sites. I personally love getting paid every month from affiliate programs that offer residual income and look for opportunities to join affiliate programs that offer residual income in the areas I promote.
This is a basic summary of these five types of affiliate marketing. The important thing, as with all other kinds of marketing, is to find what works for you and your business. Experiment with different programs and different types of affiliate marketing and find out what works best for you and your visitors. As with everything else in making money online, it’s all about the numbers. If a particular method isn’t making money for you, by all means try something else.
July 6, 2009
One of the two main ways I make money online is through affiliate marketing (the other is through Internet marketing consulting).
For those of you who are new to affiliate marketing, I thought I should give you an introduction to the basics of affiliate marketing…
“What is affiliate marketing?”
Affiliate marketing is a method for people who sell things online to share their revenue with people who are willing to promote their products for sale. Affiliates (those willing to promote other businesses products on their website) are paid based on performance measures, typically in the form of sales, clicks, registrations, or a combination of methods.
Affiliate marketing is a great way to make money online. In the future I intend to talk about some of the proven affiliate marketing systems that I have successfully used to make money. For starters, here’s a list of the most common used affiliate marketing methods…
What are the most common affiliate program models?
Based on a survey in 2007 by AffStat 80% of affiliate programs today use revenue sharing or cost per sale (CPS) as compensation method, 19% use cost per action (CPA) and the remaining 1% use other methods, such as cost per click (CPC) (ie. Google Adsense). I will discuss each of these methods in more details in future posts.
The main thing to remember is that affiliate marketing allows you to make money online by sending people to visit other people’s websites and buy their products/services. This means you don’t need to deal with customers, you don’t need to create products, you don’t need to store inventory, and you don’t need to ship products. All you do is refer people to the affiliate site in a buying frame of mind and the affiliate site does the rest of the work. This makes affiliate marketing a very easy business to start. No inventory, no product, no customer service, no problem!
February 3, 2009
A little while back I wrote about emulating StomperNet’s marketing to sell your products and services with affiliate marketing.
But I do affiliate marketing and I don’t sell products or services. Anything for me to emulate?
If you are an affiliate marketer then I recommend you look at the way top affiliates sell other people’s products. There are many affiliate programs that make it easy for affiliates to promote their products. However, in the Internet marketing industry the two that stand out most in my mind are:
I suggest that you sign up for both of them (as affiliates). They provide great resources for affiliates to market their products. Unlike many other top Internet marketing products, these two products don’t rely on big launches to make money. They rely on consistent marketing by their affiliates and on retaining their current customers by providing a great product.
Ken Envoy’s SiteSell offers free tools, free ebooks and great promotional materials for promoting their program. I highly recommend that you check them out to learn how to make money with affiliate marketing.
Affiliate classroom is great for affiliates because they provide you with lessons to teach you how to promote their program. In other words, they give their affiliate free affiliate marketing training (very cool).
If you are looking for more free advice on affiliate marketing, then I suggest reading SiteSell’s affiliate master’s course. It is one of the best affiliate guides I have ever read and it’s free!
I am sure these resources will prove helpful to any of you planning on making money from affiliate programs.
December 23, 2008
The folks at Stompernet are arguably the best affiliate marketing machine on the planet. Their affiliates make tons of money every time they release a new product or when they re-open Stompernet to new members.
They are coming out with a new product in early January called Formula 5. I don’t know if the product is any good yet (a review copy is in the mail heading my way), but I highly suggest you check out the marketing they do for the product launch. Go check out their first marketing video by clicking here and opting in to their list. Once you opt-in to their list, study closely how often they email you, how many free videos they release, how close together the emails are, what they say, etc. Also, keep track of what their affiliate are doing to promote it. I recommend you do this because they are THE best at what they do. You can learn a lot by watching the marketing the folks at Stompernet use to sell their products.
