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An Easily Avoidable Internet Marketing Mistake

September 28, 2010

There are countless mistakes that any new internet marketer can make and many do. However, one of them is very common and probably the most easily avoidable of all. This one simple thing can be done the day you start your online business and failing to do it can have very negative consequences down the road.

So, what is this common mistake?

It is failing to register your own name as a domain name.

For example, my name is Trent Brownrigg, so I registered a long time ago to ensure I would own it and control it forever. But actually I made the mistake of not doing it until a few years after I started my business. I should have done it a lot sooner.

Even if you don’t plan to use the domain for anything, you should still own it. You can keep it parked, forward it to another site of yours, throw up one page on it and link to your other websites, or do whatever else you want with it. That part doesn’t really matter. What matters is that you own it.

Even if you are a newbie and don’t think anyone else would want your name as a domain, so you think you can hold off and register it later on. Don’t wait! You should still go register it right now.

You never know who might consider you an internet marketing expert and type it in assuming it is the domain to reach you at, or decide to register it themselves if they notice it’s available. You also never know when you might obtain “guru” status all of the sudden and then everyone will be trying to use your name. If the domain is available someone else will register it. Or even worse, one of your competitors could register it and use it to tarnish your reputation by pretending to be you.

Just the other day I happened to notice that a VERY well known internet marketer did not own his own name as a domain. Why he hasn’t registered it by now is a mystery to me. He should know better. So I registered it myself. Lucky for him, I happen to know him very well and am going to remind him of his mistake. If he wants it I will give it to him. But you might not be so lucky if the same thing happens to you!

Anyway, don’t make this easily avoidable internet marketing mistake. Go register your name as a domain right now. At least get the .com version because it’s the most important one to have. It’s probably smart to also get the .net, .org, and all the others but they are not quite as vital to own.

What I’ve Learned About Twitter

September 7, 2010

So, I’m still working on FourSquare, etc. BUT I have become active on Twitter. Today is day 15. I’ve gone from 7 followers to almost 300. Here’s what I’ve learned.

1. Twitter cannot be explained.

You really do have to learn by doing. I’ve looked at George’s Twitter account I don’t even know how many times and thought, “I don’t get it”. Now, I’m on Twitter, and I get it. I think it’s depleting my ability to focus for more than 45 seconds every time I log on but at least now I understand. So, if you’ve been putting off “doing Twitter” because you don’t get it, just go ahead and dive in. There are no Twitter police. No one’s going to yell at you for doing it wrong. Sign up, get an account and follow me. Then give me a shout, and I’ll follow you back. That’s the hard part. It gets easier from there.

2. There are people I won’t follow.

People who don’t have any tweets. People who write every tweet in a language other than English (no prejudice here, I just can’t follow you if I can’t read what you’re saying). People who regularly use language that will be a problem if my children are reading my Twitter stream over my shoulder, even though they’re not supposed to do that because it’s rude. If I go to look at your page to decide whether to follow you, and it looks like the script of a Quentin Tarantino film, I’m probably not going to follow you. People who refer to themselves as a “visionary”— no real reason. It just bugs me.

3. A quick method I use to determine who I’m going to follow.

When someone follows me, and I get an email saying that someone new is following me, I go to their profile and scan their tweet stream. If I get to the bottom of the page, and I’m not offended, that’s a good sign. But if I get to the bottom of the page and don’t see one thing I’d be interested in retweeting, that’s a bad sign. So, this is a lesson you can use to help you determine who to follow. It’s also a lesson in being someone that other people want to follow— be interesting. Or at least retweet people who are.

4. Hootsuite is my friend.

Hootsuite has been really helpful in being able to scan what’s going on with my Twitter account. There are a few things I don’t really care for. And I really need to do a bit more diving in. But, overall, it’s a necessary tool for me to be successful with Twitter.

So, that’s it. That’s what I’ve learned. For the most part. Any of you out there new to Twitter? Struggling with Twitter? Do you have Twitter questions? As we’ve established, I’m no expert. But if you leave a question in the comments, I’ll do my best to find the answer. And the most important question— have you followed me yet? ūüôā