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The Humor Niche

Written by Ryan Ambrose  · March 23, 2009

Do you have a great sense of humor? Do you have a quirky sense of humor? Are you just looney and offbeat in a way that’s amusing to others? Then you have a niche you can use to make money, and that’s the humor niche.

I’ve seen humor sites of varying quality during my travels across the Net, ranging in quality from hilarious to “I wish I hadn’t come here”. The ones that do well are those that can appeal to the sense of humor of their target niche, and there are quite a few success stories. The Onion, Failblog, and all come to mind as successful repeat traffic magnets because of their styles of humor. Heck, The Onion even had its own movie.

If you want to start a humor site and make money, here are a few options I’ve seen before:

  • A full-blown blog: Technically, this would be the generic content site strategy for humor. However, if you go this route, blogging platforms make content management so much easier than direct alterations to HTML code. That’s why I recommend a blogging platform for the content approach to humor. Failblog (a video blog) uses this format, and even has its own YouTube channel.

  • A web comic: I see the occasional web comic on the front page of Digg, so they do generate traffic. Again, they’re of varying quality from “Ugh” to “Cool”. If you can draw comics, you might want to consider this route.

  • Jokes in the email: Yes, you can use humor to list build. Granted, the jokes I get from my last sign-up are miserable, but that doesn’t mean you won’t make someone laugh if you’re good at comedy. Building your income stream this way is just like any other type of email marketing.

If you can do it, humor is a great niche. Vulgar humor isn’t so great, because its so ubiquitous its really doesn’t stand out. However, the ability to humor people to real laughter over and over again is a sure-fire traffic magnet, and something you should consider to leverage a talent for comedy into money making online.

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My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.

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2 Responses to “The Humor Niche”

  1. wilhb81 on March 26th, 2009 10:19 pm

    Ryan, I always included different kinds of jokes in my emails, and most of my clients felt easy with it. That’s why, they keep coming back to me. I’m agreed that “Laughing is the best medicine” of all diseases…

  2. Sairam on September 18th, 2011 12:30 pm

    I have just recently started a humour blog. But I find that it is much more difficult to create content for such a blog than a tech blog. But I agree some web comics do have a great following.