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A Great Way to Market Your Website: Guest Blogging

Written by Trent Brownrigg  · July 12, 2010

One of the absolute best ways to market your website and increase your search engine rankings is through guest blogging. Every time you get a guest post published you are getting high quality backlinks to help push your site up the search engines as well as targeted traffic directly from the post itself. In addition to that, you are doing a form of networking with other bloggers in your niche which helps tremendously in building a name for yourself and getting your foot in the door for future partnerships.

There are many internet marketers who have built incredibly successful sites with high rankings, lots of traffic, thousands of subscribers, and great monthly earnings almost exclusively from guest blogging. It really can be that powerful if done correctly.

How do you do it? Simple…

You just seek out blogs in the same niche as yours (and similar niches) and check to see if they accept guest posts. Often times it will be obvious if they do because they will have a very visible link to a page explaining their guest blogging rules and how to send the posts. Other times it won’t be so obvious so you might have to dig around to see if they accept guest posts or contact the owner to ask if they will. Make your message very personal to show you are sincere and actually checked out their blog before contacting them. If it’s a spammy message or obvious that you sent it in bulk, you will certainly get rejected.

A large percentage of bloggers will accept guest posts if you contact them about it, even if they hadn’t thought of it before or don’t make it obvious that they do. They are getting free original content without doing any work or spending any money for it, so it benefits them to accept. But many won’t for whatever reason so you should expect some rejection. If they don’t then just thank them for their time and move on.

When you do find blogs to write for then be sure to write very high quality posts that the owners are likely to publish and their visitors want to read. Become very familiar with each individual blog. Look at what type of content they have on it and their style of writing, so you are sure to write something that fits well with their blog. Match the quality of their content or even go above it to ensure you are up to their standards and set yourself apart from other bloggers who are also sending them posts.

Don’t forget to proofread your post several times and put it through a spelling/grammar checker before sending it. The last thing anyone wants on their blog is a post full of mistakes so that is a sure way to get your posts rejected.

Another very important thing to remember is to only send them 100% original content written by you and not published anywhere else. This is vital to being successful with guest blogging! Nobody wants content sent to them that is copied or posted elsewhere. I can almost guarantee you they will check so don’t try to slip anything by them either.

Guest blogging is great way to market your website and it benefits both parties. The blog owner gets excellent content for free and you get more exposure for your site. I highly recommend you use it as a part of your internet marketing strategy.

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20 Responses to “A Great Way to Market Your Website: Guest Blogging”

  1. George Manty on July 12th, 2010 6:36 pm

    Excellent post Trent. Speaking of guest blogging, we are going to be changing our guest posting process on this blog in the near future so keep an eye out for it.

  2. Jeen Hao | Earn Money Online on July 25th, 2010 4:40 am

    Yeah, I love guest blogging. It’s good for SEO, yet can drive massive quality traffic… And it increases your credibility in another way.

  3. Sandeep on July 25th, 2010 10:07 am

    That’s a great post. I’ve recently started a blog and waiting to write a first guest post.

  4. Jason on July 25th, 2010 9:59 pm

    I have been wanting to get into guest blogging to promote my website! I agree that it is a great way to increase your traffic!

  5. Paul on July 26th, 2010 9:03 am

    Hey Trent, Great post about guest blogging. So where is the guest blogging link? Or do I have to wait until the “Near Future”?

  6. Trent Brownrigg on July 26th, 2010 2:02 pm

    Thanks for the comments so far. I am happy you enjoyed the post. There’s no doubt that guest blogging can be a very powerful internet marketing strategy.

  7. Trent Brownrigg on July 26th, 2010 2:07 pm

    @Paul – We haven’t rolled out the new guest posting rules and information yet. So, yes you will have to wait for the “near future” which won’t be much longer.

  8. George Manty on July 26th, 2010 4:39 pm

    @Paul – I plan on having one of my web designers do a complete re-design of the site. Shortly after that we will make it easier for people to submit guest posts to us. Stay tuned…

  9. Fred on July 28th, 2010 6:24 am

    I agree, especially with your statement to proof your work. Guest posts that you write should be your best work. I’d even recommend waiting a day and then proofing again.

  10. Marcus on August 2nd, 2010 9:07 am

    Great method, indeed! You can search for wordpress MU Blogs (thats multiusers blogs) where you can post content pointing to your website!

  11. Jijo on August 3rd, 2010 4:51 am

    Its a great method indeed. Guest blogging is said to be the easiest and most practical way to get massive traffic as well as backlinks. Thanks for sharing such a nice article with us.

  12. Chris on August 3rd, 2010 4:54 pm

    Seems like a fairly solid method… if only I could pick a niche and stick to it. ūüôĀ Well, If only I knew enough about a wider range of subjects rather.

  13. Emma on August 5th, 2010 5:38 am

    That’s really interesting, I haven’t thought about guest blogging before.
    I have been thinking about publishing articles in Spanish, so I will try to find blogs that have the same topic as mine.
    @Marcus: How do you sear for MU blogs?

  14. Prakash on August 17th, 2010 12:24 am

    Nice post on guest blogging. I also think guest blogging is a nice way to generate traffic to your site. But you need to be good at writing.

  15. Natalie Markins on August 26th, 2010 4:00 am

    I have only Guest Blogged once and it was outside my niche. I want to do it again and your post has given me guidance on the best approach. Thanks.

  16. vishy on August 26th, 2010 4:11 am

    i agree with you,guest blogging help you especially if you are a newbie.I am a experienced blogger but still doing guest blogs.Anyway nice article

  17. Net Millionaire on August 26th, 2010 6:36 pm

    I’ve already tried guest blogging and you are right. It’s a great help for bloggers to make their blogs more popular.

  18. Peter Dunin on September 7th, 2010 7:35 am

    Guest blogging is an excellent way of generating more traffi, I advise everyone to do it

  19. LEE on September 17th, 2010 7:16 pm

    will i get anywhere blogging i have been blogging for two weeks now and got two visitors. If i post new articles often will i get more visits or if the articles are long with good titles any advice will be greatly appreciated thanks.

  20. Mark L. on September 26th, 2010 7:59 am

    That’s really interesting, I haven’t thought about guest blogging before.
    I have been thinking about publishing articles in Spanish, so I will try to find blogs that have the same topic as mine.