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4 Steps To Writing Killer Copy That Profits Wildy

Written by Mike Stenger  · November 12, 2009

As an online marketer or business owner, you understand the importance of writing copy that sells and gets your point across. One of the biggest problems with sites that I tend to see is the lack of effective copy which could be losing you a lot of money in potential income.

Today is a very straightforward post as these steps are really very simple in nature. In fact, this formula will help you tremendously in writing great copy while also helping it flow in a much more natural and sophisticated way.

I welcome you to the AIDA copywriting principle.

What does it stand for?

Step number one in writing effective copy is to capture or grab Attention.

This is where most people go wrong and why they wonder no one is purchasing their product or buying their service…they can’t grab attention to save their life. One of the quickest ways to grab attention is to create an effective headline. If your headline does not grab attention, the person landing on your page won’t read the rest of what’s on that page.

From there, keep building the attention with your sub-heads and your intro, which will then get us into the next step.

Step number two is generate Interest.

Once your prospect’s attention has been grabbed and is getting further into reading your copy, you generate interest in the product or service at hand. You talk about the benefits of this, how you used it and got this result, just speak in pure benefits of what it can help them do and how it can help them do it.

A lot of times people confuse generating interest with, “Oh ok, talk about all of it’s awesome features.” The problem is, your customers don’t buy features, well maybe if they’re some geek who’s obsessed with tech, but your customers buy benefits. They want to know how blank can get them blank result. You convey that through generating interest in the product or service.

Step number three is build Desire.

You originally grabbed their attention, built some interest and from that interest, there starts to form a wonderful connection: Desire. They start to see how it can help them, what it can help them do, and so on. The most successful copy does a great job of targeting key desires that people have and conveying that through their message.

Your customers purchase based on emotion and very rarely out of logic. It sounds crazy but it’s just how things work. Building this desire stirs up their emotions and they start connecting your product or service with how it can benefit them in fulfilling that desire.

Last but definitely not least, get them to take Action.

Every effective sales piece has a clear call to action. “Order Now!”, “Get Started Today!”, “Take Advantage Of This Amazing Opportunity!”, etc. If you’re not telling your potential customer what to do next, chances are they won’t do anything. A lot of times people are just afraid to ask for the sale. Don’t be. You’ve laid everything out on the line, they know what they’re getting, and they know the tremendous value of your product or service.

The next most logical piece is for them to take action and purchase. With a clear and precise call to action, you will increase the chances of them doing so.

BONUS: I remember learning a really cool tip from Internet Marketer Frank Kern of Mass Control fame (awesome course by the way) that he learned from famous copywriter John Carlton. It goes like this…

Here’s what I got…
Here’s what it can do for you…
Here’s what you need to do next…

Simple huh? And that’s another important thing to add: Don’t overcomplicate the copywriting process. As long as you follow a simple structure and put great effort into it, you’ll sell significantly better than what you may have in this past or were possibly going to do before having this knowledge.

How important do you think it is to write great copy and what do you think something like this could bring you in terms of increased conversion?

Mike Stenger is a full-time online business owner who has a strong passion in helping others get results. You can find him here at his video blog where he frequently talks about business and life success strategies.

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4 Responses to “4 Steps To Writing Killer Copy That Profits Wildy”

  1. Wil on November 13th, 2009 8:39 am

    Thanks for these tips. I’m still new to the ideas around writing effective copy, but you’re suggestions are helpful. I think the point you make in generating interest is particularly true in the sense that I will have a tendency to oversell features as opposed to benefits to potential users, thanks!

  2. geektutorial on November 15th, 2009 5:34 am

    I totally agree with you when you say:

    “If you’re not telling your potential customer what to do next, chances are they won’t do anything. A lot of times people are just afraid to ask for the sale.”

    The seller should “guide” the customer. As a buyer myself many times i gave up on an item just because instructions werent clear enough.

  3. Make Money Online With WordPress on November 19th, 2009 9:07 pm

    To fully and effectively implement these tips the writer will need to have a command of English that is above the average and an imagination that surpasses others. A normal being like meself will have a tough time conjuring up even a good post title. :-0

  4. Peter on February 7th, 2010 7:24 am

    This was informative post. I think this article is helpful not only to increase profit from selling but also these rules should be general steps how to write in general interesting blog articles.

    Thank you for sharing.