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Why Doesn’t Your Traffic Convert Into Money?

Written by Trent Brownrigg  · July 8, 2008

Do you ever wonder why it is that you have 500 or 1000, or even 5000 subscribers to your RSS feed and thousands of visitors per month… yet you barely make any money from your blog, if any at all?

The reason is simple…

You have the wrong kind of traffic coming to your blog (or website)!

Most make money online bloggers write post after post aimed at other bloggers and internet marketers, and they try to get as many readers as possible through social websites and other things like that. However, this is not a very good strategy if you really want to make money from your blog.

The people you are targeting with your blog posts are the exact same people who are doing the same things you are trying to make money online and they are definitely not the ones who are going to click on your ads or buy your recommended products. They know what Adsense ads are and they are probably promoting the same products you are on their blogs. So why would they take any action that will make you money? They won’t!

If you really want to make money online then most of your traffic needs to come from search engines because the average person doing a search won’t have a clue what Adsense is so they will gladly click on your ads. They also don’t know what an affiliate link is so they will buy products through your affiliate link if it’s going to help them make money online.

So what do you need to do?

Stop wasting all your time getting traffic through social sites and writing your posts aimed at other bloggers in the same niche as you!

You need to start getting keyword rich inbound links with the sole intent of ranking highly on the search engines (specifically Google) so you can start getting traffic from searches. Let’s say, for instance that you want to rank highly for “how to make money online” then you need to start acquiring backlinks with that as the link text and variations of it.

Want to know what kinds of inbound links you should be getting to maximize your search engine rankings? Read my recent post on finding the perfect backlink. And read Ryan’s recent post on the subject: What Links Can You Point at Your Web Site?

You should also do some keyword research on all the various searches related to your niche and start writing some posts about the different topics that are being searched so you can get rankings for lots of long-tail keywords. The traffic you get from those posts will start adding up and can turn into a lot of visitors and a lot of money!

Getting traffic that actually makes you money isn’t rocket science, it’s really quite easy. All it takes is the discipline on your part to build backlinks and write specific keyword rich posts.

Dedicated to your success,
Trent Brownrigg
Owner of a highly popular make money at home website and a fast growing work at home blog.

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13 Responses to “Why Doesn’t Your Traffic Convert Into Money?”

  1. George Manty on July 8th, 2008 9:54 pm

    Great post. I personally focus a lot on Search Engine traffic. In fact, at least 50 percent of my blog posts have some sort of premeditated Search Engine optimization in them.

  2. Engago Team on July 9th, 2008 1:51 am

    On a B2b website you can have: – Residential surfers – Company surfers

    • Company surfers no chance to become leads
      ° Company surfers who could become leads

    Thus you need to analyze all of your traffic and only count the traffic that are typical potential buyers.

  3. James Mann on July 9th, 2008 2:34 am

    You hit it right on in this post Trent. I have a few hobby blogs and get 85% of my traffic from search engines but my MMO site gets about 15%.

    The difference between them shows that I earn far more from search engine traffic than I do from the same niche visitors.

  4. Make Money From Home on July 9th, 2008 5:03 am

    Good post Trent. Going for search engine traffic via targeted keywords makes more sense if your goal is to sell more in your blog. These type of backlinks certainly pay off with a better type of visitor.

    – Jeff Schuman

  5. hobbies on July 9th, 2008 8:53 am

    So why blog then? If you’re going after the SERPS then isn’t a website a better way to go?

    It’s to bad you can get this article into the hands of every newbie blogger out there in the MMO niche.

    Great post.

  6. Hendry Lee on July 9th, 2008 9:10 am

    I’ve just finished and published my post about strategic blogging to build readership. It talks about the missing link in building audience, which you nail down perfectly.

    Bloggers should really think about the kind of audience they want to build and create content that focus on reaching the outcome.

  7. Trent Brownrigg on July 9th, 2008 2:01 pm

    @ Everyone – Thanks for all the great comments so far. It’s good to see that everyone agrees with me for the most part!

    @ James – I am not surprised by your numbers. Search engine traffic is the way to go. Sometimes you can get surges of traffic and make some quick cash using other means but in the long run it’s all about the SE’s!

    @ hobbies – Well I somewhat agree with you. I have plenty of static websites that do very well in the SE’s. However, updated content is also part of the equation and blogs are easy to update. Plus, people seem more likely to link to blogs nowadays for some reason.

    @ Henry – Very good post!

  8. George Manty on July 9th, 2008 2:12 pm

    @James and Trent,

    Blogs are natural search engine magnets. Search engine (especially Google) love blogs for a number of reasons including:

    1. They are constantly updated (including comments).
    2. They are syndicated with RSS which gives them more natrual links from RSS Syndicators.
    3. For whatever reason, they are more likely to be bookmarked on social sites.
    4. They get great natural links to internal pages which helps them avoid being sandboxed (see point 2).

  9. Reverse Lookup on July 10th, 2008 9:47 am

    Excellent post, when I first started Blogging I just wrote about anything, no research or nothing. Than I started Keyword Research and targetting my posts and right away my traffic started converting into sales. Trust me, do your Keyword Research!

  10. Brett on July 10th, 2008 2:45 pm

    Great article, I have been trying to tell people this for a while now. Just because you get traffic does not mean you get sales.


  11. EzRich Project on July 21st, 2008 6:28 pm

    Getting your sites visible on Google’s radar is a priority but it’s darn difficult to move to the first page.

  12. Lazy Slacker on October 29th, 2008 10:08 pm

    Good point.

    I think that it comes down to selling the right thing to the right people.

    Know your audience, know there needs and wants.

    Given that knowledge and the audience making money is guaranteed.

    Experienced internet marketers buy things too. ūüôā

  13. Arun on September 23rd, 2011 6:40 am

    I receive lot of traffic to some of my sites but still I don’t make much money with those sites… but I’m having other site which is have very less traffic but I generate good revenue from those sites. The rule is go for “buyers” keyword.