The Importance of SEO In Online Reputation Management
Written by Trent Brownrigg · June 14, 2012
Search engine optimization (SEO) is a useful method of writing and web design which can have a dramatic impact on more than just a website’s rankings among search engine results. As the integration of the worldwide web into everyday life for consumers and voters has broadened over the years, it has become easier for people to malign the online reputation of various individuals. As a result, people who have suffered attacks on their character have used the Internet to defend themselves through online reputation management.
Why Is Online Reputation Management Necessary?
Due to the unenforceability of libel and slander laws in the lawless environment of the online world, it is easy to create a website dedicated to harming the reputation of any one with whom you disagree. It is even easier to simply place a comment or a series of comments on a forum or message board which confuse people about the character and motives of a particular person.
Prior to the Internet, it mattered very little of a few people spoke harshly about someone in their own private circles. However, it is very easy for a few careless comments made on a public forum to go viral and suddenly get repeated all over the web. This does more than just cause hurt feelings. It can have a drastic effect on the injured person’s livelihood and business. When it affects the owner of a large corporation, it can damage the earning power of thousands of employees as well.
How to Remedy the Situation
People who find their reputation under attack have a range of options available to defend themselves. They can create their own blogs or websites dedicated to asserting their honesty, reliability or whatever character trait has suffered damage. Maintenance of a presence in social media forums is also important.
Many individuals choose to hire writers or firms of writers to accomplish this for them. These writers use SEO techniques to create websites that dominate the rankings of any search for an individual’s name. The websites need only to contain neutral or positive information about the client. As long as a sufficient number of them are created and they appeal to search engines properly, they will shove negative postings so far down in the page rankings that they will never be found. Such writers also visit blogs and other forums to respond positively to negative comments made about their client.
Guest post written by Barry Woolley, a social media expert dedicated in writing articles related to social media, internet marketing, online reputation management, blogging and other internet related topics. He always wanted to share his knowledge with people interested in the same field.