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Is Working from Home the Easy Way Out?

September 29, 2012

The daily grind of full-time employment can become tedious very quickly. Aside from having to spend time away from family and more satisfying interests, waking up early, commuting, and dealing with distractions in the office can take their toll.

Telecommuting is becoming more commonplace, as many companies allow employees, contractors, and freelancers to work remotely. For many, it’s a way to bail out from office politics. Working at home has several perks, but its few drawbacks affect some people more than others.

Benefits of Setting up a Home Office

Being at home immediately eliminates the distractions in the office that impose on your work time. Annoying co-workers are non-existent, so you don’t have to worry about being social when needing to concentrate, or having your reputation put on the line by nosy workers.

Whether you assist in sales for a retail business, or provide writing services for an SEO company, you are usually free to work on your own time. There isn’t a boss to look over your shoulder or determine when a good time to take a break would be. If you’re tired, you can just stop for a while, or take a walk around the block.

Commuting time is cut out, allowing wasted hours on the train or in the car to be set aside for work or extra sleep. If waking up early just seems unbearable, then this setup could be great for you. There’s no dreading the ride home after a hard day working for the boss.

Financial Benefits

You also save financially on travel expenses, including for gas and bus or train fare. Slacks, shirts, and shoes worn at the office are not a concern when you work at home, so you also don’t have to buy these or deal with the discomfort.

If you are at home, you also save on rent for a separate office, while expenses such as telephone bills can be cut down as the same phone line can be used for domestic and business purposes. By filing the expenses that do come up, you can also save on taxes. Deductions can include phone and Internet bills, computer software, and supplies such as printer paper and ink.

Disadvantages

Settling on the opportunity to work from home, just because it seems like an easy way out, is the wrong attitude from the start. For some people, it can be hard to set their own schedule, and distractions like contacting friends, browsing the Internet, and household chores can interfere. There is also less socialization, so some effort in networking is required to maintain interaction with others.

Responsibility is up to you; nobody is going to remind you when to start working or file taxes ― a must if you run a business. Relationships and other stresses at home can contribute to distractions from work. If you can manage the few downsides, however, then working from home has many advantages over traveling to a job.

Guest Poster Byline: Michelle is a Content Specialist and Blogger with a passion for the Internet, specifically social media and blogging. She loves how social media connects people across the globe, and appreciates that blogging gives her the opportunity to voice her thoughts and share advice with an unlimited audience.

How To Implement Online Video SEO

September 19, 2012

Video Transcript…

Welcome to the online video masterclass. Today we”ll be looking at a hot video topic; implementing video SEO.

1. Use Keyword Specific Titles:

Just like if you were creating a landing page for a website or writing an article, your videos need to have clear and specific titles. Having your content correctly titled will make the search engine Gods smile fondly upon it. The last thing you want is to create content that can’t be found because of a poor title. Every online video you upload needs to be titled appropriately to give it a strong chance of popping up in both Google and YouTube Page 1 searches.

2. Optimize Your Online Video Descriptions:

Descriptions are an essential piece of the video SEO puzzle that must be optimized. Always put your website URL on the first line of your videos descriptions. This will help to improve conversion rates and give your website a little bit of link juice. Use all the text space available in your descriptions to tie in your keywords and phrases to your videos content. By doing so, you can make your online videos as search friendly as possible.

3. Use Keywords As Tags:

Given YouTube is the number two search engine and owned by Google you want to be on as good terms with it as you can. Tags are one way to do so. Tagging your videos with your keywords and words relevant to your niche will help to link your online video to other videos in the same field, which will increase its chances of being seen. Beware though, YouTube is pretty strict on Tags, try to switch them up from video to video and only use a few of them at a time in order to avoid the Spambots.

4. Use Closed Captions:

Transcripts and Closed Captions are very unused in online video and need to be optimized. Closed Captions and Transcripts in practice function as subtitles for any users with hearing impairments. However, in online marketing terms they provide great SEO benefit. Google and YouTube search through the text in these Transcripts allowing you to optimize them for your keywords and phrases. This will help your content appear higher in the search results.

5. Generate Social Activity:

Whether your hosting your video on Vimeo or YouTube you will have a user account and so will the majority of the audiences visiting the site. Generating activity amongst users on your online video content will help to boost your favour with the search engines. In pretty much every social media the users with the most views, friends, subscribers, likes, comments etc are always going to be top contenders in search results and the same principle goes for the activity on your online videos.

6. Refresh Your Video Content:

Update your old content regularly. By keeping your content updated you’ll be seen far more favourably in the eyes of the online video search engines. This in turn will help you get your content more views and let it stand a better chance at generating a better conversion rate as a result.

7. Use Your Channel To Its Full Potential:

If you’re on a site like YouTube you have a whole Channel at your disposal, not just your video. You can brand your Channel, include your URL, keywords, key phrases, provide calls to action and prompt connections to your social medias. Having a well branded Channel will work in the same way as your website, making your content seem more credible and trustworthy, which will help to generate conversion, content shares and more online activity.

8. Share & Connect On Social Media:

Video sharing sites are fantastically compatible with social media sites. They offer great ways of sharing content to wider audiences and help to promote not only your online video, but interaction with it. Ensure you’re videos are being shared on Facebook, Twitter, LinkedIn, Blogs and Tumblr. Google search now scans such sites for links and content giving your online videos a higher chance of appearing on Page 1 in the search results.

9. Use Sitemaps:

A sitemap is the best way of letting Google know where your online video content is. If you’re using embedded video from Bitsontherun, Brightcove or a Vimeo or YouTube video you’ll need to include a sitemap. It’s a common misconception that YouTube videos are automatically sitemapped to Google in their embed code. Sitemaps are a great SEO boost if you’re not using video sharing sites and merely want to use the content on your landing pages for your website visitors to see.

10. Use All Video Sharing Sites:

Everyone has a favourite video sharing site for watching or uploading content. YouTube is an obvious choice due to its sheer popularity, but getting your content, keywords and URL on all video sharing sites can be a great SEO boost. Check out underrated sharing sites like Daily Motion and Viddler and make sure you follow all the rules of the above on every one of your online videos. A website you can get SEO value from and generate traffic from is never a prospect to turn your nose up at.

That’s it for today’s online video masterclass. Be sure to share your knowledge and your thoughts in the comments section below.

About The Author:
Andy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.

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