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Building Your Small Business

Written by Trent Brownrigg  · October 4, 2012

If your dream is to start a business, you most likely have plans to see it grow into something larger. After all, no one starts a business in their basement expecting it to stay there forever. If you want to grow your business, there are several things you should be doing from the very beginning in an effort to ensure growth and plan for the future.

Review Finances

The first thing you need to examine is where your money is going and how the most money is made through your business. You should take great care to identify and avoid the pitfalls that can result in profit loss. This can be anything from the materials used in production to product theft, be it from customers or employees. In turn, you should put as much emphasis as possible on the activities that bring the most money to your business.

Decide How to Measure Success

Whether you’re looking to ensure profitability or simply cut expenses, you need to plan and do so in a way that can be measured as time passes. If you fail to meet your goals, you will know that you need to adjust your production or spending in order to meet this criteria. This means that you should be identifying specific goals as opposed to general “decrease production” or “make more money” type goals.

Know the Condition of Your Industry

A key step towards building your business is having a solid knowledge of both the history and current climate of your business. You should be in tuned to what your competition is doing and, to a certain extent, how they are doing it. If they are successful, take steps to emulate them where possible while avoiding the areas where they may be lacking. Success is business is about adaptation and staying ahead of you competition, so you should always be on the lookout for original ideas to improve your customer experience and bottom line.

Know Your Customers

Your customers are what drives your business. This is common knowledge among the most successful businessmen in the country a quick look at Charles E Phillips CEO profile shows that he has risen through the ranks of several different companies because of a desire to give the customer what they want. You should be looking for direct interaction with your clients whenever possible, be it surveys, panels or any way you can imagine to improve their experience.

Your business is as large as your dreams, and using the above tips will go a long way towards building your future success.


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Comments

One Response to “Building Your Small Business”

  1. Chimezirim Odimba on November 14th, 2012 1:43 pm

    I agree with you that it is very important that you know your customers. You can’t sell to everyone out there. You just have to find out who your ideal customer is and make sure all your marketing messages are tailored to meet their needs.





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