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How To Create Online Videos That Sell Your Products And Services

October 29, 2008

If you have been spending any time on the Internet then I am sure you have noticed the huge rise in popularity of video on the web. I recently had the privilege of taking a four-week online training course called, Web Video University, that teaches you how to create online videos from start to finish.

The focus of the training is to teach you how to create videos that sell. In my opinion, the course keeps it’s promise.

The only real problem I had with the course is that the training uses Sony Vegas as the editing tool of choice. In and of itself that’s not really a problem. The problem is that I would have liked to see other tools (especially Camtasia) discussed in regards to making the videos.

However, that problem is outweighed by all the fantastic information revealed in the training, including:

  • The best tools for creating professional quality video

  • Your best choices for video equipment and cheapest alternatives to create high quality video

  • How to properly light and film your videos

  • How to create your own blue screen and teleprompter

  • The optimum lengths and times to use for various aspects of your video

  • The best methods of using videos to sell your products and services

  • How to get your marketing message across with video

  • How to edit your video for that perfect look and feel

  • and much more

Going through the 4 week course at Web Video University, I learned quite a bit about creating video. Overall, I was very impressed with the depth of the lessons on making videos that sell. I highly recommend Web Video University to anyone who wants to learn how to make online videos to market their products or services.

I intend to add video to some of my sites in the coming year, and the information I learned
from web video university should prove to make the process easier and more profitable. The price is extremely reasonable, and the training is excellent, so…

So, click here to go sign up for the training now.

Putting Your Old Stuff Back to Work

October 28, 2008

I’ve done quite a bit since I’ve been working on the web. Among other things, I’ve written tons of articles for my old content sites. Those sites aren’t up anymore since I started using mini-sites, but the articles and pictures are all still there.

That doesn’t change the fact that I’d already put a lot of work into those two sites. When I took them down, a lot of what I did over the year they were posted went away. Or would have, if I didn’t find new ways to put my old stuff back to work.

When you’ve been working online for a while, you’ll have old stuff too. When that happens, it doesn’t mean that’s work you’ve wasted. You can reincarnate it into something new, and put it to use again.

So how do you do that?

  • If you had a content site or blog that’s no longer up, recycle your articles. Make an ebook out of them, or turn them into free traffic-driving articles. You might even find you can rewrite them to be better than they were before.

  • Did an old content site of yours have a lot of pictures? If you took them, consider some social bookmarking with a Flickr account. Share your pictures with the world, and send some of the traffic that drops by to take a look at them to other places.
  • Turn some of your old pictures into a slideshow video. Some of my old painted miniatures pictures wound up on YouTube, and now I’m happy because I’m displaying them again. It could be that some of your old stuff could be driving traffic as a video to your newer stuff or current projects.
  • Not using an old WordPress blog template you made from scratch? Package the template, and let someone else use it. Remember to put your link in it, and anyone who does use it links back to your site.
  • Use content crossover for old and new stuff. Your articles might make good videos, or good MP3 audio files. Furthermore, you might make one of your YouTube videos a viral article with a resource box. If you go through the trouble to do that, you increase the reach of your work.

I reincarnated quite a bit of my old stuff, and you can too. You did the work, and if you can find a way, you shouldn’t waste it.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.


The Promotional Action Pack

October 24, 2008

Here in the next week or so I’m going to launch a new site. It’s a simple little squeeze page with it’s own free mini-report course, and I want it to be noticed as fast as possible. Unfortunately, the Internet isn’t like it is on television, where you put the site online and suddenly, it’s flooded with more traffic than it can handle.

I wish it actually worked that way, because my life would have been so much simpler.

Unfortunately, it doesn’t, and you have to promote your site like everyone else. The good news is that you can create your very own promotional action pack to do that. It won’t cost you a ton of money or take much time to create.

Here’s what you need:

  1. Several articles related to your site: I had the luck of being able to retask a few of my older articles for this one, and now I have four ready to go. Once you have them, blast them with an article blasting service if you have the money. It’ll save you hours of posting them by hand.

  2. A viral report: I’ve used quite a few of these, and will be making another one to drive traffic to my new site. Write a viral report related to your site, and add the link pointing to it. Once you do, other people must be able to find it so they can use it as a bonus for their purposes, and thereby distribute it for you. I put mine into distribution using the Butterfly Reports web site.

  3. A video: These are the same kinds of video you find on YouTube. I make my videos with Sony Vegas, but choose whatever video maker works best for you. A simple slideshow video, or a narrated demonstration of something related to your site is what you need. Remember to insure your site URL is shown during the entire video, and pitched at the end of it.

