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The Promotional Action Pack

Written by Ryan Ambrose  · October 24, 2008

Here in the next week or so I’m going to launch a new site. It’s a simple little squeeze page with it’s own free mini-report course, and I want it to be noticed as fast as possible. Unfortunately, the Internet isn’t like it is on television, where you put the site online and suddenly, it’s flooded with more traffic than it can handle.

I wish it actually worked that way, because my life would have been so much simpler.

Unfortunately, it doesn’t, and you have to promote your site like everyone else. The good news is that you can create your very own promotional action pack to do that. It won’t cost you a ton of money or take much time to create.

Here’s what you need:

  1. Several articles related to your site: I had the luck of being able to retask a few of my older articles for this one, and now I have four ready to go. Once you have them, blast them with an article blasting service if you have the money. It’ll save you hours of posting them by hand.

  2. A viral report: I’ve used quite a few of these, and will be making another one to drive traffic to my new site. Write a viral report related to your site, and add the link pointing to it. Once you do, other people must be able to find it so they can use it as a bonus for their purposes, and thereby distribute it for you. I put mine into distribution using the Butterfly Reports web site.

  3. A video: These are the same kinds of video you find on YouTube. I make my videos with Sony Vegas, but choose whatever video maker works best for you. A simple slideshow video, or a narrated demonstration of something related to your site is what you need. Remember to insure your site URL is shown during the entire video, and pitched at the end of it.

Yes, it may take some time for you to get significant traffic to your new site. But you can get ahead of the game by assembling a promotional action pack in advance.

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My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.

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5 Responses to “The Promotional Action Pack”

  1. George Manty on October 24th, 2008 2:32 pm


    That is definitely a great strategy you have come up with to promote your new websites. The only things I would add to the mix is a little social bookmarking, submitting the site to a few directories and giving the new site some links from some of my existing related sites. However, your strategy uses some of the better methods to get BIG traffic to a site.

  2. The Lazy Slacker on October 25th, 2008 1:18 pm

    Easy and simple – i like that.

    As I am writing this, my blog is 14 days old (it’s a baby).

    I’ve been using social media (twitter to be exact) to drive traffic and create community and readership.

    I will try the article blasting and the viral report.

    Sounds great.

  3. Ryan Ambrose on October 26th, 2008 7:29 am

    There are plenty of ways to get traffic, and if social media works for you, use it.

    The purpose of making a promotional action pack for yourself is that you have materials to help you launch before your site even goes live. It’s like a pre-fabricated ad campaign.

    In the case of blogs, creating community and readership does work well. But there’s no reason creating viral articles, videos, and reports shouldn’t help you gain traffic to a blog.

  4. Promotional Products on February 24th, 2009 1:44 pm

    This is a great strategy you have come up with to promote your new websites. Video and article marketing can do wonders if they can be made viral but depending on just one or two tools is something i would not advise.

  5. makemoneyonline on April 11th, 2009 2:09 am

    Nice post. This one is very useful info. And this strategy is ery helpful to promote a new website.