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Why Your Product Should Be an Info Product

Written by Ryan Ambrose  · June 20, 2008

Are you thinking about selling your own product online?

Doing that is a bit on the high-maintenance side, but you can get a lot out of it. Selling your own products lets you make money, make back-end sales, and build a larger list all at the same time. The trick then is to find out what kind of a product you should sell, and I personally recommend an info product (short for information product) like an ebook or my personal favorite, the short e-report.

You may have noticed that there are a lot of these around. Electronically published ‘How-to’ guides are everywhere, and it’s something you could sell too.

Why should you give this real consideration?

  • With the state of software and technology today, making a well-formatted PDF ebook or short report is well within the budget and technical know-how of a home entrepreneur. I make small reports with some regularity myself, and it only takes me a few days from start to finish.

  • Ebooks allow you to turn knowledge you already have into a sellable product. You just take something you know, write it up, add pictures if you need to do so, then arrange and edit it into a polished ebook. It won’t make much of a difference what type of knowledge you have, because the Internet is so big, it’s more than likely you’ll find an audience for it.

  • Ebooks and reports can be filled with affiliate links, which means they have the potential to keep generating income after they’ve generated income with their sale.

  • Info products have no delivery costs. In fact, you could create a mini-site that will sell them, process payments, and then deliver your ebook to the customer without any input from you whatsoever.

  • Info products, and particularly short e-reports, have more uses than to simply be sold. If you can learn to make short reports quickly, you can use them to drive traffic, make them incentives, or build lists with them.

  • ‘How to’ guides are in demand, especially if it’s about doing something better, faster, or more easily.

If you’re thinking of selling your first product, I highly recommend you make it an info product. They’re comparatively easy and inexpensive to produce, and can be used for all sorts of things.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.

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5 Responses to “Why Your Product Should Be an Info Product”

  1. George Manty on June 20th, 2008 2:09 pm


    I agree that info products are a great way to make money online. I personally think that they are also a great starting point for an online business. Once you create an ebook you can then re-use the information in a coaching program or as part of a membership site or in an audio and/or video product.

  2. Hendry Lee on June 25th, 2008 8:16 am

    Information business is a perfect model for blogger, because they are already a content producer.

    High ticket item and physical products can be lucrative though. Low production cost, very high perceived value and margin.

  3. Ryan on June 26th, 2008 2:54 pm

    No argument there, Hendry. It’s still worth your while to know how to make ebooks though. You sell them first, establish some credibility with the info product, then try to upsell to a higher ticket item after capturing someone on your list.

  4. George Manty on June 26th, 2008 5:25 pm

    I agree completely with Ryan, starting with an info product (ebook) and turning it into a bigger business is a great way to go.

  5. Jeff Schuman on June 27th, 2008 9:09 pm

    Good post Ryan. I have always liked making money selling information. You never run out if things to sell with information products.