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5 Ways to Monetize Your Blog

Written by Trent Brownrigg  · October 14, 2011

When it comes to making money with your blog, monetizing your blog is an important part of it. Some bloggers monetize their blog the day they publish their first post and others monetize their blog when they have established the blog and have a steady stream of traffic coming in everyday. But, no matter which group of bloggers you belong to, sooner or later, you have to think about monetizing your blog. Thankfully, when it comes to making money with your blog, there are a few good options.

Here are 5 ways to monetize your blog:

1) Pay Per Click (PPC)

PPC is one of the most popular ways to make money with a blog and Google Adsense is the most popular PPC network that bloggers use. As the name “pay per click” suggests, you get paid each time someone clicks on ads displayed on your blog. The amount of money you can make with each click depends on a few different factors, the most important one being the importance of the topic and the keyword. For instance, Keywords related to finance like credit, mortgage and home loan are some of the highest paying keywords.

PPC advertising networks like Adsense and Bidvertiser, use a smart technology that displays laser targeted ads based on the content of your page. So, if your blog is about food, you won’t see finance related ads displayed on your blog, it will be ads about food and cooking.

2) Cost Per 1000 Impressions (CPM)

With CPM you get paid per impression, usually a few cents per impression. The good thing about CPM is that no one has to click on your ads for you to get paid, the bad news is that most of the time you get paid only a few cents per thousand impression. So, CPM would work much better on blogs with high amounts of traffic.

However, you can still benefit from CPM even if you don’t get much traffic and views. Usually ad networks allow CPM to be used in conjunction with other kinds of ads like PPC ads. Since PPC pays per click, you could place PPC ads above fold and above or under your individual posts, and place your CPM ads on less prominent parts of your blog, where they won’t replace the PPC ads, but you will still get impressions on them. One of the most well-known CPM ad networks is AdBrite.

3) Cost Per Action (CPA)

CPA is self explanatory. Its a method of advertising where in order for publisher (you, the blog owner) to get paid, the visitors has to click on the ad and take the necessary action that is required by the advertisers. These “action”s could be as simple as submitting an email address, registering for a website or subscribing for a free newsletter, to purchasing a product or opting in for a paid service. The most popular kinds of CPA ads are 125×125 ads that are usually placed in the left or right side (side bar) of the blog.

Of course, the commission you receive for each valid transactions, depends on the individual ad and the kind of action it requires. Usually ads that ask visitors to purchase a product or pay for a service pay much higher than ads that ask for free sign-ups and entering basic information such as name and email address. But either way, CPA ads pay a lot more than PPC or CPM ads. Amazon Associates, ClickBank and Commission Junction are some of the biggest CPA advertising networks.

4) In-text Advertising

This is one of the newest kinds of blog monetization methods. There is no need to set aside space on your blog to place ads. With In-text advertising specific keywords within the text of your content are matched with ads, turning those keywords into underlined or double underlined words. In text advertising works the same way as CPC. You get paid every time someone clicks on the ad.

In-text advertising is not for every blog. It really depends on the audience and the topic of the blog and sometimes even the structure of the blog.The key to using in-text advertising successfully is moderation. Don’t set your option to having 1 ad in each sentence, its a big turn off. A few in text ads in each post is plenty. Kontera is one of the biggest In-Text advertising companies out there.

5) Text Links

Text links (I call them affiliate links) are basically links that point to another site. Text links direct visitors from your blog to someone else’s blog or website. When it comes to getting paid, Text links work differently than other methods, meaning the pay is based on the popularity of your blog. The more popular your blog is, the more money you get. Text-Link-Ads and Link Worth are two of the most famous text link advertising companies.

These are some of the most popular and easy ways you could monetize your blog. However, when it comes to blog monetization, there is no one method that could work for every blog and every blogger. That is why you need to do your own research. Experiment with different types of monetization methods, and try different things with each method.

For example, if you use PPC, move your ad blocks around on your page and keep track of the results. Doing so enables you to find out which kind of ad block (color, size, etc) in which spot on your page gives you the best results, thus allowing you to make more money from your blog.

This is a guest post written by Satrap of

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12 Responses to “5 Ways to Monetize Your Blog”

  1. Joey G. on October 26th, 2011 3:27 pm

    I am new to monetizing blogs. Thanks for all this info its really helpful.

  2. Marzan Chowdhury on October 30th, 2011 7:02 am

    Thanks for all tips. I didnt had much info about monetizing until i read this. I hope it boosts my revenue

  3. Gina Reedy on November 5th, 2011 10:05 am

    Could also use clickbank ads.

  4. Franck Silvestre on November 8th, 2011 1:57 am

    I only use affiliate links (text links) to make money from my blog. What I do is pretty straightforward. I target a keyword for a given product, and then, I write a post about this product. If it is a product I know, I write review sometimes.

    Franck Silvestre

  5. Gareth Morgan on December 7th, 2011 5:50 pm

    5 great tips Trent. People think I’m crazy for not monetizing my movie blog better but I want to get far more content on there first. My make money online blog isn’t monetized too well either but that’s because I don’t want to ruin my layout heh!

  6. Nazmul Alam on December 14th, 2011 2:47 pm

    Five valuable and nice way to monetize a blog. Trent you did a nice job. Thanks for sharing the useful information.

  7. Robert on January 8th, 2012 5:03 am

    I think, the easiest and quickest way to make (a little bit of) money with a blog is by displaying Google AdSense ads. However, in order to generate a nice income you need a lot of traffic – and that’s the tricky part.

  8. michelle daisey on January 11th, 2012 3:38 am

    @ robert : i think adsense it could still be a great opportunity to monetize your web site but you MUST have a huge traffic for it

  9. beth on January 16th, 2012 5:03 pm

    Yeah, I think using adsense for a blog that has various different topics would be good. However, if you blog regularly about the same niche topic, then you could monetize with products or services that offer an affiliate program.

  10. Paul Friar on February 10th, 2012 10:02 am

    I really must start to monetize my blog.
    I agree that Google Adsense would be one good way to start making money with a blog, but then there are so many other sites you can use to generate an income with (like using CJ, Amazon, Shareasale etc.) through your blog it can be a little confusing in the early days.
    Im surprised how much time has gone by since I started my blog, yet its only now that I am really seriously looking into the subject of monetizing it. I too easily get distracted with the next area of online marketing.
    (Recently I have been distracted by creating a browser favourites list backup of websites that make money – but I guess thats another matter!)
    Thanks for the educational post.

  11. Jay on February 23rd, 2012 7:21 pm

    Nice post, but I noticed that you didn’t mention affiliate programs. Do you prefer contextual ads over affiliate marketing?

  12. Alex on February 27th, 2012 6:47 am

    I totally agree that Google AdSense Pay Per Click (PPC) program is the best way to make money online. It does provide a steady monthly income.