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What’s the Point of Free Stuff?

September 26, 2008

How do you make money by giving away free stuff? You may have seen other entrepreneurs around the Internet doing just that, and it is possible. Occasionally, it’s even the best way to go.

You’re not taking the direct route, of course. You don’t make money from a sale on the spot if you give something away for free. Doing this is always a part of a longer term strategy, and you can have any of several when distributing freebies.

  • Driving traffic: The whole purpose of a viral report is to drive traffic to your site by building your credibility and putting your links in front of other people’s eyes. You do this by not only giving that viral report away, but by letting anyone who has it give it away for their own benefit. Done correctly, your report and your links spread far and wide.
  • Building your list: One of the long-time tried and true tactics is to give away a goodie in exchange for a name and email address, which you put on your list for future marketing pitches. It doesn’t make you money in the near term, but you could wind up with a lot of repeat income down the road from the list it built.
  • Building your credibility: Article marketing is a big example of this one. While you’re also trying to create backlinks and build traffic, another big reason for article marketing is to build your credibility as an expert in your field. It works for any niche and it’s free to you too, so if you haven’t considered article marketing before, do so.
  • Letting your product sell itself: I see a lot of this with software like Fraps or the Sony Vegas Movie Maker. Fraps gives you a limited version of its product, and spends a lot of time trying to sell you the full, paid version. Sony Vegas gives you a complete version of its product which expires in 30 days, and while you try it out, you become accustomed to it and how it works. In either case, these freebies are intended to sell you on the paid versions of themselves.

Giving away free stuff isn’t the direct approach to making money online, but one or more of these strategies could end up selling more for you in the long run. That’s why you see entrepreneurs on the Internet giving away free stuff.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.


My Review Of Rich Schefren’s The Uncertainty Syndrome

September 23, 2008

I just finished reading Rich Schefren’s latest free report, “The Uncertainty Syndrome“. This is my really, really, really quick review of it:

The Uncertainty Syndrome” is an AWESOME read! In this report, Rich reveals some big constraints that keep you from making more money online. Constraint # 4 was a big problem for me and I found the exact solution to fix my problem on page 39 of “The Uncertainty Syndrome“. In fact, I am immediately going to implement the solution on page 39 of the report, because it will make a HUGE difference in my bottom line.

If you haven’t already read the report, I highly recommend you go download it now by clicking here!

Changing Your Tactical Business Approach

September 22, 2008

business tactics If you are a business owner, then you probably know what I’m talking about when I say you need to change directions at some stages. While some of us consistently stay on the one path, without ever wavering their foot prints, others consistently look for better ways to optimize our business.

Is one approach better than the next? Not likely, it really depends on your business. While it is perfectly fine for part time business owners to continue on their path, full time entrepreneurs frequently change tactics to adapt to the market.

As an example, take the recent hit BANS sites all over took from Google. It happens that Google de-indexed many of them, even pre-owned domains and now webmasters all over wonder what the heck is going on.

They spend hours discussing the why’s, the perhaps’s and the might’s all the while forgetting to concentrate on what really matters for their bottom line.

The money!

This is a typical example of a change of tactics. Since we don’t know the why right now, we ought to concentrate on the future instead, meaning, we have to move on and work on other aspects of the business.

Most marketers choose to keep their eggs spread out – which of course is a wise choice. Therefore, you need to concentrate on something that does work right now.

It doesn’t really matter what business model we choose. In the end there will always be situations were everything takes a sharp turn for the worse. The successful entrepreneur chooses to keep building, while the failure discusses the why’s for hours on end.

Nature of business has it that unless we work it, it won’t work. Hurdles are there to be overcome and if that means we have to start from scratch, so be it.

I’m sure you agree if you have been in business for some time.

You would have changed tactics most likely already – adjusting here a bit, tweaking there some more. Perhaps the following analogy helps:

Running a business is like sailing. You learn to host the sails when the wind blows strong. Alternatively, you use the motor when there is no wind. Once you sail under full wind, you go with the flow.

What is it you do when you run your business and find yourself up against a wall? Do you re-adjust, give up, change tactics or simply wait?

Let us know in the comment section please.


About The Author
My name is Monika Mundell, I’m one of the co-authors of Can I Make Big Money Online and I’m the author of Freelance Writing. Learn more from me there.


