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First You Plan, Then You Do

July 30, 2009

In my travels around the Internet, I occasionally bump into an online business concept I really don’t like. Though I haven’t heard it in a while, it can be summed up as “ready, fire, aim”: Just do something, then you try again if it doesn’t work.

Yes, I do have some direct experience with trying things that way, and it can be summed up as:

  • Ready

  • Fire

  • Trip

  • Fall on face

  • Wish I had aimed first

In short, the “ready, fire, aim” thing really didn’t work for me. Throwing money and enthusiasm at something you don’t fully comprehend will only earn you some time in the School of Hard Knocks. So I don’t recommend you try your online business this way.

You don’t just go out and “Do”. First you learn, then you plan. Once you have a plan, then you “do”. It’s not “ready, fire, aim”.

Yes, there will be setbacks along the way. Sometimes, you have to adjust. Sometimes, you realize you can make a better plan, or do things a better way. However, this is more like “Ready, aim, fire, then try again if you must”.

Nowadays, there’s just no money to throw around frivolously, not that it was ever a good idea. And while sifting through the noise about making money online can take time, there’s also no excuse not to do it. Don’t give yourself more trouble than is necessary. Go out and do your homework before picking a REAL way to make money online and then working it.

Forget “ready, fire, aim”. First you plan, then you do. It doesn’t pay to do it any other way.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.


Comments, Blog Roll Links, And Guest Blogging

July 22, 2009

This past month my wife Jill and I have been very busy with our new business. So much so that it I have somewhat neglected comments, blog roll requests and guest blogging requests. After some careful thought on the issue of managing my time, I have decided to stop accepting blogroll requests starting next Monday. Over the next week, I will be catching up on blogroll requests and doing those which make sense. I find that managing my blogroll takes too much time and at this stage is of minimal value for this blog because of the large number of links that it already has. I will maintain my current blogroll, but after this Sunday I won’t be accepting any new exchanges.

I haven’t decided yet what to do about managing comments on this blog. I have argued in the past that a blog without comments is not a blog, but comment management is time consuming. In fact, it’s so time consuming that one of my friend’s Garry Conn recently announced that he is no longer taking comments on his blog (although I can’t find that post anymore, what happened Garry?). For now I am still taking comments, but I may join the “no comment” crowd in the near future. I would, of course, continue to take questions emailed to me and would try to respond to them either personally or on this blog. Feel free to let me know your thoughts on how to handle comments.

Now for Guest blogging...

I get a lot of requests for people to write guest posts on this blog. There is much value in having guest bloggers, so I will catch up on those requests and get back to people who have been asking about it. If you want to write a guest post on my blog just check out my guidelines and let me know if you are interested.

That’s it for now, now back to your regularly scheduled programming.

What Is Affiliate Marketing – Introduction To Affiliate Marketing

July 6, 2009

One of the two main ways I make money online is through affiliate marketing (the other is through Internet marketing consulting).

For those of you who are new to affiliate marketing, I thought I should give you an introduction to the basics of affiliate marketing…

“What is affiliate marketing?”

Affiliate marketing is a method for people who sell things online to share their revenue with people who are willing to promote their products for sale. Affiliates (those willing to promote other businesses products on their website) are paid based on performance measures, typically in the form of sales, clicks, registrations, or a combination of methods.

Affiliate marketing is a great way to make money online. In the future I intend to talk about some of the proven affiliate marketing systems that I have successfully used to make money. For starters, here’s a list of the most common used affiliate marketing methods…


What are the most common affiliate program models?

Based on a survey in 2007 by AffStat 80% of affiliate programs today use revenue sharing or cost per sale (CPS) as compensation method, 19% use cost per action (CPA) and the remaining 1% use other methods, such as cost per click (CPC) (ie. Google Adsense). I will discuss each of these methods in more details in future posts.

The main thing to remember is that affiliate marketing allows you to make money online by sending people to visit other people’s websites and buy their products/services. This means you don’t need to deal with customers, you don’t need to create products, you don’t need to store inventory, and you don’t need to ship products. All you do is refer people to the affiliate site in a buying frame of mind and the affiliate site does the rest of the work. This makes affiliate marketing a very easy business to start. No inventory, no product, no customer service, no problem!

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