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5 Ways to Increase Ecommerce Conversion Rates

Written by Trent Brownrigg  · February 23, 2012

There are several ways to increase the number of actions that the visitors to your ecommerce website take. The following will discuss some of the best ways. There is strong evidence to show that these techniques work and are very likely to help increase conversion rates of your online business website.

1) Offer Live Chat

Live chat allows the opportunity to provide good customer service. It is the equivalent of approaching a customer in a store and asking, “Can I help you?” Live chat is personalized and makes it easy for customers to ask any questions they have about your ecommerce products. Providing a live chat service has been shown to consistently result in a significantly higher conversion rate compared to providing other support channels, such as email. Some online commerce websites have reported increased conversion rates of as much as ten times, as a result of live chat implementation.

2) Publish Amazing Content

Providing quality and useful content is great for users and help tremendously for SEO. Users are more likely to take action if they can see that you have strong content to offer. Search engine are looking for unique and quality content to differentiate your site from others. This content can be in the form of user reviews, ratings and blogs. This content should aim for quality rather than quantity and it should be considered a resource that people want to keep coming back to. This helps to develop a following and establishes you as an authority. This increases the trust from your audience and directly leads to conversions.

3) Email Marketing

Even though email isn’t the newest or trendiest form of reaching out, it can be the strongest. Email marketing just works. This is because your subscribers are your targeted audience and they are on your list because they are already interested in what you are offering. There are a number of ways to maximize your email marketing effectiveness. Email frequently keeps you in your audience’s mind and keeps the communication flowing. Write great content in your emails and make it as interesting to read as possible. Offer a promotion to provide the incentive to make a purchase. Offer a gift or something for free. This makes your audience take notice of your and arouses attention. Email marketing has been reported time and time again to increase conversion rates for ecommerce stores.

4) Offer Internal Search

Offering search functionality within a website increases conversion rates. This is because search makes it easier for customers to find what they are looking for rather than navigating through predefined categories which users usually aren’t familiar with. Internal search also allows you to analyze if there are particular products that customers are searching for. This provides the opportunity to shift the most searched for products to a more prominent position. If there are many searches for products that you don’t offer, this could be strong indication of which products you should potentially be offering.

5) Beautiful Web Design

If the investment is made to create a professional looking web design, visitors are more likely to convert for online commerce sites. Just like a physical store, if a website is cluttered and unclear your audience will be turned off. Visual design reflects quality and users are more likely to trust the website as being professional and trustworthy. Traditional marketing, online marketing and other techniques used to convert visitors will not be as effective without strong visual design of your website. This is a very important aspect of your business and your visitors will quickly judge your business based on how the website pages look.

Guest post by written by Mitchel Xavier, an expert in Magento Commerce and provides web design services for e-commerce businesses in Sydney, Australia.

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One Response to “5 Ways to Increase Ecommerce Conversion Rates”

  1. Jack on March 5th, 2012 9:35 am

    Hi Trent,

    I totally agree with you on email marketing, and how it can help boost your conversion rates. Even if your visitors don’t buy at your site, they can opt-in to your list and become a prospect which you can turn into a customer later on. Having a catchy subject line and showing a personal sending name from a company really helps with email open rates.