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3 Things You Must Know To Be Successful Online

Written by Mike Stenger  · October 26, 2009

We’re all looking for the best, most effective way to make more money, get more customers, or even gain a following on Twitter or Facebook. With the advent of all this technology, and the amazing opportunity we have online, there’s always some underlying aspects that allow us to truly get where we want to go.

What I’ve down is outlined below some quick yet simple things that you can do to become more successful in your daily online efforts. Now, I’m not saying these are easy, in fact anything you do online or offline for that matter, is going to take some effort.

So with knowing that, let’s get to the 3 things that you must know to be successful online…

#1: Just Be You

This is a very big mistake I see, especially in the online world. People pretend they’re someone who they’re not and expect to make all this money and be uberly successful. It doesn’t work that way…

Sometimes it leads to people claiming “guru” or “expert” status, claiming that you know more and do better than you actually do, and in some unfortunate cases, posing as a famous internet marketer or business person and trying to cash in on their credibility.

Look: You may not be the greatest, most knowledgeable, absolutely amazing person in the world and none of that matters. People want to see you and your personality. Keep learning and educating yourself while taking consistent action, what REALLY gets you results, and never stray from who you really are, deep down inside, past all the materialistic things.

Others will appreciate that and it will allow them to create a stronger bond with you, and a much deeper relationship if you just be you.

#2: Give Great Value Or Go On Home

By value, I mean content. Chances are you may have a blog and if you don’t, get one as soon as possible. Blogs are really an extension of who we are and what we’re all about. We live in a society where people want information and it’s this information that is at the premier front of the gate. When people see how valuable something is, it grabs their attention. When they are attentive, they build an interest and a desire which leads to subscribers, followers, or even customers.

The great part is, you don’t even have to setup an extravagant blog that’s totally customized. As long as the content is good, you’re already making some significant leaps in your day-to-day online business. As well, if you have other websites, focus on giving out free ebooks, reports, case studies, etc.

Moving the freeline as some like to call it, has been proven highly effective for quite some time now. People respond well to it and it’s a great way to build some serious and massive value that shows others a little about who you are. Here’s the kicker…

When people see how valuable your FREE content is, they think to themselves, “Wow! If his/her free is this good, I can’t imagine how good their products or services are!”.

And guess what happens when they find out that you’re selling something or providing a service? They remember how much value you gave them beforehand so they’re influenced to snatch up your product or get your service.

#3: Content Is King But Relationships Are Queen

In this space, you always hear about how content is king. For starters, it is extremely important to your overall success, but it’s not all. Many times I see aspiring business owners throw up some sites, push out a bunch of content, and then wonder why no one is listening. It’s because A) They haven’t talked to enough people or B) They haven’t talked with enough people.

Relationships are very important to your overall success. To be honest, I wouldn’t go so far to say that it’s one of the most important things to your success, aside from having and giving value. With the creation of social media and sites such as Twitter, Facebook, and Youtube, it’s easier than ever to build relationships with people.

You should be building some sort of relationships through your sites or blogs, and by engaging and interacting with others using social media, you take relationship building to a whole other level.

Stay tuned for the next post where I dive into where we left off and talk about using social media in the most effective way possible.


Mike Stenger is a full-time online business owner who has a strong passion in helping others get results. You can find him here at his video blog where he frequently talks about business and life success strategies.




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Comments

3 Responses to “3 Things You Must Know To Be Successful Online”

  1. Tom - StandOutBlogger.com on October 26th, 2009 3:59 pm

    Value is so important! If you want people to even think about returning to visit your website again you need to give them a reason too.

  2. flowers on October 27th, 2009 6:45 am

    Thanks for the article, very interesting I liked #3 about queen and kind, an interesting comparision.

  3. Modern Street on November 10th, 2009 7:27 am

    3 good tips, but in today’s highly competitive Internet atmosphere, those 3 may not be enough. There’s another one – Trust.

    And trust comes with time, which is typically years. There’s a gazillion blogs out there now, that trust is becoming ever more important as time goes on, in order to stand out ever so marginally.





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