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5 Factors That Influence the Success of Your Affiliate Program

Written by Trent Brownrigg  · June 24, 2011

Affiliate marketing is probably one of the most popular forms of advertisement today. That is because you do not need any money down to advertise; you just need to be able to prove that your product is worth that website owners time and before you know it, you will have sites clamoring to promote your products.

When using affiliate marketing to get ahead in the business world online, you need to make sure that you are aware of the issues at hand. Like everything else, there are a few problems that could occur when using this type of marketing.

#1 Traffic

One of the most common issues with any of the online money making ideas is not having enough traffic. When you work hard to build up your landing page and marketing strategies, you may be disappointed to see that there is hardly any traffic to the site at all. First focus on getting those few people to your site – through search engines or partnering with other sites, and then build on your success.

Once you see that traffic is coming in on a regular basis, you may think that your job is done and you no longer need to worry about it. That is not true. Getting comfortable with your current amount of traffic is the worse thing you can do. When running your own business and promoting products, the more traffic there is, the better it is.

Keep traffic coming in from all directions. Work hard on all major search engines and networks including social media sites. The more areas you can announce your product in, the better you will be. There is always another site that you can promote on. Finding it is not a problem either. You can always do a search and get different results every time.

#2 Pricing

You will need to rethink your prices. You may have them too high and no one can afford them. The same goes for prices that are too low. You won’t make enough money and people may be skeptical and think you are scamming them. Do your research and compare pricing. Be competitive but make money as well.

You can adjust your pricing on occasion so you can always have a competitive price list. Giving the potential affiliate a choice of pricing can make a difference because it puts them in control.

#3 Keywords

Keywords are very important in promoting a business today. If you don’t use good keywords you will not have enough traffic. Do your research and change the keywords a little to promote a product. This can generate more traffic and it can create more money for you. There are several online tools that you can use to help you come up with the right keywords based on the product that you are promoting or the focus of the product.

#4 Put it in words

Another issue is believing in the product that you are offering. If you don’t believe in your product then no one else will either. You need to offer the passion behind the products and people will begin to take you serious. Use the product, take pictures of you using the product, do a before and after picture, blog about it every day, hire a few people to also test the product for you and write a review.

#5 The focus

Losing the focus on the quality is a BIG problem. It takes continuous effort on your part to keep the quality high on your site. When quality is no longer a priority, traffic will decrease. You will need to work even harder to build up your traffic again. This can take time and you can lose money.

Regardless of how much money and time you have to spend on a product, you can use affiliate marketing to help you promote it. As long as you work hard to make it a success, anything is possible.

This is a guest post by Mary Mack. She is a contributing author at the site gradmoneymatters.com and loves to write about money making ideas.


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Comments

7 Responses to “5 Factors That Influence the Success of Your Affiliate Program”

  1. Jer Thomson on June 28th, 2011 1:04 am

    Excellent post. I do have to add something about traffic. While large numbers are great you want to focus your attention on targeted traffic rather then just the average bored surfer randomly browsing sites

  2. Lauren on June 29th, 2011 4:37 am

    Brilliant tips. Citations, referrals and reviews of the program from other reputable blogs can also impact its success, given that users these days are more aware of how our business works. Most users do research first about the product before really purchasing. So reaching out to bloggers is a really vital process when marketing and developing your product’s brand online.

  3. Kibibi Jett on July 2nd, 2011 3:09 pm

    These are great tips for affiliate marketing. Affiliate marketing, social media marketing, blogging, and youtube marketing go hand in hand. It does not matter whether you are a big business or a small business- you can succeed in affiliate marketing. I agree that you should not blatantly promote products unless you truly believe in them (and preferably have used them yourself).

  4. Xekeno on July 9th, 2011 1:54 pm

    Traffic is definitely important for your website business, because without it you’re not going to make any money. It’s like a store with no visitors!

    Key word research is definitely important and you can do a simple search by using google keywords tool. =)

    Great post, keep up the great work!

  5. Arup Basu on July 13th, 2011 7:24 am

    The best thing is to promote products which you have used yourself. If you are satisfied with it, it will be much easier for you to convince other people about the
    benefits.

  6. Tiffani on August 13th, 2011 8:33 am

    Excellent post. A few years ago I had started my first online business, I had a great product, I spent hours building an informative wesite and thought forsure that in no time I would be making tons of money. Well, at the time I had no idea about keywords, blogs, affiliate marketing. Needless to say that website business never made it. Great Tips!!

  7. Richard on September 4th, 2011 8:09 pm

    Hi,
    I totally agree that Traffic is the most important factor. Without traffic, you will not be able to test the conversin rate of your landing pages and making your affiliate program more ineffective. Mastering the way to generate massive traffic is definately a must for your online success.





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