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Type Your Way to Worthwhile Backlinks

Written by Ryan Ambrose  · May 30, 2008

The SEO strategy I intend to use with my new sales letter page is noteworthy in one big way. I have no intention whatsoever to engage in any link trading to build my link popularity. There are no reciprocal linking pages, and I’m not sending out requests every day to other web masters. Frankly, it’s just too much effort for me.

I don’t miss it. I did link trading through an automatic service on my last sites, and it didn’t amount to much of anything. The search engines don’t give reciprocal links all that much weight anymore, and no traffic ever came from more than one or two of them anyway. So the results really weren’t worth the trouble.

This isn’t to say you shouldn’t build links, because I have every intention of doing so, just like you. You still need them just as much today as you ever did. But what you need are one-way links that don’t require you to reciprocate, and are thus worth more in the eyes of a search engine.

If you want these kinds of links, and you do, you’ll have to find something else to trade for them. With affiliate programs, for example, you trade commissions for someone putting a one-way link to your site in front of interested people. But a classical, inexpensive, and worthwhile tactic is to trade content for them.

This is called article marketing, and it’s been around for a while. Blogs, ezines, and web sites are always looking for content, and you could provide it for them. You write an article in your niche, polish it until it’s desirable for someone else to publish, then put it on a free article site or pay an article announcer to mass broadcast it. Your payment is called a resource box, which is a short blurb about you, a one-way link to your site, and a reason why someone might want to visit it.

This will give you those highly desirable one-way links you want. Plus, articles do all sorts of other things on top of that.

  • When you write an article relevant to the topic of your site, it helps pre-qualify the traffic going to your site, giving you far more targeted traffic. That helps the bottom line of getting someone to your site, such as conversions, sign-ups, additional RSS syndication, or whatever your desired result happens to be.

  • Demonstrating your aptitude by giving away small but useful bits of information in an article helps increase your credibility in your niche.

  • Articles and their attached links are viral. The same article could be posted on a growing number sites or blogs over time, increasing your link popularity without any effort on your part across months or even years.

  • If your article is used in an ezine publication, you could see a traffic spike.

For some added incentive to get people to use them, you can put an article or two in your affiliate areas and tell your affiliates they can rebrand the resource boxes with their affiliate links. This is the small-scale version of the viral, rebrandable report theory.

I highly recommend article marketing to anyone who wants to create one-way links, link popularity, and the occasional traffic spike to their web sites. Once you get good at it, you can simply type your way to worthwhile backlinks. It’s a far better method than wasting effort on near-useless reciprocal link trades, or spending money buying traffic from paid sources.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.



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Comments

14 Responses to “Type Your Way to Worthwhile Backlinks”

  1. Jonathan on May 30th, 2008 11:20 am

    Hi Ryan your exactly right with this. My site has a PR3 rating and is now getting some good listings in search and that is without ONE reciporcal link. One way links are much better. I have also written over 150 high quality articles and the links I get from these are excellent and they are all one way. the best site on the web is http://www.ezinearticles.com for this, I should know as I’ve used over 100 article directories and most are rubbish. great article

  2. George Manty on May 30th, 2008 1:21 pm

    Ryan,

    Good post. I haven’t used this technique in awhile, but it does work really well.

  3. Ryan on May 30th, 2008 2:38 pm

    I use EzineArticles.com too, though I’m submitting to it lately with a blaster service called SubmitYOURArticle. I’m using articles with my new sales letter site, and just converted one of my reports to rebrandability to help drive traffic.

  4. Andy on May 31st, 2008 1:44 am

    Nice technique to get one way backlinks.Writing articles and sending to article directories is better than asking other webmasters for link exchange.This method is time saving and much more powerful for one way backlinks

  5. Clem on May 31st, 2008 2:59 am

    I have used articles to great effect for tight niches where you can focus the articles on the content of your website. When people arrive at your site they should get what they were looking for – i.e. more of what they were looking for.

  6. Secret Affiliate Code on June 2nd, 2008 3:24 pm

    Yep, Article marketing is still the workhorse method that will pay off. Whether it be eventually or instantly, depending on the article I believe (its quality etc) you will strike with this marketing method. Thanks for your insight and post

  7. Matthew on June 10th, 2008 7:34 pm

    This a great technique to get one way backlinks! Everyone should try this because it will get them more traffic.

  8. Cliff Posey on June 15th, 2008 2:20 pm

    I am getting good results with posting on blogs, forums, social book marking, article submission and other ways.

  9. George Manty on June 16th, 2008 7:49 am

    Cliff,

    Those are good methods of getting links, but article writing is one of the easiest methods, because you don’t have to do much work to continue to build links to your site over time.

  10. Money Making Website on June 19th, 2008 10:12 pm

    I agree that Article are the way to go. The more you write the easier it gets and the more popular your site gets.

  11. Peter Bruce on June 27th, 2008 3:08 pm

    All I need is a good writer now… This article and press release idea sounds like it works!

  12. Shauna on June 30th, 2008 8:19 am

    Are you interested in trading backlinks as recommended in this article? Start trading by visiting my Squidoo Lens Backlink Trading.

  13. Breakdown Cover on July 5th, 2008 2:40 am

    I have now written hundreds of articles and spread them across several article sites including ezinearticles.
    What is a shame though, is how many external links leave each page. So you write an article but at least 100 links leave that page to other sites and pages within, so the 2 links you are allowed do not go that far.

  14. George Manty on July 23rd, 2008 10:13 am

    Shauna,

    That is interesting… the problem I see with it is that you leave a trail that is easy to follow. If you want to trade links on social bookmarking sites, it’s better to do it with an email group.





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