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5 Ways to Monetize Your Blog

October 14, 2011

When it comes to making money with your blog, monetizing your blog is an important part of it. Some bloggers monetize their blog the day they publish their first post and others monetize their blog when they have established the blog and have a steady stream of traffic coming in everyday. But, no matter which group of bloggers you belong to, sooner or later, you have to think about monetizing your blog. Thankfully, when it comes to making money with your blog, there are a few good options.

Here are 5 ways to monetize your blog:

1) Pay Per Click (PPC)

PPC is one of the most popular ways to make money with a blog and Google Adsense is the most popular PPC network that bloggers use. As the name “pay per click” suggests, you get paid each time someone clicks on ads displayed on your blog. The amount of money you can make with each click depends on a few different factors, the most important one being the importance of the topic and the keyword. For instance, Keywords related to finance like credit, mortgage and home loan are some of the highest paying keywords.

PPC advertising networks like Adsense and Bidvertiser, use a smart technology that displays laser targeted ads based on the content of your page. So, if your blog is about food, you won’t see finance related ads displayed on your blog, it will be ads about food and cooking.

2) Cost Per 1000 Impressions (CPM)

With CPM you get paid per impression, usually a few cents per impression. The good thing about CPM is that no one has to click on your ads for you to get paid, the bad news is that most of the time you get paid only a few cents per thousand impression. So, CPM would work much better on blogs with high amounts of traffic.

However, you can still benefit from CPM even if you don’t get much traffic and views. Usually ad networks allow CPM to be used in conjunction with other kinds of ads like PPC ads. Since PPC pays per click, you could place PPC ads above fold and above or under your individual posts, and place your CPM ads on less prominent parts of your blog, where they won’t replace the PPC ads, but you will still get impressions on them. One of the most well-known CPM ad networks is AdBrite.

3) Cost Per Action (CPA)

CPA is self explanatory. Its a method of advertising where in order for publisher (you, the blog owner) to get paid, the visitors has to click on the ad and take the necessary action that is required by the advertisers. These “action”s could be as simple as submitting an email address, registering for a website or subscribing for a free newsletter, to purchasing a product or opting in for a paid service. The most popular kinds of CPA ads are 125×125 ads that are usually placed in the left or right side (side bar) of the blog.

Of course, the commission you receive for each valid transactions, depends on the individual ad and the kind of action it requires. Usually ads that ask visitors to purchase a product or pay for a service pay much higher than ads that ask for free sign-ups and entering basic information such as name and email address. But either way, CPA ads pay a lot more than PPC or CPM ads. Amazon Associates, ClickBank and Commission Junction are some of the biggest CPA advertising networks.

4) In-text Advertising

This is one of the newest kinds of blog monetization methods. There is no need to set aside space on your blog to place ads. With In-text advertising specific keywords within the text of your content are matched with ads, turning those keywords into underlined or double underlined words. In text advertising works the same way as CPC. You get paid every time someone clicks on the ad.

In-text advertising is not for every blog. It really depends on the audience and the topic of the blog and sometimes even the structure of the blog.The key to using in-text advertising successfully is moderation. Don’t set your option to having 1 ad in each sentence, its a big turn off. A few in text ads in each post is plenty. Kontera is one of the biggest In-Text advertising companies out there.

5) Text Links

Text links (I call them affiliate links) are basically links that point to another site. Text links direct visitors from your blog to someone else’s blog or website. When it comes to getting paid, Text links work differently than other methods, meaning the pay is based on the popularity of your blog. The more popular your blog is, the more money you get. Text-Link-Ads and Link Worth are two of the most famous text link advertising companies.

These are some of the most popular and easy ways you could monetize your blog. However, when it comes to blog monetization, there is no one method that could work for every blog and every blogger. That is why you need to do your own research. Experiment with different types of monetization methods, and try different things with each method.

For example, if you use PPC, move your ad blocks around on your page and keep track of the results. Doing so enables you to find out which kind of ad block (color, size, etc) in which spot on your page gives you the best results, thus allowing you to make more money from your blog.

This is a guest post written by Satrap of http://www.blogstash.com

Benefits of Social Media Marketing – Will it Help Your Business Website?

October 11, 2011

We all know that every business organization needs to create a unique webpage to boost their business profit and be seen among a large number of online visitors. As there’s a lot of fuss surrounding social media these days, you too must take a jump onto this bandwagon if you haven’t yet. There are many social media websites where a large number of people socialize and also try to make profit out of them. Marketing your business website through social networking sites is an effective part of SEO and can have a good effect on your profits. Here are a few ways how…

  • Ascertains a brand and raises awareness: Since the majority of the population is visiting social media websites like Facebook, Twitter, and LinkedIn, you can also create your brand name by letting people know about your webpage. As these are the names of some authentic social networking websites, having a business profile on such sites will help boost your brand image and also raise the awareness among the people.
  • You may spy on your competitors: You can easily spy on your competitors by following them on Twitter or Facebook. You can easily see what the tools that they have up their sleeve are and that they’re using in order to keep an edge over others. You can adopt any methods you like that your competitors are using.
  • You can track your customers: Almost everyone nowadays uses websites like Twitter and Facebook and therefore they are great places to track your customers. You may come to know what they like about your company or products and services, and also about the problems that they have with the services offered by you. Utilize their constructive criticism and use them for enhancing the quality of your products so that you can make more profits.
  • Boosts customer confidence and loyalty: If you have a business profile in all the popular social media websites, you can speak to your customers more easily and frequently. This will boost the confidence of the customers and you can easily maintain a good relationship with them that is beyond the relation of a typical customer and business owner. This will also enhance your customer retention ability.
  • Conduct market research: You can visit various websites and make sure they are on par with the others. You may speak to your competitors so that you can share your opinions on various social media websites. Use your new-found information so that you can boost your productivity and also keep an edge over your competition.

Therefore, if you are a business owner who wants to increase its visibility, you must use the social media websites to promote your business in a natural way. This will also help with your SEO efforts to boost the search engine ranking of your website. There really is not downside to utilizing social media for your business other than the small amount of time it takes, so go for it!

This is a guest post sent by Alex Brown of http://www.all360.net

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