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Apparently This Is How You Really Make Money Online – Or Is It?

Written by Trent Brownrigg  · April 16, 2008

I’ve done many things over the years to make money online and have heard of countless other methods that I simply never tried for one reason or another. But I must not have gotten the memo on the newest trend in making money online.

If you follow the make money online blogosphere at all then you have probably noticed the same trend I have seen spring up lately. I’m not sure what to call it but it goes a little something like this… start a blog, build up it’s popularity, get a lot of readers, and cash out big time by selling it.

I guess this must really be the way to make money online. I mean if all these well-known bloggers are doing it then it has to be a great thing to do, right? Well, I suppose it can be a great way to make a nice chunk of money all at once.

But, then what? Your blog is now gone. Your monthly income is now gone. All the hard work you put into it for months or even years… gone!

It’s definitely not an easy or quick task to build up a popular blog so this isn’t one of those “rinse and repeat” business models that you can do over and over again to keep making money. Out of the thousands of bloggers out there only a small percent ever build up a highly popular blog.

Not to mention this is horrible for the person that gets suckered into buying the blog. Most of these blogs are selling for a lot more than they are actually worth. Yeah it looks good on paper because they do have a lot of traffic and a big following. But they aren’t following you, the new owner; they are following the original owner.

These blogs that are being sold have been branded by the original owner and the readers are following them because of their writing style or personality or some other trait they possess. As soon as the blog is sold all that goes away and so do the readers.

The new owner isn’t left with much more than if they would have just started a new blog and built it up themselves. Now they are out $25,000 or so without a whole lot to show for it.

So, let’s take a look at where the seller and buyer are sitting at this point…

The seller has a full bank account but nothing to bring in more income and the money they just got from the blog sale won’t last long. The buyer has an empty bank account and a blog that might be bringing in a little income but not nearly as much as they thought it would.

Neither side wins!

Therefore, I don’t think this is a very good way to go about making money online for either the seller or the buyer.

Of course there are a few exceptions to this. One being if the seller can no longer keep the blog for some reason and must sell it. Another being if the buyer is getting a popular blog for a super low price. And search engine rankings also play a big factor. But these exceptions are a whole other article themselves so I won’t go into them here. I will save that for my next post.

Dedicated to your success,
Trent Brownrigg
Owner of a highly popular make money online website and the home business tips blog.

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8 Responses to “Apparently This Is How You Really Make Money Online – Or Is It?”

  1. George Manty on April 16th, 2008 10:00 pm


    There is one big name blogger who has suggested that an “evil” way to get traffic to your blog is to put it up for sale and then never sell it. You get extra traffic that way. I don’t think that is the intention in all of these cases, but I would imagine that it does happen…

  2. George Manty on April 16th, 2008 10:01 pm

    Oh and also, I don’t think it’s a good idea to sell your blog unless you have a sure thing waiting in the wings or your blog is on it’s way down, in which case why would anyone want to buy it?

  3. George Manty on April 16th, 2008 10:02 pm

    I guess there is one more reason I would sell my blog…

    if someone offered an outrageous amount of money to buy it. Then I would sell it.

  4. July Bucks on April 17th, 2008 4:58 am

    I totally agree that neither side wins b’se Internet is a very changeable thing and none will ever make excellent blog succeed except its original owner. When I was reading your post I felt like there should be a continuation and I’m glad it will be.

  5. Jonathan on April 24th, 2008 3:55 am

    Hi Trent, i think that you make some excellent points especially about the loss of monthly income once you sell the blog. The way i see it, it is also very superficial and blogs that are simply just there to generate money without offering the reader something in exchange just clog up the internet, but hey everyone has a choice in the matter and i respect other who want to pursue this. For me creating a blog or website is more about sharing information, ideas and getting feedback and interaction form the readers as well as making money.

  6. The Only Type of MMO Site You Should Buy on May 6th, 2008 1:39 pm

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  7. Ren on June 16th, 2008 1:58 am

    I don’t quite agree with you. I agree that it’s not really a good business model, because it could hardly just being repeated over and over and over, since building a successful website/blog takes time.

    But i don’t agree that selling blogs/sites isn’t beneficial for both part sellers and buyers. If your out on the look for a blog/site to buy, you’ve gotta be looking for a nice deal. Not all buyers are stupid to buy something out of “potential” rather than “performance”.

    For me it could be either both sides win, both sides lose, or one side wins while another lose. In websites building/flipping, things happen according to how good you can come up with a deal.

  8. Peter Bruce on June 27th, 2008 3:04 pm

    I know guys with 25 small blogs with low page rank banking on one of them rising above PR5 just so they can sell it. I guess it is true that everyone is hoping on this bandwagon.