Make Big Money Online Top

How Not to Get a Customer’s Attention

Written by Ryan Ambrose  · February 5, 2009

Here’s the most basic fact about making money online.

If you want to get buyers, the first thing you have to do it get a potential customer’s attention. And as I’ve done this for a couple of years now, I’ve seen a whole lot of ways not to do it by email lists I was unfortunate enough to join.

For those of you that are just beginning your journey into making money online, here are some methods that you should avoid when trying to attract customers.

  • Hype doesn’t really work. Seriously. You’ll blend in with the trillions of other exaggerated emails or pitches online. Take it from the greatest blog post ever written my mortal man, hype will repel every population on every world in the whole universe in no time flat. It will get old faster than anything has ever gotten old, ever.
  • ALL CAPS ARE GREAT FOR GRABBING EYES, AND THEN REPELLING THOSE EYES JUST AS QUICKLY. WHEN WAS THE LAST TIME YOU EVEN WANTED TO KEEP READING A SENTENCE WRITTEN IN ALL CAPS? IT REALLY LOOKS SPAMMY.
  • Don’t even get me started on exclamation points. Yes, one or two properly placed exclamation points are good for conversions, but I’ve seen them overused. It’s like someone drank an entire six-pack of Red Bull before writing their copy!!
  • In many instances, standing out is a matter of being different or clever, and not loud. Furthermore, brevity is the source of wit, so not only should you be good at making your point, but you should do so quickly. Subject lines in emails are a great example of when this works well. Just don’t hype your email IN ALL CAPS!!

You can see examples of things that just don’t work in ads you might come across online, because they don’t work on you. And fortunately, you can put that annoying stream of emails you get to use by swiping the headlines that actually got you to open one or two of them. Just avoid the spammy stuff, and for goodness sake, don’t use the caps lock.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.



AddThis Social Bookmark Button


Comments

4 Responses to “How Not to Get a Customer’s Attention”

  1. Meaghan on February 6th, 2009 4:28 pm

    This is great advice. I especially agree about using ALL CAPITAL LETTERS. It is nice to emphasize a small point but it is not a good idea to write out full sentences in all caps.

  2. wilhb81 on February 7th, 2009 10:52 pm

    Nice and provoking article, Ryan. WoW, half dozen of Red Bull is really overloaded, Ryan! lol

  3. Rico on February 19th, 2009 11:35 am

    Agreed with you on exclamation points…

    However, the right punctuation at the right places can be really powerful though…

    Periods. Question. Marks? And Other. Punctuation. Can really help to emphasize a point….

    ūüôā

  4. Jonathan on March 7th, 2009 7:12 am

    I AGREE WITH YOUR POINT ABOUT NOT USING CAPS IT ALWAYS SOUNDS LIKE YOU ARE SHOUTING! But it is amazing how many people end up doing this without understanding that it can be a real turn off to potential clients or customers. I thik that the point you make about getting to the root of the subject quickly and clearly is also important as it means that customers do not have to wade through lots and lots of rubbish before they get to the substance. That’s why i really don’t like many of the sales pages on the net. Just tell me how much you want for the product and list it’s key benefits to me.





   _________________________________________________




Bottom