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Online Stores – 5 Common Mistakes That Can Kill Your Business

Written by Trent Brownrigg  · October 5, 2010

So, you’ve just opened the figurative doors to your online store, and you’re waiting for the money to start rolling in. After all, you’ve got great products, so it’s just a matter of time until customers start flinging open their wallets, right?

Unfortunately, it’s not that simple.

If you’re making any of the following 5 mistakes, your online business may never get off the ground:

Doing what you want instead of what your target audience wants

On the internet, your target audience is everything. You have to address their needs, desires, and questions. If you get caught up in what YOU like, instead of what your target audience likes, your store will never succeed.

Annoying visitors with too much flash

Sure, you want to catch people’s attention, but unless you’re selling used Pinto’s, skip the bright red letters and flashing graphics. You do not want to miss out on profits because people find your website obnoxious.

There are plenty of ecommerce templates out there that can help you design your layout. Stick to the basics – prices, product descriptions, product photos, related items, and your online shopping cart. Avoid templates that offer too much, or else you’ll turn people off.

Having too many categories

Unless you’re selling millions of items, keep the categories to a minimum. Having too many categories can be overwhelming. For example, instead of having “White Baseball Caps”, “Black Baseball Caps”, and “Gray Baseball Caps”, just have one category – “Baseball Caps”.

Having a checkout process that can only be deciphered by rocket scientists

When people are giving you their hard-earned money, make it easy on them. If you ask too many questions, or lead them through too many checkout pages, they are much more likely to get frustrated and just scrap the whole purchase.

Expecting customers to remember a long domain name

If you want return business, avoid domain names like “”. If customers can’t remember the name of your site, they can’t come back and spend more money!

Guest post by Kirsty LaVier—Editor for Shopping Cart Reviews, the leading shopping cart information website.

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