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How To Set Up A Business Blog

Written by Trent Brownrigg  · July 7, 2011

It’s easy to build a blog that will improve customer relationships and generate goodwill for your business. A well-designed business blog keeps your current customers engaged while allowing new clients to get acquainted with your company. Following a few simple tips, you can set up a blog that will be a powerful marketing tool for your business.

Here’s how to set up a business blog that will serve your company well…

Put It In The Right Place

If your company already has a website, make the blog part of your existing website. It should be a menu choice that’s easy for any visitor to find.

If your company doesn’t have a website, choose a domain name for your blog that’s as close to your company name as possible or includes your industry’s primary keywords.

Start With A Simple Design

Most companies power their blogs with WordPress, a blogging platform that many hosting companies will set up for you. Thousands of pre-designed WordPress themes are available, and one of them will likely work for your blog.

Blogs linked to an existing website should echo the colors and design of the site, but stand-alone blogs usually benefit from starting with a simple design. Make changes as your readership grows and you need for more features.

Pack Your Business Blog With Value

Before you tell anyone about the blog, pack it with useful articles so visitors will find good content even on their first visit. Post perhaps a dozen articles before you promote your blog, then keep posting new content at least once a week. Many experts recommend two or three posts each week.

Be sure to include coupons, exclusive offers and other deals along with meaningful content that supports your business goals.

Promote Your Blog At Every Opportunity

If you pay attention to search engine optimization techniques, Google and other search engines will bring traffic to your site, but that doesn’t mean you can neglect other means of promotion.

To get current customers reading your blog, make sure you point out during every customer contact the special offers and unique content available only to blog readers.

To bring new customers to your blog, include a mention of it in all your print and online advertising. Every time a customer sees or hears your company’s name, make sure your blog address is there along with it.

Now that you know more about how to set up a business blog, there’s no reason to delay any longer.

Blogs are powerful promotional and informational tools. Every moment your company is without one, you’re potentially losing money.

Guest post written by Nisha Sandhu who is an editor at the merchant account forum, and has been working with them for 2 years now. Nisha also loves to write and give online business advice to new and growing businesses.

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11 Responses to “How To Set Up A Business Blog”

  1. Lisa on July 10th, 2011 1:10 am

    Carefully choose your domain. I agree, it’s safe to start with a simple design. Your blogs should really speak about you, your services as well as your visions. Be friendly with other bloggers too!:)

  2. Lauren on July 11th, 2011 1:41 am

    It’s also important to build and establish your blog’s brand along the process, through interactions and relationships with related blogs and industry leaders, as this can help your blog’s growth in so many ways, particularly in building a strong following for your blog and ranking for keywords through natural links.

  3. Arup on July 12th, 2011 12:33 am

    Nice post. But the main thing is to add quality content on a regular basis. Try to post at least one article a day and build some backlinks.

  4. Bas on July 24th, 2011 3:39 pm

    I agree choose your domain wisely and when you can put your main keyword in the domain, very important for seo optimizing and with wordpress these day everyone can build a great looking website.

  5. Rafael Santana on July 28th, 2011 12:16 pm

    Very informative. A blog needs weekly maintenance, add new valuable content for your readers. So they can keep on visiting your site. They will see your blog as a place were they can get help, and also they will advertise your site, because of this.

  6. Alexander Chapman on July 31st, 2011 11:21 am

    I love your article how to start a business if it comes to blogging. Very useful for beginners. Keep up the good work ūüôā

  7. Eddie Gear on August 7th, 2011 7:54 am

    Good Job Trent , I like some of the info your sharing here, Every blogger who is wanting to make money online would like this article.

  8. John D on August 13th, 2011 4:44 am

    I think business blogs are pretty important, for many companies its only way to generate interesting fresh content.

  9. Markus on August 13th, 2011 6:38 am

    I like to create mini niche blogs that link to my main website to help improve search engine rankings and to get more direct traffic from these small blogs. I use free blog patforms like Blogger to do this.

  10. Tiffani on August 13th, 2011 8:51 am

    Great information! I use and love wordpress myself. Everyone trying to start their online business should read this article!

  11. Pauline on November 30th, 2011 1:16 am

    I visited your site first time today, I totally agree entrepreneurs should embrace blogging as soon as they launch their services or products to compliment whatever marketing strategies they are employing to promote themselves.