An Internet Marketing Tip List

September 19, 2008

A lot of the time, I talk about theory and best practices in internet marketing. So today, I’m going to do something completely different. I’m going to give you a tip list of specifics instead.

So, in no particular order, here are a few things you can do to make your life easier in internet
marketing.

  • When selling digital files, you can force a window to pop and ask if the customer wants to save if you stick them in a “.zip” file. A “.pdf” file will open straight into a window if someone clicks on it, and you’ll have to tell you customers to right-click and “Save Target As” to get it onto their computer. A “.zip” file will allow them to left-click and go right to the “Do you want to save it” window.
  • When providing an email address for contacting you from a site, always make it an email address that ends with your site name, as opposed to a third party company like Hotmail, Yahoo, and so forth. It looks more professional that way. A common one is admin@yoursite.com.
  • If you have more than one web site, centralize your customer service. Point the “If you would like to contact me” links at that one site. Sites I’ve seen like this run scripts that allow people to open tickets and track responses to them (i.e. askjonleger.com). That way, you only have to go to one place for all your sites’ customer service issues.
  • If you want to sell ebooks, make them “.pdf” files. Making them something exotic that requires customers to buy extra software to read them (or the Windows-specific “.exe” ebook) will annoy your customers.
  • It doesn’t matter what you’re promoting, the WIIFM principle (What’s In It For Me) always applies. The customer wants to know how what you’re selling will benefit them, not the features or why they should help you out in some way.
  • Misspellings kill copy dead. They may seem like small things to you, but they will irritate your potential customers. Bad formatting and flow are just as bad, so edit before you publish your copy.

There are plenty of other simple, specific things you can do to benefit your business, but these are a good start.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.


Temporary Problem – You Can’t Comment On Blog

September 18, 2008

For some reason, there is a problem with my blog theme and you can’t leave comments. I am working on fixing this. I will update this post when it works again.

UPDATE: The problem seems to be fixed. My web host has been making changes to make their databases more secure and they are encouraging people to prevent comment spam, using measures like turning of anonymous commenting, setting comments to always be moderated (like I do), etc.

The Uncertainty Syndrome – Rich Schefren’s New Free Report

September 17, 2008

Rich Schefren just released a new report called, “The Uncertainty Syndrome“. In this report, Rich reveals key strategies and tactics you can use immediately to virtually obliterate whatever is holding you back and advance your business to where it should be.

Rich is also going to be LIVE for 24 hours for you to see and talk to at the same time you can get his new FREE report. Sounds pretty cool!

I am still dealing with Hurricane Ike here, so it might be a while before I can read the report, but I expect it to be a great read as all of Rich’s past reports have been unbelievable.

Anyway, you can download the report by clicking here.

Our Hurricane Ike Adventure (with Pics)

September 15, 2008

Well I am back from Austin and I just wanted to let you know about the Manty family’s adventure with Hurricane Ike…

Last Friday we were prepared to ride out Hurricane Ike at our House in Cypress, TX (Northwest of Houston), but around 7:00pm Friday night our plans started to change…

The Power Outage – Friday Night

At around 7pm Friday night our power flickered off and when it came came back on our air conditioner stopped working! That really messed up our plans. We were hoping to cool the house off before we lost power, but instead our house was 85 degrees and getting hotter. After a bit of discussion we decided to evacuate to my wife Jill’s aunt’s house in Austin. We packed up the car around 8:45pm Friday night, just before the Hurricane made landfall. It was INCREDIBLY WINDY! We left our driveway at 9:14pm and headed out 290 to Austin. I think that the both Jill and I were in a bit of daze, because the trip to Austin went by so fast that we didn’t remember most of it. I am VERY glad we evacuated!

Austin Was The Smart Choice- Saturday and Sunday

The kids would have had to go through the storm and our 3 month old baby would not have been happy with the heat. Instead we spent the day playing games in the backyard, learning about Uncle Keith’s cool second life conference room that he set up for the University Texas, and in general having a good time.

The Trip Back To Houston – Sunday Afternoon

Our neighbor told us that our power was back on Sunday morning and that’s when we decided to come back to see what our house was like. We packed up, ate lunch, checked the roadways on the Internet and headed home mid-afternoon Saturday.

The Rude Awakening – Sunday Evening

In Austin, everything was fine, but as we were traveling home we knew we were heading the wrong way. My wife and I played a game on the way back called “count the generators”. We were counting how many generators we saw in people’s cars and trucks heading back to Houston. Jill won the game, but it was a little sad to see so many people bringing back generators with them.

