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Take Troubles With Your Titles

Written by Ryan Ambrose  · September 29, 2009

If you don’t give titles much thought, keep reading.

Here’s the situation. Those short, one line things called titles are what your potential visitors see first. It doesn’t matter if it’s a blog post or a sales letter page, the first thing that’s going to make the first impression is the title. If that title doesn’t entice your visitor, it’s also the last thing of interest they’ll see before they leave, or never visit at all.

Not only do you need a title that will provoke interest from its viewer, but you don’t have that many words to do it. You have a second or two of reading before someone surfs off to the vast quantity of competing content available on the Internet.

In short, your titles needs some thought. You may even have to test it a time or two.

So what’s to consider when you’re trying to fill a title?

  • Yes, spiders are great, but the primary target for the title is your visitor. It takes a human being to act on something they see, so don’t write titles for the spiders.

  • You can find examples of titles in other places. Digg in particular is loaded with them, and you’ll find out in a hurry which ones you wish to click and which ones bore you. Find the ones you like and learn from them. The swipe file concept works just as well for title ideas you can adapt to your own purposes.

  • Target titles to your desired visitors. Titles written for one specific group of people may not work for another. Furthermore, remember the marketing adage that if you advertise to everyone, you’re advertising to no one.

  • Keep it as short as possible. If there’s something you want to say or provoke with a title, don’t drag it out. Fiddle with it until you use the least amount of words to get the desired effect, because the people looking at it won’t take long to make a decision about it.

Titles can make or break a visit to your site or blog. Take the trouble to get them right.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.



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Comments

5 Responses to “Take Troubles With Your Titles”

  1. Chris Peterson on September 30th, 2009 4:52 am

    Hi!
    Amazingly simple yet the most significant points as far as titles go. Anyways, I liked the fact that Ryan brought to level where it can be implemented by all the readers irrespective of their experience as different people would pick up different things from it .

  2. BigManta on October 1st, 2009 7:05 pm

    I agree with most of your points, except for keeping the titles short. There are many successful sites and blogs that use long titles to thoroughly describe their post – DoshDosh being an excellent example.

  3. Guy, Internet Marketing Consultant on October 11th, 2009 12:42 am

    First of all great post..I kind of agree with you but in my mind its all about a balancing act…For SEO the title tag is extremely important so if you are targeting certain keywords then it is essential that you put it in there..however as you rightly point out it is all about the visitors as well, you want them to click and visit your blog, website etc…Its all about balance thanks…

  4. hindi songs lyrics on October 11th, 2009 7:43 pm

    I always give first priority for on the page seo before going out for the off the page. And the title is the most important because it will appear in search page and I want to give to the point info for my visitor. So in a way, title is very important.

  5. Mamadjan on October 15th, 2009 8:40 am

    Good post, I agree with most of your points, except the part to keep the titles short. I think the title should show a little post the contents of the.





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