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A Few Random and Useful Web Site Tips

April 29, 2009

Over my time online, I’ve created a few web sites and optimized them. Over, and over, and over again. In my occasional misadventures with them, I’ve picked up on a few things which can make your visitors happy, or drive them away in irritation.

Here are a few handy things to know in that regard, in no particular order.

  • Your text can be too wide. Yes, too wide. Overweight, portly, stretching-too-far-across-the-screen wide. Comfortable reading width maxes out at around 750 pixels or so. Personally, I try to keep text widths within 700 pixels at most. This doesn’t mean your whole site has to be that wide, but no block of text on it should be any wider. If you’ve seen a sales letter site, you’ve seen this principle in action.
  • If your text is too small to read, no one will try before they leave. I like 12-14 point for main content text, and 10 pt at the very, very minimum. If your sidebars require smaller text, get wider sidebars.
  • Images are good, but all things in moderation. If you have so many of them on a site it takes forever to load, they’re not going to do you any good. If you do have a fair number of images, as with a magazine-styled site, try to keep them small so they load quickly.
  • Multimedia works better than text alone. Try text and a picture or two, or text and a video, or text and some audio. Again, all things in moderation due to load times, but if you can, embellish your text.
  • Automatic audio loads on site start-ups are really irritating. If you’ve ever landed on a site with automatic music, you’ve experienced this for yourself. Don’t use it. If you use audio, give the visitor control over it.
  • If you want to put pictures in your background, you can make cool backgrounds with small repeating images. I’ve seen an entire site background done with a simple 5px by 5px image that seamlessly blended into every image around it.
  • Never write over images. Gradients are the only exception to this rule. No matter how much transparency you apply to anything else, though, writing over images it is going to look bad.

Learn from my blunders. Use these tips to help make your site a much better place to visit.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.


How Did Yaro Make 250,000 Dollars With His Membership Site?

April 27, 2009

Yaro Starak just released a new free ebook called the Membership Site Masterplan. In the report, Yaro reveals how he made 250,000 dollars with just one website. I can’t wait to read it myself since I am about to start work on a new membership site that should be ready to go by the end of the summer.

Click here to download the FREE report now! Then let me know what you think about it.

The Value of a Premium Blog Template

April 13, 2009

It’s a fact of online marketing. One of the things that will keep initial visitors visiting your blog again and again is visual appeal. Another thing that draws repeat visitors is neat features they’ve come to expect and won’t do without, even if they don’t think of it that way.

I’m not talking about overloading graphics on your blog. There are plenty of successful blogs that are even quite minimalist. There are also plenty of blogs that get tons of readers without going overboard on the widgets, bells, and whistles. However, what they do have is not only relevant to the blogging experience of their visitors, but it all works well together.

This is the reason I’m going to suggest that if you intend to make money blogging, you should consider a premium template. I just bought one for my latest blog, and the improvement was significant to say the least. Not only are the readers happier with it, but I was too. It can do more that I could even conceive of implementing myself with PHP, and it has a better layout and features than I can find for free.

Here’s the situation though. My premium template, called Proximity, was worth every penny. However, it was still over $60 USD and I’ve seen some in the $80+ range. Don’t go out and spend yourself broke getting all of the premium templates you can buy. One is going to cost you, so take your time and choose the one that works best for your particular blogging angle.

Consider these before you buy:

  • Whether or not it works well with your particular topic.

  • Whether or not it works well with your blogging strategy.

  • Whether or not it has the features you need.

  • Whether or not you like it, because you’re one of the people that has to live with it or take it down because you really didn’t like it after all.

If you’re going to blog, a premium template can be a big help. A good one is a package of blogging features and exceptional layout that can help keep your visitors returning over and over again. With a little research, you can get a good template that avoids the expense of custom web design for a reasonable amount of money.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.


Life Is To Short To Twitter It Away

April 5, 2009

A few months ago I heard a Television executive admit that the purpose of tv is to:

1. Replace relationships
2. Provide people with an opportunity to escape from reality.

Neither of these purposes is ideal for our personal growth.

That got me thinking about the impact of social marketing and the Internet in general on our business success.

The truth of the matter is that many of the most successful websites manage to achieve the same purpose that a good tv show does:
They replace your relationships and provide you with an escape from reality.

While this is a good thing to keep in mind when trying to make a successful website, it’s also important to keep this in mind to keep yourself productive. Don’t spend all your time online. Don’t let your online activities ruin your relationships or keep you from having any. Don’t use it to constantly escape from the REAL world. Otherwise, you will never have time for the things that are really important in life.

Social media marketing is a fantastic way to drive traffic to a blog or website. On the other hand, social marketing can take up a lot of your time.

So, what’s an Internet marketer to do?

Schedule the amount of time you spend online. This is especially important for interactive time (social media, email, forums, commenting on blogs, gaming, etc), but also true of all your time online. If you want to make money online you need to focus the bulk of your time on activities that actually make you money. Checking email usually doesn’t make you money, writing a tweet about your favorite song usually doesn’t make you money, etc..

If you are working a 9 to 5 job and trying to make money online you can easily spend all of your spare time on activities that don’t make you money and don’t help you in other areas of your life. If you are trying to make money in your spare time it’s crucial that you spend most of your time doing productive activities that will lead to making more and more money online.

Life Is To Short To Twitter It Away

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