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Google AdWords Quality Score – How To Improve It

Written by Trent Brownrigg  · May 30, 2012

Improving Google AdWords quality Score is one of the ways through which you can ensure that your Ads perform better. Remember that the aim of Google is to produce search results that are relevant to the queries that the users use when searching for information online. Because of this, your Ads and the keywords that you choose are only likely to be found if they fall within the category that Google presumes that their users are looking for. In order to increase your fortunes through AdWords, you have to structure the words in such a way that they are most relevant to the Ads.

The following quote from the Google AdWords help centre explains Quality Score:

“The AdWords system calculates a Quality Score for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).”

The Google AdWords Quality Score illustrated here, exemplifies the importance of various factors which influence the effectiveness of any PPC campaign. These factors are not always weighted equally and differ depending on the account or campaign. Much of the Google AdWords Quality Score model is logical application of basic concepts such as “relevance” and can therefore be applied to other PPC platforms such as Yahoo!

Many people whose Ads do not perform better fail to understand the reason behind it even after they work so hard to make things better. The answer to their questions is simple; improve the quality if your AdWords and everything will be fine. However, not everyone knows what is required in order to make the situation better. Here are some of the most important things that you can do to improve Google AdWords quality score.

Be Relevant

Using key words that are most relevant to what the users are looking for will tell Google that you are closely related to the solutions. For example, if you have the words in your URL or title of your Ads, you can be sure that Google will be attaching the words to it. You can go ahead and make it more relevant by including it in meta descriptions and All the headers. Having the words will automatically send a message to Google algorithm that your page is relevant to the specific words and is therefore likely to improve your score and in turn, make you more successful in your efforts to make an income through this method.

Work On Your Click Through Rate

Click through rate is the rate at which people click and find your Ads through links. When there are many people clicking through to your Ads, you can be sure that Google will identify it as being more relevant to what the users are seeking. They will be satisfied that you have the answers to the questions that the users are looking for and will therefore improve the quality. This is likely to increase your quality. In fact, if you can work on your click through rate and get many people to your site, it will be your best way of improving Google AdWords Quality score.

There are many ways through which you can work on your click through rate to make it better. For example, you can use any method that you think will make your Ad to stand out from the rest. It could be using punctuations such as question marks to ensure that the headings of the Ad sounds like a question or just including anything that you like.

Do Away With Non productive Keywords

You can only be successful if you choose key words that produce results. There is no point in insisting to work with those that cannot appeal to the people you are directing them to and which are adding no value to your site. Unfortunately, many people stick with unproductive keywords because they think that they one day will turn around their fortunes. However, this is not always that case because many of such people often end up struggling to improve the quality of their AdWords. Some of the key words can create an impression on people but end up producing nothing. The problem that comes with keeping them is that they reduce your click through rate.

Use Outbound Links That Are Relevant

When you include an outbound link on the landing page of your Ad, make sure that it links to a websites that is reputed. For instance, you can choose to link to websites that are known to offer accurate information about that specific Ad. By linking to an article on such sites, Google algorithm will know that you have more information for the users. This is one of the little tricks that you can easily use to improve Google AdWords quality score without having to work too hard for it. Remember than the score improves, your Cost Per Click reduces.

Guest Post By:

Ivan Dimitrijevic is an Senior SEO/SEM/Social Media Consultant, contributing to many blogs, including Dejan SEM Australia – Advanced Search Engine Marketing Solutions, writing about various Google Advertising and SEM features.


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