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Interview With Buzz Marketing Superstar Dean Hunt

Written by George Manty  · June 3, 2009

Greetings everyone. Today I’m interviewing Dean Hunt of Dean is best known as a buzz marketing genius and blogger extraordinaire.

Hi Dean. First, thanks for doing this interview.

Q. A lot of people when at the age you started were still in school or trying to figure out what they’re going to be when they grow up. How did someone so young become so successful so quickly?

A. That is the cool thing about the Internet, it doesn’t discriminate based on age. So anyone at any age can do it. I was around 20 before I got into it properly… I was 22 before I was making a fulltime income, so like most overnight success stories, there is a lot of effort and time that goes into them.

Q. So, for those who don’t know— what exactly IS buzz marketing? Is it just the internet marketing equivalent of being a shock jock?

A. Shock is just one small aspect of it… basically, it is doing something that gets people’s attention. The easiest way to do this is to make them feel an emotion… so, it may be inspiration, funny, shock, sadness, joy, hope etc…

I actually call it “outrageous marketing”.

I tend to use humour a lot.

When you grab attention, people talk about it, and that is when your message goes viral.

Q. Is there a limit to the boundaries you can push with buzz marketing? Is there anything you WON’T say?

A. I write as though I am my audience… if I find it funny, I publish, if I don’t find it offensive, I publish… etc…

My boundaries are more liberal than some people’s, but you can NEVER please everyone, and if you try, you will become very generic and dull.

Remember, it is better that 50% of people hate you and 50% love you, than 100% think you are ok.

Q. I recently saw a video you had published on your Facebook page where you referred to yourself as someone who has, at times, given up too early on sites? What’s one site you wish you had stuck with?

A. It is more of a case of giving up on ideas… my first ever big idea was to have a cup of coffee with 1000 strangers… I called the site “Fancy a Brew?” brew meaning tea or hot beverage in the UK.

It got a lot of attention, but I gave up after just 2 drinks… the ideas and potential excite me a LOT more than the details and the journey of actually doing it.

Q. Speaking of social networking, do you think it’s possible for business owners to have a real internet presence without it?

A. Yes, but social networking is a good option for people without a budget.

For example, if you have a team of 10 staff and a 6-figure marketing budget, do you NEED social networking? NO, but regardless, I think it helps… it is the grease that makes things happen faster.

My golden rule though, is that some people just don’t get it, or are not the right personality types to enjoy and excel in the social game… if that is you, do not fight it, focus on your strengths.

For everyone else, focus on the big 4: LinkedIN, Facebook, Twitter and Youtube

Q. Is there any ONE thing that everyone trying to increase the amount of money they’re generating online should be doing?

A. Testing. Success online can be summarized by the following: test things to see if they make you money, if they don’t, then tweak or stop doing them, if they do, do more of it.

Q. What is one thing you’ve had to change radically about how you view marketing over the years and what is one thing you think will always remain constant?

A. Consumers are more aware than ever before… they know about sales pages, they know about testimonials, one time offers etc… so you have to be more authentic.

The constant is that people who can get attention and stand out from the crowd will be successful. That is why buzz marketing will always be around.

Q. Tell us about your affiliation with ConstructZero ( What’s this I hear about your life being sponsored?

A. My life was sponsored by for $1 million, most of which I will be giving to charity. It means I will wear their URL and logo on an item of clothing, at events, on video, in photos etc…

It leverages my personal brand.

They are doing some really exciting and potentially world changing things at, so I recommend you go check them out.

Q. What does a website have to do to earn a “doesn’t suck” button ( from Dean Hunt?

It has to not suck ūüėČ

Just email me your website url with the subject line “does my website suck?” to and I will let you know.

Q. One last question— if you were to give up making money online tomorrow, what would you want to do instead?

A. Great question… I would probably consult with local, offline businesses. That or I would become a rockstar (I wish).

In reality I would probably just play Xbox360 all day, and keep posting at and purely for fun.

The answer to the last question made me laugh because it’s exactly what what my wife and I are doing with our new business. Anyway, I really enjoyed interviewing Dean and I recommend you go check out his blog by clicking here.

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One Response to “Interview With Buzz Marketing Superstar Dean Hunt”

  1. Chris Peterson on September 23rd, 2009 5:31 am

    Hey George,
    I would like to complement Dean for understanding & explaining the essence of online business so well in terms of risk v/s reward generation so well in that answer. If a newbie picks by this one key of testing well then it ain’t that hard to succeed. Right attitude & cool style of communication & real smart questions indeed!