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You Don’t Need Fresh Content to Get Top Rankings! What?!

Written by Trent Brownrigg  · September 9, 2008

Have you ever wondered why you can go to your favorite search engine and search for highly competitive keyword phrases such as make money online, internet marketing, work at home, home business, or other similar phrases, only to find that the top results come up with many sites that don’t really have a lot of quality content and aren’t updated very often?

Isn’t frequently adding content to your blog or website the only way to get a lot of traffic and high search engine rankings?

I am sure you have been led to believe that content is all that really matters and you need to constantly update your website with fresh content, and doing this will bring in tons of traffic and will result in you making a lot of money. I know this is definitely something that most bloggers and website owners have been taught by the so called experts and gurus.

So why hasn’t that worked for you up to this point?

The reason is very easy to explain… It’s because content really is NOT all that matters! In fact, inbound links are just as important as content and are even more important when trying to rank well in the search engines. What you have been taught up until now is not entirely true!

New bloggers and website owners have it imbedded into them that they need to update their blogs and/or websites all the time with new original content. And while this is true to some extent, it really isn’t necessarily the most important thing and it is definitely not all that matters.

The reason so many of those sites you see ranking at the top of search engines for competitive keyword phrases are able to do so is because they spend a lot more time getting keyword rich inbound links instead of posting new content every day.

Now don’t get me wrong, updating your site with quality content is a very good thing to do but it doesn’t need to be done nearly as often as you might think. Content does help with your rankings and it is needed to keep visitors at your site once they are there. However, the most important factor for obtaining high search engine rankings and maximizing your traffic is to get as many inbound links as you can.

You must also remember that quality is ALWAYS more important than quantity when getting backlinks. Yes, you want as many as possible, but 10 home page links from high ranking authority sites in your niche will do more for you than 500 links from crappy unrelated sites.

Basically what I am trying to say is that you should continue to add quality content to your site when needed but you should spend a lot more of your time on getting backlinks and you will see a far greater return on your traffic, rankings, and profits!

Dedicated to your success,
Trent Brownrigg
Owner of a highly popular how to make money online website and a fast growing work at home blog.

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9 Responses to “You Don’t Need Fresh Content to Get Top Rankings! What?!”

  1. George Manty on September 9th, 2008 9:56 pm


    Excellent points. I am personally moving away from building frequently updated sites, back to building quality niche content with quality links to them. It’s a good way to go.

  2. Hendry Lee on September 11th, 2008 6:41 pm

    Balancing between content creation and promotion is something I’m struggling with… Nowadays fresh content is important especially for blogs because that’s the reason why people come back and subscribe to RSS feed.

    On the other hand, nothing happens until there is a promotion involved with it. What we see right now in Google search is site pages with savvy marketers behind them.

    I personally believe Google will improve again with their search result over time, so quality content is still important, but again promotion is not something to be overlooked.

  3. ezmoney on October 1st, 2008 12:31 pm

    That’s very interesting!!

    I’m working hard, updating my blog everyday to hopefully get some good traffic. I thought links were important but did not realize how important they are.

    What is better to get, a link from a PR8 website or 4 PR4’s?


  4. George Manty on October 1st, 2008 12:51 pm


    Page rank is not nearly as important as it once was. THEME is more important. Getting links from sites with a similar theme to yours is more important than getting links from high page rank sites.

    Hope that helps,

  5. The Lazy Slacker on October 28th, 2008 4:18 pm

    It makes sense. PR is important.

    It seems like whoever has the best combination of PR, content and seo wins.

    It’s never just one thing.

  6. pays to live green on November 2nd, 2008 6:11 am

    This makes really good sense. I have seen all too often blogs with hardly any content, but have tons of comments and are at the top of search engine results in most of their posts. The more quality links that I earn, the higher my posts get in search engine results. Keyword building is also extremely important.

  7. HTC G1 on February 5th, 2009 9:02 pm

    So true, when I start to focus primarily on writing content and ignore the backlinking side of things my traffic plateaus or worse it lessens. Start backlinking again and up comes the traffic, there is no denying the link.

  8. pluginprofitsite on February 19th, 2009 1:41 am

    It really makes some sense. PR is important. It seems like whoever has the best combination of PR, content and seo wins. You will ultimately get traffic and you have the power to make money online…

    Great post

  9. makemoneyonline on April 12th, 2009 11:03 pm

    I think to get a top ranking your site must be required fresh and unique content. And this is a big reason to get a good traffic for your site. Because of fresh and unique content customers get attracted and subcripes for the RSS feed which really helpful for site.