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The Value of a Premium Blog Template

Written by Ryan Ambrose  · April 13, 2009

It’s a fact of online marketing. One of the things that will keep initial visitors visiting your blog again and again is visual appeal. Another thing that draws repeat visitors is neat features they’ve come to expect and won’t do without, even if they don’t think of it that way.

I’m not talking about overloading graphics on your blog. There are plenty of successful blogs that are even quite minimalist. There are also plenty of blogs that get tons of readers without going overboard on the widgets, bells, and whistles. However, what they do have is not only relevant to the blogging experience of their visitors, but it all works well together.

This is the reason I’m going to suggest that if you intend to make money blogging, you should consider a premium template. I just bought one for my latest blog, and the improvement was significant to say the least. Not only are the readers happier with it, but I was too. It can do more that I could even conceive of implementing myself with PHP, and it has a better layout and features than I can find for free.

Here’s the situation though. My premium template, called Proximity, was worth every penny. However, it was still over $60 USD and I’ve seen some in the $80+ range. Don’t go out and spend yourself broke getting all of the premium templates you can buy. One is going to cost you, so take your time and choose the one that works best for your particular blogging angle.

Consider these before you buy:

  • Whether or not it works well with your particular topic.

  • Whether or not it works well with your blogging strategy.

  • Whether or not it has the features you need.

  • Whether or not you like it, because you’re one of the people that has to live with it or take it down because you really didn’t like it after all.

If you’re going to blog, a premium template can be a big help. A good one is a package of blogging features and exceptional layout that can help keep your visitors returning over and over again. With a little research, you can get a good template that avoids the expense of custom web design for a reasonable amount of money.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.

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4 Responses to “The Value of a Premium Blog Template”

  1. Mikael on April 14th, 2009 12:50 pm

    Ryan, I agree that a good theme can make a difference but why do you feel that it has to be a premium theme? Won’t a free well designed theme be able to do the same?


  2. Ryan Ambrose on April 17th, 2009 3:02 pm

    Hi, Mikael.

    It’s just a matter of personal experience for me. I bought a premium theme, and have used edited free themes in the past. The free themes just didn’t compare to Proximity, and it’s the reason I recommend looking into a premium theme.

    Yes, if you have the skill to heavily modify or create your own theme, do so. But I’ve found my premium theme to be an improvement without having to shell out the expense for a custom we design.

  3. selaplana on April 19th, 2009 7:19 am

    I actually hate to use a free theme because i don’t want that my blog will be look like a duplicate of other blogs.

    I want of course to purchase a theme for my blog but I hate to spend money for it.

    So, what I did was wrote my own theme for my blog. The result theme is not as beautiful compared to those designed by a well designer but I am contented with its performance.

  4. graphire on April 20th, 2009 8:57 am

    There are still a lot of free themes out there that are nice looking, and there are also premium themes that looks real cheap. You just have to look around and be able to spot those gems and be able to modify and enhance them visually so you could at least give your own site its own unique look and feel even if you’re using just a free theme.