In a few weeks I am going to recommend a few other programs to look at for marketing purposes. These programs won’t be in the middle of a launch, but their marketing methods are excellent to emulate for selling an established product. In the meantime, go check out Formula 5 and figure out how to emulate their marketing to make more money online.
October 14, 2008
There are many ways to make money online. I like to group them into three main categories:
- Making money selling your stuff
- Making money selling other people’s stuff
- Getting paid to do something
Let’s talk a little more about each of these categories…
Way #1 – Making money selling your stuff
When most people think of starting a business they think of selling their own stuff. Here are some of the ways that people sell their own stuff online:
- Selling products
When I started out online my intention was to create educational software and sell it online. Like myself, most people that start a business online start off with the idea of selling a product. Almost every product imaginable can be sold online. Arguably, the easiest to create are information products.
- Selling Services/Freelancing
One of the quickest ways to start making money online is by selling your services. You call sell all kinds of services online. Some of the more common online services being sold are web design, freelance writing, coaching/teaching, virtual assistants, copywriting, traffic generation, and software development.
Domaining is essentially the process of buying and selling domains. While I own quite a few domains, most of them were bought with the purpose of developing them at some point in time. Although, I would be willing to sell some of them. For example, when John Reese bought trafficjam.com I wish he had contacted me about buying one of my domains blogtrafficjam.com, since I am not sure I will develop the idea I had for it when I bought it several years ago.
- Website Flipping
Website flipping is a very tempting business model to me. Flipping websites is a lot like flipping houses. You buy a website with the sole purpose of making it better so that you can turn around sell it. Much like house flipping, you should buy a website with good potential that is not properly monetized and/or not properly designed and marketed. After “rehabbing” the website, you can sell it at a much higher price. This process sounds like fun to me, except that I would have a hard time parting with the site after fixing it. I am more likely to buy a website, fix it up, and keep it for the residual income.
There are other ways to make money selling your own stuff, but the ones listed above are the most common.
Way #2 – Making money selling other people’s stuff
- Affiliate Marketing
Affiliate marketing is one of the best ways to make money online, and I will be discussing it in much more detail in a future series (or a free mini-course). Essentially, affiliate marketing is revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby affiliates(publisher/sales people) are paid based on performance measures, typically in the form of sales, clicks, registrations, or a combination of methods. In layman’s terms, it means you get a percentage of a sale when you sell someone else’s stuff or cause someone to take an action that might sell someone else’s stuff. It is currently my primary method of making money online.
- Advertising Income
Many websites make money by selling advertising space on their site. This is most commonly done on content sites. Advertising income can also be gained through other methods like selling ad space on website templates and selling ad space in newsletters.
- Drop Shipping
Drop shipping is a technique where you sell products from one or more suppliers who take care of shipping the products directly to the customer. All you do is take the order and get the money from the customer, then you send the order details and and part of the money that you charge to the supplier. You make profit on the difference between the suppliers price (including shipping) and the price you charge the customer. This is essentially running a wholesale business without the inventory, although you will usually pay somewhere between true wholesale and retail prices for the goods. I have seen a lot of people run drop shipping businesses on ebay.
- Retail commerce
Retail commerce is where you buy products at wholesale prices from wholesale distributors, carry an inventory and turn around and sell said products. Many of the ecommerce shops you see are doing this. This model is similar to drop shipping. The advantage of this method is that you can make a higher profit margin then with drop shipping, the disadvantage is that you store the inventory and you handle the details of shipping the products.
These are the most common methods for selling other people’s stuff online, although certainly not the only ones.
Way # 3 – Getting Paid To Do Something
- Paid to
sites (Paid to surf, Paid to take surveys, etc.)
With “paid to” sites you can make a little extra money online every month. You can’t really use these sites to make a living online (at least not that I’m aware of), so I won’t be devoting more space to them here. If you’re interested in a little extra cash, and this method appeals to you, there is plenty of information available on the internet. And if you ARE making a living from these sites, and you’d be interested in writing a series on the topic, contact me.
