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YouTube and Your Web Site

Written by Ryan Ambrose  · July 20, 2008

My first thought about YouTube is that I visit it far too much.

It’s easy to get addicted. You can surf for hours through the home videos other people have made. Some of them are so good at it they even have subscribers. I can enjoy my favorites, leave comments, and otherwise spend far too much time there when I should be doing something else. So do a lot of other people, and this is where your web site comes into the picture.

You can make videos of your own and put them on YouTube. If they become popular, you can use them to drive traffic to your site. Now, while I’m not going to go into a dissertation on this, the basics are pretty simple.

  • Make a video. You’re promoting your own commercial interests when you drive traffic to your site with this video, so it should be original. Using other people’s clips, music, or artwork for commercial purposes without their permission is a giant no-no and can get you into trouble.
  • Put your site’s URL at the end of the video, then allow people to post or embed it on their own sites. You’ll get traffic from YouTube, but you could get more if someone uses it on their site if the link is in the video.
  • Plus, to drive traffic straight from YouTube, put your link in the comment section that comes with every video there.
  • This can result in a traffic spike, and if you have some means of traffic capture like RSS, opt-ins, sales, or subscription sign-ups, you can put that traffic to use.

Internet marketing is starting to trend towards video, so if you can make them, you can most use them. It’s worked for other people, for better and worse (i.e. “LEAVE BRITNEY ALONE!”), so if you do make your own video, don’t wear raccoon mascara and have a nervous breakdown.

On the other hand, if raccoon mascara has worked for you in the past, feel free to comment. I’d really be interested in hearing about it.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.



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Comments

5 Responses to “YouTube and Your Web Site”

  1. George Manty on July 21st, 2008 7:07 am

    Ryan,

    I love using youtube videos on my sites. It’s an easy way to provide content to your audience.

  2. Jamie with poolservicesorlando on July 21st, 2008 9:54 am

    I have thought about this a couple of times, but creating youtube videos won’t work for my particular sites. Thanks for the info. though.

  3. George Manty on July 21st, 2008 7:04 pm

    Jamie,

    There are actually a lot of ways you could use video in your online business.

  4. Mike @ Forex Trading on July 22nd, 2008 4:02 am

    The number one genre of video to make on youtube is clean humor. You’ll easily get tons of views if the video is funny enough.

    But say you run a web design blog, and you put a humor video out there with a link to your website. That’s a lot of untargeted traffic. So I think it is best to make a video pertaining to your niche.

  5. NickB on January 10th, 2009 1:26 am

    YouTube is a great way to get traffic to your site not only that, you can gain trust and build your personal brand which is important when building an online business.





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