The devastation Ike left is unbelievable.

We were quite surprised when we turned off 290 onto the main road that leads to our house… the traffic lights are twisted all over the place, fences are down everywhere, traffic signs are twisted around in crazy ways, trees are down, lots of tree limbs and debris everywhere. It was a very gloomy/eerie feeling when we got back.

When we got home I tripped over some debris unloading our car and sprained my ankle, but that is really no big deal. Neither was the damage to our property.

The important thing is that my family is all safe and we have power in our area!

The Damage Report

We did suffer some minor property damage. Our back fence blew down so we can see straight into the park behind us, plus our side fence blew down so we can see straight into our neighbor’s yard. Also our neighbor’s tree fell on our house and is laying right beside our house. It appears as though the only damage from the tree is that the storm gutters are bent. All in all, not so bad from what I can tell. Having been through hurricanes in South Florida (where I was born and raised), I know it could have been a lot worse.

The Stories

I have heard lots of stories from various friends and family in the area. On the day of the storm while we were at Jill’s Uncle’s house, her Uncle got a call from his brother who was working security in a building downtown. Apparently, all the windows on the 6th floor had blown out, along with other things that blew out from the windows. He was safe, which was the important part.

One of our friends barns was flattened and his garage roof was hit by a tree. When he went outside to clean up the next day he stepped on two nails and had to go to the ER. When he got there, they told him that he could wait there until about 5:30 in the morning or go home and come back the next day to get treated. He decided to go home and come back the next day. These are just a few of the many stories out there. Ike was a horrendous storm and I hope nothing like that happens again in this area for a long time to come.

Pictures

Her are some of the pictures of our house…

Our new view of our next door neighbor’s back yard:


Next Door Backyard


Our new view of the park behind our backyard:

park view



The tree that fell on our house during Hurricane Ike:

Tree House



We were very blessed to only have minor damage. I know people who weren’t so lucky. A lot of people are still without power, gas and food supplies are low, and many of the roads are a mess. Please, pray for all of us as we recover from the widespread damage that Hurricane Ike has caused in Texas.

Hurricane Ike Is Heading This Way

September 11, 2008

Hurricane Ike is heading straight for us, so I won’t be publishing any posts or comments until things calm down (hopefully by Monday).

More later… wishing everyone Ike’s path the best!

You Don’t Need Fresh Content to Get Top Rankings! What?!

September 9, 2008

Have you ever wondered why you can go to your favorite search engine and search for highly competitive keyword phrases such as make money online, internet marketing, work at home, home business, or other similar phrases, only to find that the top results come up with many sites that don’t really have a lot of quality content and aren’t updated very often?

Isn’t frequently adding content to your blog or website the only way to get a lot of traffic and high search engine rankings?

I am sure you have been led to believe that content is all that really matters and you need to constantly update your website with fresh content, and doing this will bring in tons of traffic and will result in you making a lot of money. I know this is definitely something that most bloggers and website owners have been taught by the so called experts and gurus.

So why hasn’t that worked for you up to this point?

The reason is very easy to explain… It’s because content really is NOT all that matters! In fact, inbound links are just as important as content and are even more important when trying to rank well in the search engines. What you have been taught up until now is not entirely true!

New bloggers and website owners have it imbedded into them that they need to update their blogs and/or websites all the time with new original content. And while this is true to some extent, it really isn’t necessarily the most important thing and it is definitely not all that matters.

The reason so many of those sites you see ranking at the top of search engines for competitive keyword phrases are able to do so is because they spend a lot more time getting keyword rich inbound links instead of posting new content every day.

Now don’t get me wrong, updating your site with quality content is a very good thing to do but it doesn’t need to be done nearly as often as you might think. Content does help with your rankings and it is needed to keep visitors at your site once they are there. However, the most important factor for obtaining high search engine rankings and maximizing your traffic is to get as many inbound links as you can.

You must also remember that quality is ALWAYS more important than quantity when getting backlinks. Yes, you want as many as possible, but 10 home page links from high ranking authority sites in your niche will do more for you than 500 links from crappy unrelated sites.

Basically what I am trying to say is that you should continue to add quality content to your site when needed but you should spend a lot more of your time on getting backlinks and you will see a far greater return on your traffic, rankings, and profits!

