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What If You Can’t Find A Niche That You Are Passionate About?

Written by George Manty  · July 14, 2008

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In my previous posts on finding the right niche to market to I said that it is much easier to build a business by sticking with one niche market that you LOVE.

While this is true, this assumes that you can find something you are passionate about.

What if you can’t find a niche market that you are passionate about?

What if there is no money in the niche markets you enjoy the most?

I have not seen these questions answered by many people. The first time I saw this answered was when I was doing religious study, but I have also seen it answered by a few business people.

So, what is the answer?

First, let’s take a quick look back at my 7 step niche finding system:

1. Make A List Of Your Passions

2. Make A List Of Things You Do Well

3. Merge The First Two Lists

4. Choose Your Favorite 3-5 Niches

5. Determine The Traffic Potential

6. Determine The Money Making Potential

7. Make Sure You Have Time For The Niche

If none of the niches that you are passionate about look profitable, then skip step 1 (1. Make A List Of Your Passions). At the end you will have a list of niches that you are good at and that make money. If none of the niches that you are good at (or have knowledge about) are niches that you can make money in (which is possible, but unlikely), then you need to skip steps1-4. Which means all you are left doing is finding profitable niches (steps 5-7).

After completing steps 5 through 7 you now have a profitable niche to target. That’s what you do when you can’t find a good niche in areas that you are passionate about.

“What about the passion? Aren’t you going to have a problem staying in this niche if you don’t have passion for it?”

That is the million dollar question… and despite what I may have said in the past the million dollar answer is that you need to…

Love the niche that you choose! Be passionate about the niche you choose!

Loving what you do is a choice. You can choose to love any niche. This may go against many of the things you have heard in the past, but it is an extremely important principle to learn. This is so important I am going to repeat it in big bold letters:

“Loving what you do is a choice. You can choose to love any niche.”

You don’t have to be passionate about a niche to make money online. However, you need to become passionate about everything you do in that niche (marketing, writing about it, etc.). You need to be passionate about what you are doing to make it easier to stick with it long term. And that passion is a choice. You can choose to love what you are doing, or you can choose to hate it. The decision is yours. When you choose to love what you are doing, then you will be much more likely to create the online business of your dreams.

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2 Responses to “What If You Can’t Find A Niche That You Are Passionate About?”

  1. Tom - on July 14th, 2008 1:28 pm

    When I started blogging, my blog started as a personal journey of a young entrepreneur, but as time went by I started writing more and more about blogging – and people seem to love those posts.

    So I decided to start a whole new blog specifically for bloggers and it has just taken off. I found a topic I loved while doing something else.

  2. Denise Clarke on July 29th, 2008 1:30 pm

    I agree, you must be passionate about your niche …. I think that is why I have a few different ones.

    Last year, while I was doing my due diligence, you know keyword research, I found 2 niches that looked quite promising, but I just had to put them aside because I didn’t think I could maintain my enthusiasm.

    Toenail fungus and jock itch looked pretty good on paper, but I wasn’t sure if I could blog nonstop about those topics … LOL