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Purposeful Blogging – A Must For Business Owners

Written by Monika Mundell  · July 9, 2008

purposeful blogging Blogging with a purpose. What does it mean and how can we get the most out of it if that is our aim? I ponder this question quite often to be honest. When I first came online I didn’t have a purpose except to make money. Little did I know what it actually takes to make money.

Well, fast forward 4 years and I have learned a lot. So much so that I could easily write 20 ebooks. No, scrap that, hundreds of them. I’m consistently surprised and amazed at how much information I can cram into my brains on a daily basis.
Sometimes I feel my brain has to burst for sure.
But no, it just keeps working, soaking up usable scraps of info and reminding me about them when I need something fast.

If we look at it closely, our mind is like a huge machine. Quietly filing away information bytes until we need them. Storing them on hidden shelves.
Getting back to the blogging with purpose idea though I noticed it helps to know what we really want out of life. Admittedly most of us are consistently re-inventing ourselves. There is nothing wrong with that since we learn and adapt throughout a lifetime.

The best thing about writing a blog is that we can always change direction. After all, it is ours. We make it our own and stamp our own distinctive character onto it. While this kind of helps (since we don’t have to worry), it does still make sense to blog with a purpose since it is saving us huge chunks of time.

Just imagine what would happen if you were to change directions on your blog all the time. Chaos! Plus you’d also loose most of your readers for sure. Blogs have that distinctive trait to attract a certain readership, depending on the topic of course.

While most bloggers change their direction at some stage, many wouldn’t dare to do this too often, me included. Unless of course we start a new blog.
But doing this will only cause us to waste a lot of time. Time we could use to actually grow our blog with a purpose. Whether this time is utilized with link building, adding more posts or using other means to further blog traffic is irrelevant.

Purpose blogging is in my humble eyes a must if you want to build a corner stone blog for your business. For many business owners blogs are the number one means to connect with the world. Their blog is the window to their shop, their business.

For these business owners purposeful blogging is more important than for a diary blogger who simply wants to have some fun. To blog with purpose could include any of the following:

  • keyword focused posts
  • driven advertising
  • networking in the right circles
  • blogging on topic
  • blogging to a strict schedule
  • using prizes, give away’s and competitions to attract more readers

Whatever your purpose, you need a structure. Whether you focus on any or all of the examples before, you need to know what your blogging purpose is.

When I first started my blog, I did it with the intention to journal my journey as a freelance writer. My aim hasn’t wavered much, although I did eventually stop blogging on wider topic group and started to narrow my focus on freelance writers (both new and established), writers and entrepreneurs instead.

This change of focus has paid off with regards to help brand myself as an established and knowledgeable freelance writer, which of course I am by now. To further sweeten my decision, I am fortunate enough to be able to help many aspiring freelancers with my advice. This in fact has always been my blogging purpose too, I just needed to narrow my blog’s focus some more to move further in this direction.

As you can see by what it has done for me, a blogging purpose could make a huge difference to your blog, your business and ultimately your life.

So, tell us, what is your blogging purpose?

About The Author
My name is Monika Mundell, I’m one of the co-authors of Can I Make Big Money Online and I’m the author of Freelance Writing. Learn more from me there.

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9 Responses to “Purposeful Blogging – A Must For Business Owners”

  1. Hendry Lee on July 10th, 2008 8:43 am

    It’s so coincidental… I just wrote about strategic blogging at the same date you post this. In the post, I said this is the missing link in building blog audience.

    I also think a goal is important. It is the finish line, the strategic plan is the path you need to take to go there.

  2. Monika Mundell on July 10th, 2008 6:56 pm

    @ Hendry Lee: That is amazing. Looks like we think along the same lines. I’ve noticed this is what holds a lot of bloggers back on their individual quests. They have no strategy. I’ll have to go and read your post now too.

    Thanks for the comment, it is appreciated.

  3. George Manty on July 10th, 2008 10:17 pm

    @Hendry – Why don’t you have comments on your blog?

  4. bluetooth on July 11th, 2008 2:27 am

    Blogging Purpose definitely must be followed. The areas which we write on must be consistent and not changing always. These strategies can really work wonders for the blog owners. Thanks a lot.

  5. Hendry Lee on July 11th, 2008 11:27 am

    @George: I’ve emailed you with the answer. I don’t think I want to promote and irrelevant blog post here.

    Btw, I have a contact form ūüôā

  6. George Manty on July 11th, 2008 4:53 pm

    @Hendry –
    I will check it out on the weekend.

    I don’t mind you posting a link in the comments as long as they are relevant, which your post would be. I need to write a comment policy to make this more clear.

  7. Tom Volkar / Delightful Work on July 14th, 2008 11:56 am

    I think it’s a good idea for new bloggers to set a broader purpose in the beginning and then tighten it down once they get a feel for what blogging really is. This is the purpose of my blog as shared on my about page:

    Delightful Work Declaration of Intent
    “Our mission is to increase the number of folks on this planet who are in active pursuit of work life freedom. We are doing so by: Encouraging and inspiring the action of discovering, validating and engaging in the authentic pursuit of livelihood so right for you that it provides all of what you want in fulfillment and in financial rewards. Creating a community of those who want an ongoing dialogue with others who are in similar pursuit.”

    The once I began blogging I found that the community I created was mostly made up of other bloggers who for the most part are already enjoying their delightful work. So I find myself often trying to make the posts engaging for both bloggers and for those who have yet to make the jump to the delight of self-employment.

  8. kyrious on July 23rd, 2008 9:18 pm

    the truth is my purpose in running a blog is to set up my affiliate link,but it such a wonderful experience because i get the change to widen my knowledge about the internet and meet new friends and stumbled great ideas and blog like yours

  9. Bill on August 8th, 2011 2:08 pm

    I too have been at this IM thing for one year plus, and am putting in significant hours with sporadic paydays. But, I am pursuing my dream and am still confident that dream will be a reality very soon. Many people quit right before they reach the top of the mountain and never realize they were inches from getting over the top and letting that momentum carry them down that hill to success and happiness. I have found a common thread of successful people to emulate in a specific type of business model that I believe to be one of the most effective and lasting ways to become successful as your own boss. Best of luck to all who read this. Bill