Yes, it may take some time for you to get significant traffic to your new site. But you can get ahead of the game by assembling a promotional action pack in advance.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.


Free Internet Marketing Videos

October 23, 2008

I just found out some very cool news…

Search Engine Journal ,in conjunction with Search & Social and TrafficBlend, announced the launch of IMBroadcast.com, a site dedicated to multimedia for Internet Marketers.

If you are looking for free videos on Internet marketing, blogging, affiliate marketing, search engine marketing, and other topics that will help you make money online then go check out IMBroadcast.com.

It also looks like a great place for us Internet marketers to post our own videos to help promote our products and services for free. Essentially it’s a YouTube for Internet marketers.

I am going sign up for my free account now…

7 Tips To Increase Your Productivity

October 20, 2008

I just finished watching Eban Pagan’s free time management and productivity video. In the video Eban gives away 7 tips for getting a more done in less time.

This video is especially valuable if you are trying to make money online and you are having trouble managing your own schedule. Like if you are working full time have six kids and your wife expects you to do the dishes ūüôā

The dishes are calling, so I don’t have time to go into the details on this, but trust me you should go watch it. Click here to go watch the video now. If you don’t need extra help with getting things done then you are one of the few, so maybe you should put out your own productivity product.

7 Secrets To Making a Viral Report

October 17, 2008

Among the other uses of the PDF ebook is the ability to drive traffic with it. If you know how to make a PDF ebook, then you can make its shorter cousin, the viral report.

While you can sell reports, the purpose of a viral report is a bit different. Viral reports are designed to drive traffic by trading content someone else can use for their ‘help’ in getting your links out to interested people. You do this by creating the report and letting others use it for free. When you do this, you should keep some things in mind.

  1. First, you have to know where your report is intended to drive traffic. You want to write about a subject related to your site to prequalify the traffic, so don’t start writing until you know.
  2. The average person has to look at an ad seven times before they respond to it. So when you write your viral report, focus primarily on advertising a single link. Put it in the footer, the title page, and at the end of your report at the very least. You can also put it in the body of the report, but be careful not to spam it.
  3. While you want to give anyone who reads your report enough good information to earn their trust, they won’t buy the cow if they can get the milk for free. So when you write your report, keep the subject more focused than what you are selling on the site where you want them to go.
  4. If you want to use the report to drive someone to an affiliate product page, make sure it’s about something related to the products on that page. You want interested and targeted traffic, not generic hits.
  5. To make the report go viral, clearly state what you’ll allow someone to do with your report on the cover. Can they give it away? Sell it? Do other things with it? Also, make sure that you explicitly forbid them to alter it, or distribute it in any form but digital. If they do change the report, or distribute it physically, it defeats the purpose of using it to drive traffic.
  6. If you have an affiliate program for the site where you intend to drive traffic, make your report rebrandable. Someone is much more likely to use it if they can make money from it and get free content than just to get free content alone.
  7. Viral reports aren’t oversized sales copy. To make them work, they have to provide real information to anyone who reads them in a well-produced way. You also want them to be used by other merchants as list builders and bonuses for buying something else, which won’t happen if all you do with is just try to sell your own stuff in a PDF that looks like a spam site.

  8. Viral reports are handy if you make them correctly, and know what you want to do with them before you write them. With a little preparation, you could be making viral reports that work for you.

    Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

    My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.


    Ways to Make Money Online

    October 14, 2008

    money

    There are many ways to make money online. I like to group them into three main categories:

    1. Making money selling your stuff

    2. Making money selling other people’s stuff

    3. Getting paid to do something

    Let’s talk a little more about each of these categories…

    Way #1 – Making money selling your stuff
    When most people think of starting a business they think of selling their own stuff. Here are some of the ways that people sell their own stuff online:

    1. Selling products
      When I started out online my intention was to create educational software and sell it online. Like myself, most people that start a business online start off with the idea of selling a product. Almost every product imaginable can be sold online. Arguably, the easiest to create are information products.

    2. Selling Services/Freelancing
      One of the quickest ways to start making money online is by selling your services. You call sell all kinds of services online. Some of the more common online services being sold are web design, freelance writing, coaching/teaching, virtual assistants, copywriting, traffic generation, and software development.

    3. Domaining
      Domaining is essentially the process of buying and selling domains. While I own quite a few domains, most of them were bought with the purpose of developing them at some point in time. Although, I would be willing to sell some of them. For example, when John Reese bought trafficjam.com I wish he had contacted me about buying one of my domains blogtrafficjam.com, since I am not sure I will develop the idea I had for it when I bought it several years ago.

