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5 Steps to Affiliate Marketing Success

May 23, 2011

To be successful in affiliate marketing requires the willingness to put in the time and the effort necessary to operate your business properly. It is a business, not a hobby, and you must treat it that way. There are certain steps that you need to follow in order to be successful and bring in those big commission checks that you have been dreaming about. If you leave out any of the steps then ultimately your efforts will fail. No matter what niche or specific product within that niche you have chosen to affiliate yourself with, the process to promote it successfully is the same.

That process consists of these five steps:

1. Build your own site. It is possible to get started in affiliate marketing and make money online without your own site, but to bring in the big checks and truly be successful you need to have your own site. And not just one site. You should have a separate site for each affiliate offer that you want to promote. If an offer is not worth the few dollars that it costs to get a domain name and the few minutes it takes to add the site to your hosting account then that offer is not worth promoting. You must build it before they can come.

2. Start your own newsletter. You want to brand yourself as the expert within your niche. There is no better way to do that than to publish your own newsletter on a regular basis. Promote it at least as heavily as you do any of your offers. Give something away to get people to sign up to your mailing list to get your newsletter. Go easy on the affiliate offers with your newsletter, keep it mostly content and provide good information. You will be getting affiliate offers in front of your subscribers with the autoresponder series you will set up in the next step.

3. Get an autoresponder. You should already have one for your newsletter, if not then get one now. You want to be able to use it for your newsletter and for a series of preloaded messages that your new subscribers will be getting over time. You can write the messages, stick them in your autoresponder, and set it to send them out to every new subscriber that you get over a specific period of time. You can have your autoresponder loaded up and ready to send out your affiliate offers for months or even years. Just make sure that any affiliate offers are evergreen so that you don’t have to go back and change them.

4. Start article marketing. You want to get your name and your articles out there in front of as many people as you possibly can. If you don’t like to write then you can outsource the articles. Articles that you have submitted to article directories will make you look like an expert in your niche, bring in traffic, and provide you with much needed back links.

5. Expand your linking campaigns. Back links are one of the most important aspects of getting your sites to rank highly in the search engine results. Set up a reciprocal link program on your site where you exchange links with other webmasters. One way links are even better. Get busy and start posting in forums, commenting on blogs, and writing more articles.

Follow these five steps and your affiliate marketing business will be off to a good start. A good foundation is the key to your affiliate marketing success. Get ready to start cashing in those commission checks.

This is a guest post written by Thomas Alling from

Don’t Forget the On-Page SEO Factors!

May 16, 2011

Most website owners are so worried about the off-page search engine optimization (SEO) factors such as building links and creating a great social media presence that they forget about doing the right things on their actual site. Yes, backlinks and a following are extremely important but they won’t mean much if your site isn’t up to par.

Here are some on-page SEO strategies that you should implement on your website…

Domain – With enough work you could technically get any domain ranked highly for any keyword, but you can make it much easier on yourself by choosing the right domain from the start. Getting an exact match domain (EMD) can often be incredibly helpful in ranking your site at the top of search engines. Often times EMD’s will make it to the top 10, or even #1, based on that alone.

The problem is that in most niches all the best exact match domains will already be taken, so it’s not always possible to get one. However, you should at least get one with your main keywords in it. Just add an extra letter or word at the end, or whatever fits well. Having your keywords in the domain can be very helpful for search engine rankings.

Meta Tags – Your title tag and description tag are extremely important SEO factors. Your title tag should contain your main keywords without many extra filler words, but also don’t stuff it so full that it looks ridiculous. Keep the title to around 65 characters and that includes spaces. That’s about what Google shows in the search results so you want to keep it around there.

The description tag should also contain some of your main keywords but all tell a little more about what visitors can expect from your site. This should be kept to around 150 characters (including spaces) so it has to be a quick summary. Again don’t stuff it full of keywords or it could do more harm than good. Just put them in there as naturally as possible so it still reads well and looks good.

Great Content – Your site is worthless without content and in order for it to be a site that gets natural backlinks, high rankings, and so much more, the content must be very high quality. You will often hear internet marketer’s use the line, “Content is king” and there’s a reason for that saying. This is even more true now because there was a recent update at Google that has made really good original content even more important than ever.

Also, inside your content needs to be your keywords. You should include them wherever they fit in a natural way with around 3% density or so. That means for every 100 words on your page about three of them are keywords that you are trying to rank for. Don’t try to stuff them anywhere and everywhere just for the sake of getting them in there. That tactic used to work but it stopped working years ago. Doing that can actually hurt more than it helps.

Site Map – Having a sitemap is a great way to link all the pages of your site together easily and efficiently. Doing that is important for the search engines so they can find all of your content and rank it accordingly. And it also helps human visitors navigate your site much more easily if needed.

That’s pretty much it. Of course, there are many other things than can be included or tweaked for a maximum SEO score. But if you do the things listed above correctly on your site, you will already be far ahead of most sites. Then, you can start concentrating much more on the off-page strategies.