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The True Importance of Building a List

Written by Trent Brownrigg  · June 1, 2011

We have heard the saying “Money is in the list” many times before, but for some reason a lot of affiliates and marketers still don’t realize how important building a list actually is.

I am not sure why affiliate marketers forget this crucial business building step, but list building should be your highest priority if you sell anything online. I don’t care if you are promoting a “how to build an igloo” ebook. Build that list of subscribers, or your business will not last very long.

For example, Google banned thousands of affiliates a while back from their Adwords program and those who weren’t capturing names and email addresses got left out in the cold. Their income dropped almost instantly and there was nothing they could do about it.

The fact is that it should be your highest priority to build a list of raving fans that read your emails. Sure you can make money online by simply driving traffic straight to an offer, but as soon as your traffic source stops producing clicks or your ads get disapproved, you are finished.

Let me give you some of the biggest key benefits of owning a highly responsive list of subscribers.

1. Traffic on Tap – Anytime you want to test out an offer or make some quick cash, you can simply load up your auto-responder with a promo email and click “send”. When that email hits people’s inboxes they click on your link and go to the offer. If you did a great job at preselling, they are going to buy whatever it is you recommended. What’s really important is that you no longer depend on other traffic sources for income. You basically own a traffic source that you can always count on without paying a dime for clicks it generates.

2. Joint Ventures – This is a huge benefit that most affiliate marketers forget about. If you have a highly responsive list, you can leverage it to sell your own products and services. When you promote someone else’s product and do a decent volume of sales for them, 98% of the time they will offer a reciprocal mailing for you. There is a reason why marketers with big lists make most of the money in the internet marketing niche.

3. Knowing What Your Market Wants – Use your list to find out what they want and sell it to them. You can use a service like and create a simple survey to send out to your subscribers. Ask them what they want or what they need help with. Then create a product or service based on the data you collected. Why guess what they want, when you can simply ask them and remove the risk of poor conversions completely from the picture?

4. Leverage – Don’t ever underestimate people on your list. Some of them might have successful businesses and could become your super affiliates. Imagine announcing your affiliate program to thousands of people with a single click of a button. You could literally overnight get your site flooded with traffic by leveraging your subscribers’ efforts. 1000 affiliates driving 100 clicks per day is better than one joint venture partner, who can send a limited number of clicks.

5. Be Viewed As An Expert – When you have a big audience, your opinion and message, which you send out matters. You could have a big impact on your niche market if you have the power to reach thousands of people with a click of a button. A lot of marketers do not know how to position themselves as experts. Build a list and eventually you won’t have to worry about that because of the instant social proof you can generate.

I think the above 5 key benefits make things very clear and why it’s absolutely crucial to put 100% of your effort into growing your subscriber base. I hope you now realize how powerful this actually is, and how it can take your business to a new level very quickly.

Your ultimate goal is to capture the attention of your market and have it at your disposal any time you want them to take your desired action.

This is a guest post written by Pawel Reszka, the founder of, a blog dedicated to making money online and internet marketing. Check out his blog is for some cool super affiliate tips.

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6 Responses to “The True Importance of Building a List”

  1. Jaime on June 1st, 2011 12:00 pm

    Very true! At first I actually didn’t understand “Money is in the list” but later on, as I got a deeper understanding of Internet Marketing, at last, I understood! Having a great list means easy money for me.

  2. J Wendz on June 5th, 2011 5:11 pm

    Great article, I agree with Jaime in saying that I didn’t really understand the “money is in the list” thing but I now do and internet marketing is that much easier for me now. Thanks, Cheers.

  3. Steve Balliett on June 6th, 2011 2:43 pm

    You’re absolutely right, Trent.

    After studying and learning the importance of “the list”, I finally got the “why” you need it.

    New marketers must have someone experienced explain this to them. This will set them up to succeed instead of fail.

    We all learn at different rates of speed of course.

  4. Michaell on June 9th, 2011 5:23 am

    List building is really important for the online marketers and I would like to thank Trent for describing the issue through your 5 keys.Informative article.

  5. Emmanuel Uduezue on June 20th, 2011 8:55 am

    Great Post!

    I agree that the best way to maintain consistent traffic to your site or blog is by building your own list. i have tried it and it worked great.

  6. John Carter on March 5th, 2012 7:59 am

    Great post. No doubt that list building is one of the most importent aspects in online marketing.