As you are considering how YOU want to make big money online, this list should prove a good starting place . In my next post in the getting started series, I will be wrapping up with a list of resources to help you continue your quest to make money online.
August 20, 2008
I have been meaning to write about this topic and was reminded of it recently when I read Shai’s post last week called, “Kontera: In-Text Advertising“.
At the end of the post, Shai asked:
“...do you think Kontera is something you’ll be interested in using on your blog or site? Why or why not?”
Here is my answer:
I have played around with Kontera ads on some of our blogs and I know from that experience that some people don’t like to see them on a website, while some people do like to see them on a website. Why is that?
Why are there so many mixed opinions on Kontera In-text Ads?
I can tell you why. In general, I have found that the people who don’t like them are the people who see them on “make money online” blogs and on tech blogs. At first I thought the problem was that tech savvy people don’t like them. While that may be true, I think a bigger reason that they don’t like Kontera ads may come down to the fact that the ads just aren’t targeted well on non-product related blogs.
On the other hand, I have put Kontera ads on product related blogs and most of the ads are relevant and help people find things they are looking for.
So, when should you use Kontera ads on your blog or website?
I don’t recommend using them on blogs or websites where there is a focus on information (news sites, “how to” sites, etc.). I do recommend using them on non-technical product type sites, or on “how to” sites that make mention of a lot of products in the text of the articles (like a recipe site).
What do you think about in-text advertising? Would you ever use in text advertising like Kontera on a site?
July 8, 2008
Do you ever wonder why it is that you have 500 or 1000, or even 5000 subscribers to your RSS feed and thousands of visitors per month… yet you barely make any money from your blog, if any at all?
The reason is simple…
You have the wrong kind of traffic coming to your blog (or website)!
Most make money online bloggers write post after post aimed at other bloggers and internet marketers, and they try to get as many readers as possible through social websites and other things like that. However, this is not a very good strategy if you really want to make money from your blog.
The people you are targeting with your blog posts are the exact same people who are doing the same things you are trying to make money online and they are definitely not the ones who are going to click on your ads or buy your recommended products. They know what Adsense ads are and they are probably promoting the same products you are on their blogs. So why would they take any action that will make you money? They won’t!
If you really want to make money online then most of your traffic needs to come from search engines because the average person doing a search won’t have a clue what Adsense is so they will gladly click on your ads. They also don’t know what an affiliate link is so they will buy products through your affiliate link if it’s going to help them make money online.
So what do you need to do?
Stop wasting all your time getting traffic through social sites and writing your posts aimed at other bloggers in the same niche as you!
You need to start getting keyword rich inbound links with the sole intent of ranking highly on the search engines (specifically Google) so you can start getting traffic from searches. Let’s say, for instance that you want to rank highly for “how to make money online” then you need to start acquiring backlinks with that as the link text and variations of it.
Want to know what kinds of inbound links you should be getting to maximize your search engine rankings? Read my recent post on finding the perfect backlink. And read Ryan’s recent post on the subject: What Links Can You Point at Your Web Site?
You should also do some keyword research on all the various searches related to your niche and start writing some posts about the different topics that are being searched so you can get rankings for lots of long-tail keywords. The traffic you get from those posts will start adding up and can turn into a lot of visitors and a lot of money!
Getting traffic that actually makes you money isn’t rocket science, it’s really quite easy. All it takes is the discipline on your part to build backlinks and write specific keyword rich posts.
June 14, 2008
I wanted to let you know about this FANTASTIC deal I recently learned about.
WordTracker is now offering a free 7 day trial. That is really cool!
I occasionally use WordTracker for keyword research, because it can give you a lot of excellent information quickly. I will definitely take advantage of the free trial to find some good keywords to target on my next site.
If you have ever considered using WordTracker, then I recommend that you click here to try it out for free.
PS. Mom and baby are doing well and I expect to get back to a regular blogging schedule in July.