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What Links Can You Point at Your Web Site?

Written by Ryan Ambrose  · June 29, 2008

I mentioned this before, but I’ll remind you of it again. I don’t link trade to get backlinks. Yes, every so often, someone asks to link trade with me, and I put them in my blogroll. But as a matter of course, I don’t actively pursue it. It’s too much work for a type of link search engines don’t respect all that much anymore.

However, I still have to have a linking theory, and it’s not magic or wishful thinking. It’s just that I trade something besides a reciprocal link to get a link pointed at my site. This sort of arrangement holds the potential of giving me more high-quality or targeted backlinks with less work.

So then, what links can you point at your web site that doesn’t require a link trade to get? Here’s a list of the common, and not quite so obvious, things you could do.

  • Articles: Put a resource box at the bottom of a good article, then let anyone use it. This is a long-standing ‘trade content for backlinks’ tactic.

  • Viral Reports: I’ve written, and put up for distribution, three viral reports as of this posting with links pointing at all sorts of things that are useful to me. Others can take those reports, rebrand them with their affiliate links, then use them as bonuses for their own purposes. In the process, they use their distribution power to put my links in front of people I might not otherwise reach. This is the larger-scale version of the article marketing theory, and another thing that’s been in use for some time.

  • Videos: Ever heard of YouTube? Know what happens if you produce a video and it goes viral? Any link you happen to display in that video could be seen by millions. Video marketing is becoming a trend in Internet marketing lately, and if you know how to make videos, it’s time to looked into making one that can work for you.

  • WordPress Templates: Ever programmed one of these from scratch? You could make one for anyone’s use, and include your link in the footer.

  • Put them in your products: If you sell something to someone, why stop there? If that product is related to some other site you have, why not mention it? Information products are especially useful in this regard, and can include links pointed at affiliate programs or your other sites.

  • Offline methods: Put your site names on business cards, letterhead, and other offline products if you have offline businesses. If you’re printing them anyway, put that expense to more use by promoting your sites too.

Do you have your own favorite backlinking method? Feel free to comment.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.

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12 Responses to “What Links Can You Point at Your Web Site?”

  1. Mark on June 30th, 2008 4:59 am

    I agree with you that its takes too much time to find links using the conventional methods. My favorite is using articles.

    Another way to use articles is allow your article to be used freely as content on other websites or ezines, except that the author’s bio should be left intact.

    More like a backlink sort of. I mean everyone is looking for ways to get quality content free, so why not allow them use it. Its a win-win-win situation.

    Give it try.

  2. Ryan on June 30th, 2008 8:02 am

    I’m a big fan of articles, Mark. I point at least one (and usually more) at every site I create, and even use an article announcement service to get them out to the world bulk rate.

    Lately, I’ve taken to using its larger cousin, the viral PDF report too.

  3. Hendry Lee on June 30th, 2008 8:02 am

    I also use articles extensively to build inbound links, and I am looking forward to start being a guest blogger too.

  4. A Master Networker on June 30th, 2008 11:26 am

    Good article Ryan… šŸ˜‰

    I have even tried “combining” a few of the tips above..

    I recently added a viral email campaign to an animated YouTube video…

    with links pointing back to my site (post) at

    I’ll keep you posted on the results.

    Rock On


    Author – Master Networkers Web Blog

  5. Michael Vlaicu on June 30th, 2008 2:48 pm

    Great post… and thank you for commenting on my site šŸ™‚ Cheers, and your blog looks splendid!

  6. George Manty on June 30th, 2008 5:37 pm


    Thanks. Your post on the Internet D-Day was very interesting.

  7. Earnblogger on June 30th, 2008 8:41 pm

    I agree with your points. Articles and free stuffs can give back you a lot. And with a few good blog themes or templates, one can easily take a blog to the next level. Thanks.

  8. Dean on July 3rd, 2008 10:31 pm

    Articles are good for backward links but these days forums, blogs, social media all play roles in backward link creation. Submitting your site to some popular directories is still good but it is not like a few years back for sure when this is all you needed to do. Will be interesting to see what is next.

  9. Begin Earning Online on July 5th, 2008 6:53 am

    First of all, I like the title of this post.

    Secondly, the post is a good one. I am thinking to promote my blog using videos from now on, it’s nice to know video has such potentials.

  10. Engago Team on July 9th, 2008 1:47 am

    If you are in B2B then you don’t need traffic from residential surfers but from companies from your market segment.
    Thus the first thing you need to do is to know what companies are visiting your website and count how many are from the market segment you aiming at with your products or solutions.
    Then investigate the origin or search words used by the interested companies.

    Traffic is not leads.
    Visiting companies are not leads.
    Companies from your market segment could become leads.

  11. James Mann on July 9th, 2008 5:50 am

    Great info Ryan

    I think I have come to the end of accepting reciprocal links. I find spending just a little more time looking for relevant one-way-links to my pages is much more rewarding these days.

  12. Link Building on July 21st, 2008 10:13 am

    Building links through articles is one method that always works well. And I submit sites to the new directories the day they are announced. New directory owners are hungry for links and sites will be approved in just a day or two.