    4. Website Flipping
      Website flipping is a very tempting business model to me. Flipping websites is a lot like flipping houses. You buy a website with the sole purpose of making it better so that you can turn around sell it. Much like house flipping, you should buy a website with good potential that is not properly monetized and/or not properly designed and marketed. After “rehabbing” the website, you can sell it at a much higher price. This process sounds like fun to me, except that I would have a hard time parting with the site after fixing it. I am more likely to buy a website, fix it up, and keep it for the residual income.

    There are other ways to make money selling your own stuff, but the ones listed above are the most common.

    Way #2 – Making money selling other people’s stuff

    1. Affiliate Marketing
      Affiliate marketing is one of the best ways to make money online, and I will be discussing it in much more detail in a future series (or a free mini-course). Essentially, affiliate marketing is revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby affiliates(publisher/sales people) are paid based on performance measures, typically in the form of sales, clicks, registrations, or a combination of methods. In layman’s terms, it means you get a percentage of a sale when you sell someone else’s stuff or cause someone to take an action that might sell someone else’s stuff. It is currently my primary method of making money online.

    2. Advertising Income
      Many websites make money by selling advertising space on their site. This is most commonly done on content sites. Advertising income can also be gained through other methods like selling ad space on website templates and selling ad space in newsletters.

    3. Drop Shipping
      Drop shipping is a technique where you sell products from one or more suppliers who take care of shipping the products directly to the customer. All you do is take the order and get the money from the customer, then you send the order details and and part of the money that you charge to the supplier. You make profit on the difference between the suppliers price (including shipping) and the price you charge the customer. This is essentially running a wholesale business without the inventory, although you will usually pay somewhere between true wholesale and retail prices for the goods. I have seen a lot of people run drop shipping businesses on ebay.

    4. Retail commerce
      Retail commerce is where you buy products at wholesale prices from wholesale distributors, carry an inventory and turn around and sell said products. Many of the ecommerce shops you see are doing this. This model is similar to drop shipping. The advantage of this method is that you can make a higher profit margin then with drop shipping, the disadvantage is that you store the inventory and you handle the details of shipping the products.

    These are the most common methods for selling other people’s stuff online, although certainly not the only ones.

    Way # 3 – Getting Paid To Do Something

    1. Paid to sites (Paid to surf, Paid to take surveys, etc.)
      With “paid to” sites you can make a little extra money online every month. You can’t really use these sites to make a living online (at least not that I’m aware of), so I won’t be devoting more space to them here. If you’re interested in a little extra cash, and this method appeals to you, there is plenty of information available on the internet. And if you ARE making a living from these sites, and you’d be interested in writing a series on the topic, contact me.

    As you are considering how YOU want to make big money online, this list should prove a good starting place . In my next post in the getting started series, I will be wrapping up with a list of resources to help you continue your quest to make money online.

    Having Issues With My Web Host

    October 13, 2008

    UPDATE 4:
    Having issues again. The main issue right now is that my comments keeping getting turned off. My web host’s high level support is working on the issue. Hopefully it will be fixed soon. I still intend on posting my second to last post in the getting started series on Wednesday.

    UPDATE 3:
    Everything appears to be working again. Hopefully this will be the final update on this post.

    UPDATE 2:
    Having problems again. Hope to have them resolved before next week. Will keep you updated.

    UPDATE:
    Everything appears to be working again and my web host’s customer support was very helpful.

    I am having issues with the web host that hosts this site. Once those issues are resolved I will get back to publishing great articles about how to make money online.

    – George

    Google Adsense, Video Games, And Buy Now On Youtube

    October 10, 2008

    I have had a few problems this week with my site so I decided to wait until next week to get back to a regular posting schedule. I wanted to go ahead and end the week by letting you know about two very cool news items…

    The first one I heard on Twitter from my friend Garry Conn and Internet marketing guru Joel Comm (almost at the same time). According to CNET Google is adding support for Adsense in video games. That is very cool news for game developers. While there are already ways of monetizing games with in-game advertising, Google Adsense entering this market is really good news for game developers.

    Secondly, I heard from Michel Fortin that YouTube will soon be introducing the ability to add “Buy Now” links to videos. Video has become an excellent way to market products and services and YouTube is about to make it even better. This is great news for video marketing.

    Next week you can expect my second to last post in my Getting Started series. Have a great weekend!

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