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5 Advantages Of Becoming A Guest Blogger

Written by Matthew Tutt  · March 31, 2008

Guest Post by Matthew Tutt

You have just created one of the best blogs that the Internet has ever seen. But now what?

How do you expect to get anyone to notice this site?

It may well be the best site ever created, or it may contain the meaning of life somewhere on the page, but can you expect anyone to notice it in the first place?

This is one of the trickiest obstacles to overcome when you first set up your own website or blog. You can’t expect instant search engine traffic or get good SERPS for your site because it is still brand new. Unless your domain name is one which is randomly typed by Internet users, you can’t really expect to get any kind of traffic at all.

One of the best and easiest ways of getting your site (and yourself) noticed on the Internet is by becoming a guest blogger. This is simply when you have some kind of a deal in place with another already well-established blog and you agree to write interesting, related articles in return for a link back to your own blog or website. The blog owner is getting free (hopefully) unique content and you are receiving free publicity for your own blog. Everyone is happy.

Here Are Some Of The Many Advantages Of Becoming A Guest Blogger:

  1. You Can Get Your Website/Blog Noticed For Free Nearly Instantly
    It costs you nothing to write an article, but will obviously involve a little bit of your time. This should be time well spent though, and guest blogging probably gives more advantages to your site/blog then by paying for some kind of advertisements. Also once you have written the article and have submitted it to the blog it is ready to go live on the site (might take a few hours for the blog owner to check it through and then submit it). This means that you can get almost instant traffic to your own site/blog.
  2. You Can Tap Into Related Markets
    Say you had a blog which contained dog training advice. You wouldn’t then find a blog about financial advice and ask to become a guest blogger. Why would the readers of the financial advice blog want to read your articles about teaching your dog how to stop biting people? You should find a blog which is in the same niche as your own blog/site, and then ask to become a guest blogger. Then the articles that you create will be of interest to the blog readers, who in turn will be much more likely to visit your website as it is related to the same subject, which is obviously of interest to the reader.
  3. Show Off Your Skills And Mark Your Authority On A Subject
    Perhaps you feel you are highly talented at writing on your blog, or perhaps you are highly knowledgeable of a specific topic. This is all very well, but if no-one goes to your site then no-one will ever notice you. This is why guest blogging is an excellent way of showing off your skills or your authority on a subject. As a guest blogger you are instantly in touch with the readers of a blog, so you now have a direct chance of impressing the readers of that blog – who should appreciate your work, and may in turn feel inclined to visit your own blog/site.
  4. Free Backlinks For SEO Purposes
    If you are guest blogging on a site which as a good PageRank and which has good SERPS, you will be gaining some powerful backlinks to your own site. As a guest blogger you should be allowed to place a few links back to your site/blog from within the blog-post you have written, and the search engines will see these links and this will hopefully improve your search engine position. A higher position in the search engines will obviously result in more visitors to your pages.
  5. Improve Your Writing Skills
    Although many people may not really care about their own writing skills, it is still an important aspect of guest blogging. As a guest blogger you will get (hopefully) a few chances of impressing the visitors of that blog, so you have to make your blog posts interesting and exciting. If your writing is poorly constructed or boring to read then chances are no-one is going to bother taking a look at your blog/site. You should adapt and improve your writing when it comes to guest blogging as you will only have a limited space in which to show off your skills, and if you don’t impress then you won’t gain much from becoming a guest blogger.

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2 Responses to “5 Advantages Of Becoming A Guest Blogger”

  1. George Manty on March 31st, 2008 9:25 pm

    PS. For those wondering the definition of SERPS is…

    The plural for SERP (search engine results pages).

  2. Jonathan on April 25th, 2008 3:47 am

    Matt, some really good points here and blogging is a powerful way of developing your own skils, benefiting the blog that you are writing for and increasing your own visitor traffic. I think the key is about quality content that appropriately reflects the blog that you are writing for.