Dedicated to your success,
Trent Brownrigg
Owner of a highly popular how to make money online website and a fast growing work at home blog.



Quick Review of Internet Marketing Sins Part 2

September 8, 2008

Sylvie Fortin has released part 2 of her FREE Internet marketing sins” ebook and it is definitely worth a read. In part 2 of the ebook, Sylvie discusses five more “sins” being made by Internet marketers.

Sin number 4 – “Cult Leaders” struck a cord with me, because I have noticed more and more bloggers appear on the scene with this “trait”. In fact, over the years I have noticed more and more people with this trait. It is something I have been contemplating writing about because I think it is something you should avoid to maintain your integrity.

Anyway, you should definitely “click here to check out part 2 of Internet marketing sins“, it is well worth your time to read.

Review Of Stomping The Search Engines 2.0 and The Net Effect

September 6, 2008

I just got back from a short hiatus and I can’t really say that I missed the Internet all the much. In fact, I had an AWESOME time and look forward to getting away from it all again.

Anyway, I am a bit late on this, but I wanted to quickly let you know my thoughts on “The Net Effect and Stomping the Search Engines 2”.

The Net Effect Review

The Net Effect is an Internet marketing magazine put out by the folks at StomperNet. The articles in the magazine were loaded with good information for beginners and those new to making money online. In my opinion, the best feature of the magazine is at the end. At the end of every magazine there is an action plan for implementing what you learn in the magazine. The action plan sets “the Net Effect” apart from many of the other internet marketing magazines/newsletters that I have subscribed to and I expect many people to copy this model in the future.

Overall, I recommend The Net Effect for newbies looking for solid information on Internet marketing.

The BONUS

When you sign up for the free trial version of the Net Effect, you can also get a copy of the Stomping The Search Engines 2. All you do is pay for the cost of shipping and handling. Since you will be getting both products for shipping and handling here are my quick thoughts on Stomping the Search Engines 2:

Review of Stomping The Search Engines 2.0

Stomping the Search Engines 2.0 has excellent information on how to increase your Search Engine traffic.

Stomping the Search Engines 2 is EXTREMELY different from the first version of Stomping the Search Engines. The biggest difference is that version 1 was all audio and version 2 is a video course. Additionally, it is NEW and therefore covers the most up to date Search Engine strategies for getting high rankings.

Just like The Net Effect, Stomping the Search Engines version 2 is a good product for beginners.

If you are an advanced level marketer your time will be better spent on continuing to build your business. However, I do recommend that beginners go check out this deal, because the price for the first edition of The Net Effect and Stomping The Search Engines 2.0 is definitely worth it.

Click here to check it out for yourself.

Sometimes, You Just Have to Outsource To Make Money Online

September 4, 2008

My latest project is a book that I wrote, and edited, and rewrote again and again. Despite all my efforts, I still can’t get it quite right. I’ve looked at it and messed with it, and finally, I’ve come to a conclusion. Sometimes, you just have to outsource, and in my case, I’m sending it to a freelance editor for a professional critique.

Now, in online business, you’ll find you’re better at some things than others. You may also find that no matter how much you try, you’ll never get as good as you have to be at something you absolutely, positively need. Fortunately, outsourcing is the way to get around that, and while you’ll have to spend some money, you can still get it done.

When outsourcing, remember a few things:

  • Not all freelancing is created equal. If you find someone that can do a really good job, employ a little networking and keep that freelancer on file for when you need their services again.

  • If at all possible, try to get a sample of work before you buy. In the case of my ebook covers, I could see a preview of my graphic designer’s work before I purchased from him. This will give you a good idea of what you’ll be getting before you spend money for it.

  • If the work or service is substandard, remember there is more than one freelancer available in the talent pool. There is almost certainly more than one for whatever kind of work you need, so don’t think you have to go back to someone who fell short.

  • When hiring a freelancer, be specific. The more you tell them beforehand, the closer they’ll get to giving you what you want the first time around.

  • Freelancers can be found in search engines, or on sites like elance.com, guru.com, and others.

You can’t do it all, as much as you might want to be a jack-of-all-trades. So if you ever need something done better than you can do it, outsource.

Seriously, how do you make a beautiful, sellable ebook? Find your answers today with The Ebook Walkthrough!

My name is Ryan Ambrose, and I’m one of the co-authors of Can I Make Big Money Online.


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