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Anatomy of a Mini-Site

Written by Ryan Ambrose  · July 7, 2008

Mini-sites are sites designed to do just one thing, such as sell a product, promote an affiliate program or collect a list. Plus, they do it automatically, and once they’re optimized until they convert, you can just drive traffic to them and let them go.

But what do you need for a mini-site? They’ll all have certain things in common that shouldn’t be neglected.

  • Your copy, and that includes the initial header and headline that will grab the attention of your visitors so they continue reading.
  • Some way to deliver your product or sign-up bonus that defeats fraud. That means only people who’ve bought it can get to the download page. Yes, there are those sleazy enough to post a link straight to your product page, so you want your product delivery to be as fraud-proof as you can make it.
  • If you’re selling a product, some way to collect a list. That’s half the point in going through all the trouble to sell something online. You can collect a list before or after the sale. I don’t recommend collecting a list beforehand because it will irritate your affiliates, but collecting one after annoys PayPal unless you give your buyers a way to bypass your squeeze page. I still use list collection after the sale myself, and provide a bypass link to keep in compliance with PayPal’s TOS.
  • Remove all distractions. Your mini-page is designed to do one thing, and one thing only. You don’t distract from that one thing with above the fold ads or pop-up windows, though I’ve recently started using an exit pop in an attempt to reclaim departing traffic.
  • A way to get in touch with you that works. Email addresses should be specific to the site. For example, admin@yourwebsite.com looks far more legitimate than a Yahoo or Hotmail email address.
  • Make sure it’s all working prior to launch. The last thing you want is for your product or bonus delivery to bungle, and that people who join your list get lost in a glitch. If you’re promoting an affiliate program, test the link to insure you’re getting credit for the hits before spending to drive traffic.

Keep these things in mind, and you can make a productive mini-site that will produce results for you.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.



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Comments

4 Responses to “Anatomy of a Mini-Site”

  1. Hendry Lee on July 8th, 2008 9:12 am

    It is amazing how many marketers are still using unprotected thank you page. However, that certainly is not the only security problem.

    Last time I counted, there are 14 security points that allow people to access your paid content (ebook and other downloadable stuff).

    Scary… but the industry needs to change.

  2. George Manty on July 8th, 2008 9:57 am

    Hendry,

    One of the ways you can benefit from people stealing your ebook, is by putting affiliate links in them. That way you can still make money off the stolen ebooks.

  3. Ryan on July 8th, 2008 10:16 am

    Anti-fraud is addressed in the $7 Secrets script, as basic as it is, and a script sold at http://www.dlguard.com. I suspect you could do things like manipulate the .htaccess file as well.

    But there are people who have addressed the security issues to some degree or another.

  4. Entrepreneur Blog on August 7th, 2008 4:58 pm

    These are some great tips. I’ve done pretty well with my mini-sites too, earning from Adsense, Affiliates, and ebooks as well. You don’t need anything extravagant, just plain and simple works wonders.





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